About Campaigns & Conversions - A Podcast by EOK Consults
Welcome to Campaigns & Conversions — your front-row seat to the fast-evolving world of political marketing and digital campaigning.
Powered by EOK Consults, each short, sharp episode breaks down real-world strategies, ad tactics, tech tools, and campaign insights that move the needle — from Parliament Hill to city hall and beyond.
With a focus on Canadian politics and a view of global trends, we explore how modern elections are fought and won in a digital-first world.
Whether you're a candidate, strategist, or just an enthusiast, subscribe and get ready to convert more than just clicks.
Municipal Campaign Strategy: Winning the Final Stretch | Blue Knox & Harneet Singh
Two months to Election Day, what should municipal candidates and campaign teams be focused on?
In this special episode of Campaigns & Conversions, we're sharing a conversation recorded live at the Municipal Masterclass Virtual Workshop featuring campaign strategist Blue Knox and Harneet Singh, CM, Managing Principal of EOK Consults.
They break down the final stretch of a municipal election campaign — including campaign strategy, messaging, voter outreach, door knocking, social media, digital advertising, GOTV, campaign resources, and the mistakes candidates should avoid as Election Day approaches.
The episode also features a live Q&A with questions submitted by municipal candidates and campaign teams from across Canada.
Featuring:
Blue Knox — Campaign Strategist and former Director of Communications to Toronto Mayor John Tory
Harneet Singh, CM — Managing Principal, EOK Consults & Co-Founder, Municipal Masterclass
Recorded live on August 26, 2026.
Municipal Masterclass: municipalmasterclass.ca
EOK Consults: eokconsults.com
20 Apr 2026
Municipal Masterclass 2026: Why This Is a Must-Attend Event for Campaigns
Less than a month to go. In this special episode, we break down Municipal Masterclass 2026 — a one-day, in-person event happening May 14 in Mississauga for candidates, campaign teams, elected officials, and political professionals preparing for the upcoming municipal election cycle.
Hear why this event matters, what attendees can expect, and why leaders from across Ontario are joining us. Featuring a strong lineup of municipal voices, including Patrick Brown, Marianne Meed Ward, David West, Cam Guthrie, Josh Matlow, Kate Cadigan, Colleen James, Sameera Ali, and more.
From strategy and outreach to digital and ground game, this is where campaigns get ready.
🎟 Learn more and get tickets: municipalmasterclass.ca (https://municipalmasterclass.ca/)
Don't forget to subscribe to our podcast for more insights and the latest content!
19 Jan 2026
2026 Ontario Municipal Election: The Ultimate Guide to Campaigning, Voter Outreach & Social Media Success
The 2026 Ontario municipal election will be one of the biggest local democratic moments in Canada — and it will be won online as much as on the ground.
In this episode of Campaigns & Conversions by EOK Consults, we break down how mayoral and council candidates can campaign smarter in 2026 using social media, digital advertising, and precision voter outreach.
We cover what’s changed in municipal campaigning, why digital strategy now decides close races, and how candidates can tailor their approach by ward, budget, and community — from Meta and TikTok to Google, YouTube, and multicultural outreach. We also touch on key rules, spending realities, and the emerging trends shaping local elections across Ontario.
Whether you’re running for mayor, council, school board — or supporting a local campaign — this episode is your practical, digital-first guide to competing (and winning) in Ontario’s 2026 municipal elections.
🎧 Subscribe for more insights and visit our website to learn more.
2 Jul 2025
How Zohran Mamdani Won with Social Media: Lessons for Canadian Campaigns
Zohran Mamdani discusses his successful social media strategies in the NYC mayoral primary, revealing insights for Canadian campaigns aiming to leverage grassroots momentum; this is an interview.
27 Jun 2025
2025 Ontario Election Social Media: Spending Big and Targeting Smarter
This episode analyzes the diverse social media strategies employed by Ontario's major parties during the 2025 election, highlighting the effectiveness of data-driven microtargeting versus broad reach approaches.
8 Jun 2025
Canada’s 2025 Federal Election: How Social Media, TikTok, and Digital Campaigning Shaped the Outcome
This episode analyzes Canada's 2025 federal election, revealing how social media, TikTok, and digital campaigning strategies shaped voter outreach and influenced the election's outcome.
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