🎙️ Welcome to Capture & Connect
I'm Janice Sullivan, a fine art photographer and photography business coach.
I've built a business with my photography, but somewhere along the way I discovered something else I truly love — business itself.
I've invested years learning from some of the best business minds, while also putting those lessons to work in my own photography business.
Now I'm building a second business around helping photographers do something I believe is absolutely possible: turn the work they love into a business that makes money.
And I'm taking you behind the scenes as I do it.
Capture & Connect is where I share the RAW side of being a photographer entrepreneur — what I'm trying, what's working, what isn't, the mistakes, the wins, and the business decisions I'm making along the way.
Right now, that includes my own 90-day experiment to find my clients: the photographers who need what I offer and are willing to invest in building their businesses.
Because that's what I want for you, too.
Your photography is part of who you are, but beautiful photographs alone don't build a business.
You need to understand who you want to work with, how to connect with them, what they value, and how to build a business around the work you love.
There are plenty of people telling photographers why they can't make money.
I'm much more interested in helping you figure out how you can.
If you're a landscape, nature, macro, or fine art photographer who wants to move beyond creating beautiful images and start building a business around your passion, follow Capture & Connect and come behind the scenes with me.
Cheers,
Janice Sullivan
Photography Business Coach
🌐 Learn more:
www.photobizmethod.com (http://www.photobizmethod.com)
💜 Not sure which of your images have the most potential to sell? Start here:
www.photobizmethod.com/pick-images-that-sell (http://www.photobizmethod.com/pick-images-that-sell)
Days 26–39: I’m Finding My Clients… But There’s a Catch
I’m finding my people… but I’m learning that finding them is only the beginning.
In this update from my 90-Day Find My Clients Experiment, I’m sharing what’s happening now that I’ve shifted more of my attention from YouTube to Facebook.
People are clicking. They’re signing up for my free Bootcamp. My email list is growing.
But here’s what I’m learning: finding potential clients isn’t as hard as I thought. Building trust is the bigger challenge.
I’ll share what my numbers are telling me, why I’m keeping my Facebook ads small, and what I’m watching next to see if these new connections turn into something more.
If you’re a landscape, nature, or fine art photographer trying to find the right people for your photography business, follow along with my experiment and see what you can take from it for your own business. 💜
14 Sept 2026
Days 13–25: I Got Scammed… And It Changed How I’m Finding My Clients
Well… this was NOT how I expected the next part of my 90-Day Find My Clients Experiment to go. 😂
I thought I was talking with someone from a company I knew. Something started to feel off, so I stopped and did some digging — and discovered I was dealing with a scam.
That experience taught me something much bigger about research, AI, trust, and finding the right people for my photography business.
I’m also sharing what I’m learning about YouTube, why creating content there has been draining me, and what I’m doing next to connect with photographers who actually want to build a business around the photography they love.
And there’s another experiment happening now: my FREE CC Photo Biz Bootcamp. I’m using it to learn even more about who is raising their hand and saying, “Yes, I want help turning my photography into a business.”
Want to follow along or join me?
Go to PhotoBizMethod.com (http://PhotoBizMethod.com)
3 Sept 2026
Days 7–12: I’m Starting to Question Whether My Clients Are on YouTube
Janice Sullivan shares her journey of pivoting her photography business, focusing on YouTube marketing, competitor analysis, and finding her ideal clients. She discusses strategies for photographers to grow their business and adapt to changing platforms.
photography business, YouTube marketing, client acquisition, competitor analysis, fine art photography, social media strategy, photography licensing, landscape photography, entrepreneur tips
key topics
Pivoting in photography business
Using YouTube for client acquisition
Analyzing competitors' strategies
Focusing on one social media platform
Understanding viewer behavior on YouTube
Building an email list from YouTube traffic
Balancing multiple photography niches
The importance of paid education and mentorship
Challenges of marketing as a photographer
Future plans for business growth
"Always look to see what your competitors are doing"
"A big following doesn't always mean engagement"
"Viewers are not searching for business, they're curious"
Chapters
00:00 Introduction and Janice's business pivot
02:10 Analyzing competitors and platform focus
03:01 Leveraging YouTube and paid learning
04:30 Insights from successful photographers
07:00 Understanding viewer behavior and search habits
08:20 Building client relationships through interviews
09:39 YouTube analytics and viewer engagement
10:41 Next steps in marketing and client outreach
11:22 Reflections on marketing voice and platform choices
12:18 Closing thoughts and upcoming projects
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
4 ratings
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