Explore and learn about exciting careers each week. We invite industry professionals to share their experiences and offer valuable insights on a number of roles and industries. Whether you're just starting out in your career, or looking to make a change, our goal is to help you discover new opportunities and find the path that's right for you.
Product Marketing Manager: Marketing Magic in the Coworking Industry | Michael Everts
In this episode, Johnathan sits down with Michael Everts, a Product Marketing Manager at Office RnD.
In this episode of "Career Illustrated", we begin by discussing what Office RnD does and some of the amazing products they've released to power the future of flexible and hybrid working. Michael shares his path from marketing for an Atlanta-based audiovisual company to how he worked himself out of a sales role and into his current role as PMM.
Hear from a seasoned Product Marketing Manager in the coworking sector, as he contrasts his role with the typical SaaS landscape. We also explore the differences between Product Marketing and Traditional Marketing. Michael gives us a detailed look at what it's like to launch new features, highlighting the importance of integrating customer feedback. Plus, he shares insights on how to get your start in the booming coworking industry.
Michael's favorite podcast to stay up to date on all things coworking:
Everything Coworking with Jamie Russo: https://open.spotify.com/show/330DFG5CNdnZS9LCb55y9j
Join our community to stay up to date on the latest discussion:
LinkedIn: https://www.linkedin.com/company/career-illustrated/
22 May 2023
ESG: The Recipe for Navigating Gourmet Sustainability | Isabella Susnjara
In our final show for the ESG series, we sit down with Isabella Susnjara. Isabella is the Head of Global Sustainability for DO & CO, based in Vienna, Austria. DO & CO is a global gourmet leader primarily serving airlines, Global Events, Restaurants, Lounges, and Hotels.
In this episode of "Career Illustrated", we sit down with Isabella, a sustainability maven and leading light in the gourmet catering industry. With her vision firmly anchored on the principles of ESG (Environmental, Social, and Governance) and sustainability, Isabella reveals her top five initiatives for DO & CO and the pressing sustainability issues in the gourmet catering realm.
Additionally, we journey into the inner workings of Isabella's day-to-day life, a captivating narrative that balances strategic content development, managing global teams, and hiring across various time zones. Isabella gives us a candid view of the challenges and triumphs of her role, with inspiring stories of her early sacrifices to achieve a career that marries her passion and profession. Along the way, we get a glimpse into the heuristics she employs in hiring and her two-fold measure of success: company ratings and the emotional component of effecting mindset change. Isabella also provides clever ways to land a role in Sustainability, an industry that is in high demand for top talent.
This episode is a must-listen for anyone interested in a career in Sustainability or anyone curious to understand the global impact of the catering industry on the environment.
Join our community to stay up to date on the latest discussion:
LinkedIn: https://www.linkedin.com/company/career-illustrated/
Reporting Standards mentioned:
- European Sustainability Reporting Standards
- Sustainable Finance Reporting Directive
ESG Ratings mentions:
- MSCI
- Sustainalytica
- Refinitiv
- CDP
9 May 2023
ESG: The Importance of Visual Storytelling in Sustainability w/ Nicole Holman
In this episode, we are thrilled to welcome Nicole Holman as our guest. Nicole, based out of Tofino, British Columbia, uses photography and videography to tell compelling stories in the ESG and Sustainability industry.
In this episode, we discuss the role her childhood played in her decision to take the leap as a full-time visual storyteller. We discuss her "aha" moment on becoming an entrepreneur, the best ways for beginners to get started, build portfolios, and get mentors in the space.
Join Nicole and our host Johnathan as they discuss the skills needed to become a visual storyteller, the importance of the job within Sustainability more broadly, and the role that grit plays in having success as a visual storyteller and entrepreneur.
Resources Mentioned:
Girls Who Click: https://girlswhoclick.org/
Green Dreamer with Kamea Chayne: https://open.spotify.com/show/5hEMpxpqzyhXoA5EfiQWtw
If you enjoyed this episode, join our community on LinkedIn to stay up to date on the latest discussion:
LinkedIn: https://www.linkedin.com/company/career-illustrated/
25 Apr 2023
ESG: Can Do Well and Do Good | Jessica Viera (pt.2)
Join us in Part 2 of this episode as we sit down with Jessica Viera to discuss Environmental, Social, and Governance, better known as ESG.
In part 2 of the episode we deep dive into:
Jessica’s career track
Future career optionality that roles in ESG and Sustainability provide
The financial upside of a career in Sustainability
And much more!
If you enjoyed this episode, join our community on LinkedIn to stay up to date on the latest discussion:
LinkedIn: https://www.linkedin.com/company/career-illustrated/
18 Apr 2023
ESG: Random Acts of Greenness | Jessica Viera (pt. 1)
Join us in Part 1 of this episode as we sit down with Jessica Viera to discuss Environmental, Social, and Governance, better known as ESG.
Jessica is the Global Value Chain Environmental Sustainability Strategy Lead at Takeda Pharmaceuticals, the largest pharmaceutical manufacturer in Japan. She has over a decade of experience working on and building out corporate environmental sustainability initiatives and being on the ground floor of sustainability for companies such as Apple, Dow Chemical, and Apeel Sciences.
During this episode you'll learn:
A framework Jessica uses to differentiate ESG and Sustainability
Why greenwashing may not always be intentionally misleading
The importance of long-term thinking in the ESG and Sustainability sector
The emergence and importance of the investor community in driving sustainability
Some of the sustainability goals of Japan's largest pharmaceutical company
Tune in to gain insights from Jessica's expertise and learn about the latest trends in ESG and sustainability.
