Brought to you by the same folks that created the Capitalism for Good (https://www.patreon.com/CapitalismforGood/redeem/DB2BD) project & podcast, as well as Bittersweet Paradox (https://www.patreon.com/BittersweetParadox) podcast & Writing Club (https://www.patreon.com/BittersweetParadox/redeem/901A4), Capitalism for Green (https://www.patreon.com/CapitalismForGreen/redeem/8B365) is a real-life look into what it's like to plan, open, and operate an intentionally environmentally and socially responsible retail business. Hosted by two midwesterners, this show follows one established refill store owner and another with the goal of opening a refill store. This podcast explores what it's like to own closed-loop, low-waste, impact-driven refill stores in today's world. Follow along for the ups, downs, twists, turns, and everything in between of trying to use Capitalism for Green (https://www.patreon.com/CapitalismForGreen/redeem/8B365) (and for good (https://www.patreon.com/CapitalismforGood/redeem/DB2BD)!).
All the ways to find, follow, & support BYOC Co. and the Capitalism for Good universe:
Apple Podcasts (Bittersweet Paradox) (https://podcasts.apple.com/us/podcast/bittersweet-paradox/id1823784007?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1823784007) | Apple Podcasts (Capitalism for Good) (https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1779598970) | Apple Podcasts (Capitalism for Green) (https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700) | Bittersweet Paradox Patreon (https://www.patreon.com/BitttersweetParadox) | Bittersweet Paradox Writing Club (https://www.patreon.com/collection/1574887?view=expanded) | Bluesky (Bittersweet Paradox) (https://bsky.app/profile/andreamasterson.bsky.social) | Bluesky (Capitalism for Good) (https://bsky.app/profile/capitalismforgood.bsky.social) | BYOC Co. (https://www.byocco.com/) | BYOC Co. Facebook (https://www.facebook.com/byoccoshop) | BYOC Co. Instagram (https://www.instagram.com/byoc_co) | BYOC Co. TikTok (https://www.tiktok.com/@byocco?is_from_webapp=1&sender_device=pc) | Capitalism for Good’s Between the Interviews Podcast (https://www.patreon.com/collection/1260863) | Capitalism for Good Patreon (https://www.patreon.com/CapitalismForGood) | Capitalism for Green Patreon (https://www.patreon.com/CapitalismForGreen) | Capitalism for Green: The Blog (https://www.patreon.com/collection/1723672?view=expanded) | Company Mentions (https://www.patreon.com/posts/company-mentions-130196545?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link) | Email Bittersweet Paradox (mailto:bittersweetparadoxpodcast@gmail.com) | Email Capitalism for Good (mailto:capitalismforgoodproject@gmail.com) | Email Capitalism for Green (mailto:CapitalismForGreen@gmail.com) | Facebook (https://www.facebook.com/profile.php?id=61584549780792) | Instagram (Andrea & her 2026 Goal = No New Things, Only New Experiences) (https://www.instagram.com/andimasterson/) | Instagram (Bittersweet Paradox) (https://www.instagram.com/bittersweetparadoxpodcast/) | Instagram (Capitalism for Good) (https://www.instagram.com/capitalismforgoodpodcast/) | Instagram (Capitalism for Green) (https://www.instagram.com/capitalismforgreen/) | Spotify (Bittersweet Paradox) (https://open.spotify.com/show/6QcGujvYaGCNxN1EgiBA8i?si=326a012dbd534f7a) | Spotify (Capitalism for Good) (https://open.spotify.com/show/5ocz9Xsl1mYOYOZwZ37ZQ5?si=7e6f52ba405b4ed4) | Spotify (Capitalism for Green) (https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=0d4e9870622646bc) | The Store, by CFG (https://thestorebycfg.myshopify.com/password) | TikTok (Capitalism for Good) (https://www.tiktok.com/@capitalismforgood) | YouTube (Capitalism for Good) (https://youtube.com/@capitalismforgoodpodcast?si=jt-mAtLapRdNjDve)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Brandy Booth, Owner of Lemon & Lavender in Madison, AL
This week:
How refilleries can look different in different communities; some offer only refillable products and others have a more general focus with some refill options (like Lemon & Lavender)
How location & customer traffic impacts discoverability & volume
Workshops! Brandy’s an expert workshop leader and has advice on different types of workshops, how to market them, ticketing, agendas, types, you name it! (and we very much thank her for sharing all of her experience & knowledge with us!)
