Ser PM na Era da IA: Lições, Benefícios e Preocupações (Parte 2)
Na segunda parte deste episódio de Can I Have It in Blue, Álvaro Bezerra e Carolina Strecht, da Subvisual, dão continuidade à conversa sobre IA e gestão de produto, desta vez com foco em como a IA se manifesta, na prática, no dia a dia do trabalho. Discutem:
Um evento, duas realidades: a história da Carolina sobre um encontro do setor que a fez perceber como a IA é tratada de forma muito diferente fora do seu círculo. Algo rotineiro na Subvisual, mas ainda um luxo para muitas outras equipas de produto.
Exagero e FOMO: a pressão de acompanhar um campo que muda de mês para mês e por que isso é normal, e não uma falha pessoal.
Integração através de perguntas e respostas: como ligar a IA diretamente a uma base de código transforma-a numa forma rápida e fiável de aprender sobre um produto existente, sem ter de esperar pelos programadores ou pelas partes interessadas.
Do design ao código: como os designers estão agora a lançar, por iniciativa própria, protótipos de front-end funcionais e o que essa confusão de papéis significa para a equipa.
Descoberta e prototipagem aceleradas: protótipos mais realistas para testes com utilizadores, requisitos mais precisos e por que avançar rapidamente na direção errada continua a ser a jogada errada.
Higiene da IA: a perspetiva da Carolina sobre como evitar a «desorganização da IA», treinar ferramentas para que soem menos a máquina e continuar a validar com pessoas e não apenas com prompts.
Concluem apresentando o seu conjunto de ferramentas e explicando por que razão ensinar a IA a trabalhar à sua maneira é mais importante do que esperar que ela funcione logo à primeira.
10 Jul 2026
Ser PM na Era da IA: Lições, Benefícios e Preocupações (Parte 1)
No primeiro episódio da 3.ª temporada do CIHIIB, Álvaro Bezerra e Carolina Strecht, ambos PMs na Subvisual, exploram como a IA está a transformar o trabalho quotidiano em produto, como a usam e os respetivos hábitos pessoais em fluxos de trabalho. Abordam ainda:
A velha guarda versus a nova geração: Álvaro viveu a dificuldade da documentação manual; Carolina, mais recente na área de produto, nunca teve realmente de o fazer. Isto mostra a rapidez com que o panorama está a mudar para os gestores de produto.
A documentação é basicamente gratuita hoje em dia: por que é que transformar pesquisa num PRD e, depois, em tickets costumava exigir horas de trabalho manual e por que é que essa heurística continua a fazer sentido?
Mais do que um chatbot: porque usar bem a IA significa construir um fluxo de trabalho completo à sua volta, e não apenas lançar um prompt e aceitar a primeira resposta.
A descoberta de um gestor de produto sem conhecimentos técnicos: como a IA permitiu a Álvaro criar as suas próprias ferramentas e ligar APIs e MCPs sem nunca ter sido programador, e a sua heurística de evitar interfaces de utilizador sempre que possível.
Encerram a primeira parte com a responsabilidade que advém de ser pioneiro nesta tecnologia e com a ideia de que grande parte do trabalho, hoje, passa por ajudar os outros a acompanhar esta evolução.
4 Mar 2026
Bridging Design & Development: Communication, Context, and Collaboration
In the third episode of Season 2, Maria Grilo (Designer) and Davide Silva (Developer at Subvisual) explore how designers and developers can collaborate to make projects happen as frictionlessly as possible.
They dive into:
The architect vs. construction worker problem: Why disconnected teams lead to friction, missed expectations, and compromised results, and how to avoid it.
Opening vs. funneling: How designers explore possibilities while developers converge on realistic solutions, and why both perspectives need to inform each other early.
Getting developers involved in design: The value of bringing developers into research, design sprints, and ideation to align on feasibility and avoid surprise roadblocks.
AI tools changing prototyping: How AI enables faster iteration, but why you still need experienced designers and developers to guide decisions and deliver production-ready systems.
Communication strategies that work: Balancing synchronous meetings with asynchronous updates in remote teams and adapting to project timelines and team needs.
The handoff shouldn't be a surprise: Why progressive collaboration beats the "ceremony moment" where designs are handed off to developers, and the importance of ongoing communication during implementation.
Managing disagreements and finding middle ground: How to handle friction between design vision and development constraints while ensuring everyone feels heard.
Context is everything: Why shared understanding across the entire team prevents misaligned priorities and ensures everyone is working toward the same goals.
17 Oct 2025
The Evolving PM Role: From Translator to Builder
In the second episode of Season 2 — exploring collaboration across product, design, and technology —Álvaro Bezerra (Product Manager at Subvisual) and Tadeu Ferreira (Product Manager at Builders Camp) in an honest conversation about the evolving product management role and what it really takes to collaborate effectively in 2025.