Stay tuned for Part 2!!
If you enjoyed this episode, join our community on LinkedIn to stay up to date on the latest discussion:
LinkedIn: https://www.linkedin.com/company/career-illustrated/
12 Apr 2023
E5 - Niki Lewis, Sustainability Director @ Bext360: Green is the New Green
Join us in this episode as we explore the world of ESG with Niki Lewis who is the Sustainability and Supply Chain Digitization Director at Bext360. Niki shares her fascinating career journey and the reasons that led her to switch careers. We discuss the impact that Niki and her company have made in a relatively short period and some of the things they're doing to make a difference.
Discover how ESG is becoming a promising and lucrative career path, and learn how you can get involved in this exciting field.
🌐Join our LinkedIn Community:
Career Illustrated LinkedIn - https://www.linkedin.com/company/career-illustrated
Johnathan interviews David Wang and the two deep dive into David's career in tech, explore the nuts and bolts of Product Management, how to break in to Product Management, and riff on David's career philosophy that landed him jobs at companies such as Kearney, Netflix, TikTok and Adobe.
🌐Join our LinkedIn Community:
Career Illustrated LinkedIn: https://www.linkedin.com/company/career-illustrated
📃Resources:
Netflix Culture Memo: https://jobs.netflix.com/culture
The No Rules Rules Book: https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860
RICE Prioritization: https://www.productplan.com/glossary/rice-scoring-model/
MoSCoW Prioritization: https://www.productplan.com/glossary/moscow-prioritization/
👩🏫Interview Resources:
Exponent: https://www.tryexponent.com/
Reforge: https://www.reforge.com/
21 Mar 2023
E3 - Coral Kratenstein: Principal Product Marketer @ GoCardless
Today we dive into the world of Product Marketing with Coral Kratenstein. Coral is a Principal Product Marketer at GoCardless, based out of London. She has spent roughly 3 years in the payments industry as a Product Marketer and in this episode we discuss the qualities that make great Product Marketing Managers (PMMs), the end-to-end process of PMMs, the ways PMMs positively impact the business, and how Coral thinks about her career path.
What you'll learn
The difference between Product Marketing and Traditional Marketing
Product Marketing's impact on business
Ways to break into Product Marketing & the traditional career progression
A detailed look at what Product Marketers do and how they execute
How much market research is enough
Typical hours of the role
Advice on working abroad
And More!
Resources mentioned in the show:
GoCardless on LinkedIn: https://www.linkedin.com/company/gocardless/
PMM upskilling --> Sharebird: https://sharebird.com
Staying up to date in Payments --> Business Cloud: https://businesscloud.co.uk
Follow:
LinkedIn: https://www.linkedin.com/company/career-illustrated/?viewAsMember=true
14 Mar 2023
E2 - Jason Tahir: Venture Associate @ Struck Capital
Jason Tahir is a Venture Associate with Struck Capital. Struck Capital is a venture capital firm based out of Los Angeles, California that focuses on the pre-seed and seed stage. Jason has over 6 years working directly with tech founders across various roles and industries. In this episode we discuss the differences between the sourcing and platform teams, the pros and cons of being a generalist investor, the surge of activity around climate tech, the importance placed on founding teams, the shift in power dynamics between founders and investors, ways to break into venture capital, and much more.
Timestamps:
(00:42) Introduction
(01:40) Struck Capital, defining Pre-Seed & Seed Stage investment rounds
(02:40) Broad overview of Sourcing & Diligence Venture Associate
(05:16) Difference between Deal Team & Platform Team
(06:59) Pros & Cons of being a Generalist Investor
(08:40) Increased venture activity in Climate Tech due to Inflation Reduction Act
(10:22) Detailed look at the process and activities of a Sourcing Venture Associate
(15:29) Importance of a Lead Investor in the Pre-Seed & Seed rounds
(19:03) How the current market has shifted power dynamics between founders and investors
(21:42) How success is measured
(26:43) The meaning of "Thesis Building"
(31:24) Key characteristics of a strong founding team
(33:40) Working hours in Venture Capital
(37:04) Staying up to date as a VC
(39:02) Qualities that make a great venture capitalist
(40:52) Advice on breaking into Venture Capital
(45:57) How his time as an athlete has helped him in his current role
(48:05) What's keeping him in Venture Capital
(49:36) Guiding principles for navigating his career
(50:49) Jason's "Hot Take" on venture investing moving forward
24 Jan 2023
E1 - Ben Alderoty: Sr. Product Manager @ Intuit Mailchimp
Ben Alderoty is a Senior Product Manager at Intuit Mailchimp with 7+ years of experience in the Tech Industry. In this episode we discuss his path to product management, how he landed the role without obtaining an MBA, and the importance of curiosity and entrepreneurship play when breaking into product management.
You find Ben on:
- Twitter (@balderoty) and checkout his case study The Athletic here (https://twitter.com/balderoty/status/1364658085038485504)
- LinkedIn here (https://www.linkedin.com/in/balderoty/)
Topics Include:
- Product Management Explained
- Typical Day-to-Day of a Product Manager
- Qualities of a Strong Product Manager
- Landing a Role in Product Management
Show Notes Mentioned:
- Intercom's RICE Prioritization Framework (https://www.intercom.com/blog/rice-simple-prioritization-for-product-managers/)
- Greg Eisenberg (https://twitter.com/gregisenberg)
- Brian Norgard (https://twitter.com/BrianNorgard)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
6 ratings
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