Education & inviting new customers into the refill space, including how to explain refill to those that are new to it
Reeling people into the eco-friendly world
Purchasing - logistics, timing, volume, shipping, carbon footprints, container reuse & giveaways, and generally how to make decisions on what’s the best option when purchasing bulk refills
Local partnerships!
What to do with packaging & shipping materials
Where to find Lemon & Lavender:
Website (https://lemonandlavendermadison.com/)
Facebook (https://www.facebook.com/lemonandlavendermadison)
Instagram (https://www.instagram.com/lemonandlavendermadison)
Pinterest (https://www.pinterest.com/lemonandlavendermadison/)
YouTube (https://youtube.com/@lemonlavendermadison6688?si=guHmlXIwLlOioUX5)
Links:
Juniperseed Mercantile (https://juniperseedmercantile.com/)
The Lean Refilery (https://www.theleanrefillery.com/)
The Clean Refillery (https://thecleanrefill.co/)
Men on the Move (https://www.a2movers.com/)
Corrigan Moving Co. (https://movewithcorrigan.com/)
Phoenix Glass & Recycle (https://phoenixglassrecycling.com/faqs)
Question from Jasmine Hyde, Owner of L.E.S.S. (http://l.e.s.s.in/) in Lawrence, KS: how are you navigating the finances, data on the industry, and translating what you do to other stakeholders? What are other business owners doing to mitigate your refill store not really fitting into a box that compares to another type of industry?
Email CapitalismForGreen@gmail.com (mailto:CapitalismForGreen@gmail.com) with your questions, topic requests, and feedback!
Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (Apple (https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384) | Spotify (https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q))
Apple (https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700) | BYOC Co. (https://www.byocco.com/) | BYOC Co. Facebook (https://www.facebook.com/byoccoshop) | BYOC Co. Instagram (https://www.instagram.com/byoc_co) | Capitalism for Green (https://www.patreon.com/CapitalismForGreen) | Capitalism for Green Facebook (https://www.facebook.com/profile.php?id=61585040726354) | Capitalism for Green Instagram (https://www.instagram.com/capitalismforgreen/) | Spotify (https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5)
Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen
Apple (https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700) | BYOC Co. (https://www.byocco.com/) | Capitalism for Green (https://www.patreon.com/CapitalismForGreen) | Facebook (https://www.facebook.com/profile.php?id=61585040726354) | Instagram (https://www.instagram.com/capitalismforgreen/) | Spotify (https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
22 Apr 2026
Jasmine Hyde, Owner of L.E.S.S. in Lawrence, KS
This week:
Customer demographics
Approaches to involving college students & overcoming hurdles to make people feel welcome in a new shopping environment
Sustainability movements in communities, especially in sports (shout out KC Current (https://www.kansascitycurrent.com/) for bringing reusable cups & composting to major league sports)*
The overlap between the service industry and refill shop industry as well as balancing small business ownership with being an employee in a different industry for a personal balance (and extra cash)
Decision making, especially around new products and big business decisions
Incorporating education, especially higher priced items, and personal testimonials for “riskier” or more expensive swaps
Sustainable brands like Dip (https://dipalready.com/) who both stay true to the consistency of their products while also providing connection, insight, and support to sustainable retailers like refill stores
Being transparent about what we know, don’t know, and what we think of certain brands & products
We’re all just trying to do our best 🙂
Where to find L.E.S.S.
Website (https://www.lessismorelawrence.com/)
Facebook (https://www.facebook.com/LessIsMoreLawrence)
Instagram (https://www.instagram.com/less_is_more_lawrence)
TikTok (https://www.tiktok.com/@lessismorelawrence)
Links
Dip (https://dipalready.com/)
EPA (https://www.epa.gov/)
Huppy (https://behuppy.com/)
Juniperseed Mercantile (https://juniperseedmercantile.com/)
The Lean Refillery (https://www.theleanrefillery.com/)
KC Current (https://www.kansascitycurrent.com/stadium-&-training-center)
Zero Waste Shop Owners of the U.S. and Canada Facebook Group (https://www.facebook.com/share/g/1UKw4HXSow/)
Question from Caitlin Elyse, Owner of Refill Emporium (https://www.refillemporium.com/): How are you making the refill experience easier for customers?
Question to the next refill store owner(s): People who are opening or considering moving, how are you navigating the finances, data on the industry, and translating what you do to other stakeholders? What are other business owners doing to mitigate your refill store not really fitting into a box that compares to another type of industry?