They discuss how the PM role is shifting from "translator" to "builder", especially as AI tools democratize technical skills and enable faster prototyping. Tadeu shares his journey as a "chaotic generalist" and connector, while Álvaro reflects on his experience as a psychology-trained PM navigating engineering discussions.
Both emphasize the power of empathy in collaboration, exploring strategies like over-communicating intentions upfront, protecting team focus time, and being "Robin to everyone's Batman." They dive into navigating uncertainty without trying to eliminate it, learning to assess where you are, iterate constantly, and adapt processes to your context rather than the other way around.
The conversation touches on the difference between "going fast" and being assertive in product work, with Álvaro stressing that speed means laser focus on the right problem, not doing more things faster. They also share experiences working 0-to-1 with founders, the importance of questioning assumptions, and why understanding human nature and yourself is the foundation of quality collaboration and product work.
Perfect for product managers, founders, designers, developers, and anyone building products in cross-functional teams.
21 May 2025
Bridging Branding & Digital Product Design with Onda & Subvisual
Join Joana Gomes (Designer at Subvisual) and Lisandra Gabriel (Designer at Onda) in this insightful conversation about the intersection of branding, digital product design, and technology. They dive into:
How Onda crafts brand narratives that go beyond visuals, blending strategy with emotion.
The collaborative process between branding studios (Onda) and product teams (Subvisual) to create cohesive experiences.
Case studies like Orki (a playful yet serious DeFi stablecoin) and Alchemy Conference (dynamic, tech-driven signage).
Why branding is more than logos/colors—it’s about research, adaptability, and user connection.
Perfect for designers, founders, and teams looking to integrate branding and product design effectively.
30 Jan 2025
Unveiling the Power of User Research in Product Design (Part 3)
Subvisual's Alvaro Bezerra and Maria Grilo explore user research methodologies, including interviews and user testing, to reduce bias and create better products, sharing real-world examples and practical tips in this interview.
7 Jan 2025
Unveiling the Power of User Research in Product Design (Part 2)
Joana Gomes and João Ferreira from Subvisual explore planning and presenting user research, emphasizing curiosity and adaptability in interviews, and offer advice for newcomers in this interview episode.
23 Aug 2024
Unveiling the Power of User Research in Product Design (Part 1)
Joana Gomes, João Ferreira, and Filipa Ribeiro examine how user research shapes product design, emphasizing early testing and honest feedback to gain valuable insights in this interview episode.
19 Jul 2024
From Fine Arts to Game Design: Mar's Journey
Product designer Mar discusses her transition from fine arts to UX design in the gaming industry, focusing on user behavior and engagement strategies for children in this interview with Álvaro Bezerra and João Ferreira.
5 Jul 2024
Growing as a Designer – Stories and Strategies
Podcast hosts FILIPA and guests JOANA and JOAO explore design leadership, imposter syndrome, and strategies for growth, revealing insights on aligning design with user experience in this interview episode.
21 Jun 2024
The Dual Journey: Mentoring and Learning at Subvisual
Product Manager Álvaro Bezerra and Designer Joana Gomes explore the significance of mentoring and teaching within design and product management at Subvisual, highlighting mutual growth in an interview.
5 Jun 2024
Product Processes in Practice
This episode explores product processes within Web3, highlighting the importance of clear vision, design, and product management for team success.
29 Aug 2023
Changing careers in your 30s
Product Manager Anna Trofimenko discusses changing careers in your 30s with Joana Gomes, offering insights into navigating professional transitions and finding fulfillment.
24 May 2023
Founding a design studio
Francisco Baila discusses his journey into web3 design and the motivations behind establishing Onda Studio in an interview with Joana Gomes, João Ferreira, and Filipa Ribeiro.
23 Mar 2023
Collaboration between Product Managers and Designers
Product managers Álvaro Bezerra and Margarida Mendes da Maia discuss the collaborative dynamics between product managers and designers at Subvisual in this interview episode.
7 Feb 2023
Our journeys into product design
Product designers Joana Gomes, João Ferreira, and Filipa Ribeiro share their experiences and insights into the world of product design, offering a glimpse into their creative processes.
Who has been a guest on Can I Have It In Blue?
Names identified in recent episode analyses. Showing up to five guests.
Alvaro Bezerra
Maria Grilo
Mar
JOANA
JOAO
Podcast Authority Score: 12 / 100
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Questions about Can I Have It In Blue?
Who hosts Can I Have It In Blue??
Joana Gomes and João Ferreira and Álvaro Bezerra and Filipa Ribeiro host the show. Published by Subvisual.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Can I Have It In Blue? take guests?
Yes. Guests have been identified in episode analyses.
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