Join Ben van Rooy (https://www.linkedin.com/in/benvanrooy/) and Stephanie Quantrill (https://www.linkedin.com/in/stephanie-quantrill/) as they bridge the gap between business and consumer marketing, sharing contrasting perspectives, proven strategies, and real-world insights for marketing leaders navigating today’s complex landscape. Brought to you by Human Digital (http://humandigital.com) and Cue Marketing (https://www.cuemarketing.co.nz/).
Episode 29: From Barbie to McDonald’s: The Marketing Power of Cultural Memory
In this episode of Canned the Marketing Podcast, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dive into the power of nostalgia marketing. From McDonald’s Friends collectibles to Coca-Cola’s Stranger Things revival of New Coke, they unpack why brands keep looking backwards to move consumers forward. When marketing taps into shared cultural memories, the emotional connection can be incredibly powerful—but only if brands get it right. What You’ll Learn in This Episode W...
27 Feb 2026
Think You’ve Moved Beyond the 4Ps? Think Again.
The 4Ps might be Marketing 101, but are we actually using them properly? In this episode of Canned, Steph Quantrill from Cue Marketing and Ben van Rooy from Human Digital go deep on Product, Price, Place and Promotion and why these fundamentals still shape the strongest brands in New Zealand and Australia. Then in a special guest section, Kaleb Mearns joins to launch a new partnership survey in conjunction with the Marketing Association, unpacking why agencies and clients need to take a...
19 Feb 2026
Episode 27: The State of Marketing in NZ: Are We Raising the Bar or Lowering It?
What does it take to futureproof an entire profession? On this episode of Canned, Ben van Rooy and Stephanie Quantrill sit down with John Miles, CEO of the New Zealand Marketing Association, to unpack how NZMA has evolved from its direct mail roots into a national engine room for marketing capability. John shares how COVID forced a fast pivot to digital learning, why leadership pathways matter more than ever, and the importance of a professional body in a profession that doesn't require...
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