Email CapitalismForGreen@gmail.com (mailto:CapitalismForGreen@gmail.com) with your questions, topic requests, and feedback!
Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (Apple (https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384) | Spotify (https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q))
Apple (https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700) | BYOC Co. (https://www.byocco.com/) | BYOC Co. Facebook (https://www.facebook.com/byoccoshop) | BYOC Co. Instagram (https://www.instagram.com/byoc_co) | Capitalism for Green (https://www.patreon.com/CapitalismForGreen) | Capitalism for Green Facebook (https://www.facebook.com/profile.php?id=61585040726354) | Capitalism for Green Instagram (https://www.instagram.com/capitalismforgreen/) | Spotify (https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5) | The Store, by CFG (https://thestorebycfg.myshopify.com/password)
Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen
Apple (https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700) | BYOC Co. (https://www.byocco.com/) | Capitalism for Green (https://www.patreon.com/CapitalismForGreen) | Facebook (https://www.facebook.com/profile.php?id=61585040726354) | Instagram (https://www.instagram.com/capitalismforgreen/) | Spotify (https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
8 Apr 2026
Caitlin Elyse, Owner of Refill Emporium in St. Clair Shores, MI
This week:
How Caitlin became Owner of Refill Emporium
Partnerships
Social Media
Making decisions on packaging, especially when it comes to making sure that the store is accountable for the end of life of all packaging that they sell
Balancing maintaining and existing business after purchasing with incorporating new ideas & partnerships
Where to find Refill Emporium
Website (https://www.refillemporium.com/)
Facebook (https://www.facebook.com/RefillEmporiumSCS/)
Instagram (https://www.instagram.com/@refillemporiumscs)
TikTok (https://www.tiktok.com/@refillemporiumscs)
Links
Bulk Food Marketplace (http://www.bulkfoodmarketplace.com/home.html)
Dees Green Cleaning (https://www.deesgreenclean.com/)
Environmental Working Group (EWG) (https://www.ewg.org/)
My Green Michigan (https://www.mygreenmi.com/)
TechTown Detroit (https://techtowndetroit.org/)
The Clean Refill (Columbia, MO) (https://thecleanrefill.co/)
Question from Deanna Taylor-Heacock (https://www.youtube.com/watch?v=_dk2H0CObN4), Owner of Good Bottle Refill Shop in Maplewood, NJ: we have our core customers and the biggest challenge is getting new customers... We have loyal ones that have been refilling the same bottle for 7 years… How are you getting new customers? What is the process like? What are the real strategies? How can we get more people to make the switch?
Question to the next refill store owner(s): How are you making the refill experience easier for customers?
Email CapitalismForGreen@gmail.com (mailto:CapitalismForGreen@gmail.com) with your questions, topic requests, and feedback!
Find more with Jessica & Andrea on Episode 24 of the Capitalism for Good podcast project (Apple (https://podcasts.apple.com/us/podcast/capitalism-for-good/id1779598970?i=1000730595384) | Spotify (https://open.spotify.com/episode/2BOSFZuy5hMkzb0A13HJHc?si=upLeJArcTPyT2QTKBIsf9Q))
Apple (https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700) | BYOC Co. (https://www.byocco.com/) | BYOC Co. Facebook (https://www.facebook.com/byoccoshop) | BYOC Co. Instagram (https://www.instagram.com/byoc_co) | Capitalism for Green (https://www.patreon.com/CapitalismForGreen) | Capitalism for Green Facebook (https://www.facebook.com/profile.php?id=61585040726354) | Capitalism for Green Instagram (https://www.instagram.com/capitalismforgreen/) | Spotify (https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5)
Early Release & Video Episodes can be found at Patreon.com/CapitalismForGreen
Apple (https://podcasts.apple.com/us/podcast/capitalism-for-green/id1848015700?itscg=30200&itsct=podcast_box&ls=1&mttnsubad=1848015700) | BYOC Co. (https://www.byocco.com/) | Capitalism for Green (https://www.patreon.com/CapitalismForGreen) | Facebook (https://www.facebook.com/profile.php?id=61585040726354) | Instagram (https://www.instagram.com/capitalismforgreen/) | Spotify (https://open.spotify.com/show/3q6Zag8HzheqxITQK1y4dN?si=5aa8d52f3dd447b5)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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Apple Podcasts (US)
5.0 / 5
1 ratings
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