The Visual Disconnect: Exploring DTC Companies' Video Resistance with Satish Jayakumar
In our latest podcast, we had the privilege of hosting Satish Jayakumar, a seasoned entrepreneur with over 24 years of diverse experience in strategic online business development. Currently serving as the COO at Increasingly, board director at Kavida.ai, and the visionary behind Future Anthem Consulting, Satish shared insights into the effectiveness of video selling. He delved into the reasons behind companies resisting its adoption, providing valuable perspectives on common misconceptions and missed opportunities.
Tune in for a deeper understanding of the dynamic landscape of online businesses through Satish's wealth of experience.
To contact Satish, kindly connect with him on LinkedIn - https://www.linkedin.com/in/satish/
7 Nov 2023
Navigating the US Market: Why It Isn't Like Other Markets with Dr. Mark Young and Justin Girouard
This podcast episode features Dr. Mark Young and Justin Girouard, hosts of the CPG Insiders podcast and leaders at Jekyll and Hyde Advertising and Marketing. They share their insights on navigating the US market compared to other markets and discuss the challenges and reasons why many brands that have succeeded in other countries often fail when trying to launch in the US. The conversation explores the reasons behind these failures, common misconceptions, and frequent mistakes made by businesses, while offering valuable advice for companies considering entry into the US market.
If you're looking for more information about the CPG industry in the US, you can visit their website at cpginsiders.com or listen to their podcast, CPG Insiders.
For those of you interested in getting in touch with Mark and Justin, you can check out their agency at JandHlabs.com
4 Sept 2023
How to Survive Rapid Business Scaling with Tim Moore
Join us in this engaging discussion as we sit down with Tim Moore, Chief Technology Officer, EVP of SharkNinja, to explore the fascinating realm of innovation scalability. Discover how a multibillion-dollar powerhouse can harness the agility of a startup, delving into the lifecycle of new ideas and the pivotal factors that drive their scalability. Tim Moore provides invaluable insights into maintaining innovation within large corporations, navigating potential bureaucratic hurdles, and the crucial role of seamless inter-team communication.
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