Can We Have Your Attention? is a podcast all about attention. Join Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy. New episodes every other Thursday, wherever you get your podcasts.
Your Guides to the Attention Economy: Hosted by Claire Coady, a marketing expert who has advised governments and global brands on how to win the battle for attention, and James Wickham, a former BBC journalist who has spent a career inside the 24-hour news machine.
This is a Phonogram production, in association with The Attention Practice.
Learning from the Dark Side, Part II: 5 - or is it 7? - Tricks from News
You can also watch this episode on our YouTube channel!
https://www.youtube.com/@CanWeHaveYourAttention
We all know what the news is. But how is it put together, and why? What makes the news news, and what can we learn from the decisions journalists make on a daily basis - and how do we apply those to brands?
Join Claire and James this week as they talk tricks of the trade - live, in the same room, for only the second time in twenty years (and two weeks).
Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.
Hosted by: Claire Coady & James Wickham
Produced by: Phonogram https://www.phonogram.co.uk in conjunction with The Attention Practice https://www.theattentionpractice.com
Find out more on our website https://canwehaveyourattention.com
Got a story for us? Email us: hello@canwehaveyourattention.com
Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.
26 Sept 2026
Learning from the Dark Side, Part I: 6 Tricks from Advertising
You can also watch this episode on YouTube!
Anyone can buy an ad (well, almost anyone…). But what are some of the tricks of the trade? Are we really suckers for shiny things? And what does Gillian Anderson have to do with it?
The answers to the above are yes, and everything, always. Join Claire and James this week as they talk tricks of the trade - live, in the same room, for the first time in twenty years.
Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.
Hosted by: Claire Coady & James Wickham
Produced by: Phonogram https://www.phonogram.co.uk (https://www.phonogram.co.uk/) in conjunction with The Attention Practice https://www.theattentionpractice.com (https://www.theattentionpractice.com/)
Find out more on our website https://canwehaveyourattention.com (https://canwehaveyourattention.com/)
Got a story for us? Email us: hello@canwehaveyourattention.com
Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.
3 Sept 2026
“If Tony Soprano were alive today, he’d be in ad tech” - Understanding Ad Tech w/ Check My Ads
Ad tech, the backbone of digital advertising, is a lucrative business. But why? Who is profiting from it? And at what cost? Claire and James are joined this week by Claire Atkin, Co-founder and CEO of the Check My Ads Institute. They discuss ad tech: what it is, how it works, why it makes money, for whom it makes money - and what the consequences are.
More about Check My Ads:
Check My Ads - Public Policy Platform: https://checkmyads.org/policy/ (https://checkmyads.org/policy/)
Real-Time Bidding explained: https://checkmyads.org/rtb-explained/ (https://checkmyads.org/rtb-explained/)
Advertising Role in the Southport Riots: https://bit.ly/46ncAkJ (https://bit.ly/46ncAkJ)
National security challenges of ad tech: https://bit.ly/4zP1F0s (https://checkmyads.org/report/from-advertising-to-intelligence-infrastructure-commercial-surveillance-as-strategic-vulnerability/)
Location data isn’t all that it’s cracked up to be. This problem is known in the ad industry as ‘signal loss’. In short, location data is much more unreliable, it’s driving up digital ad buying costs, and nobody is entirely sure whether the data it returns is reliable anymore. It’s a problem the ad industry is frantically grappling with, but as silently as possible (because, you know, money).
‘IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual’ via Mediapost https://bit.ly/3T5zFoR (https://bit.ly/3T5zFoR)
This article describes how advertisers attempt to deal with the challenge. It generally relies on being able to sell stuff through a website, to a large number of people, for a reasonably long time. (via Forbes) https://bit.ly/4qZy54w (https://bit.ly/4qZy54w)
More Background
Documentary about data brokers and surveillance (via Die Welt on YouTube): https://www.youtube.com/watch?v=Y07j3hXAI-g (https://www.youtube.com/watch?v=Y07j3hXAI-g)
Data lakes and their role in ad tech, i.e. ‘The Dark Horses of Surveillance Capitalism’ - Helena Malikova (Harvard Kennedy School): https://bit.ly/4gz7QhM (https://bit.ly/4gz7QhM)
Can We Have Your Attention? is a podcast all about attention. Join hosts Claire Coady and James Wickham as they dive into how your attention is attracted, tracked, traded, and manipulated in the modern attention economy.
Hosted by: Claire Coady & James Wickham
Produced by: Phonogram https://www.phonogram.co.uk (https://www.phonogram.co.uk/) in conjunction with The Attention Practice https://www.theattentionpractice.com (https://www.theattentionpractice.com/)
Find out more on our website https://canwehaveyourattention.com (https://canwehaveyourattention.com/)
Got a story for us? Email us: hello@canwehaveyourattention.com
Like this episode? If you enjoyed this episode, please click subscribe. If you really liked it, please leave a rating - every rating helps this podcast reach more listeners like you.
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