Casting a Vision is a show hosted by Casted's CEO and Co-Founder Lindsay Tjepkema. In this show, Lindsay will chat with leaders, visionaries, and entrepreneurs who have not only influenced her journey as an entrepreneur, founder, and leader, but are also building the companies and training the leaders of the future. Tune in to hear and learn from these leaders and learn more about their journey with Lindsay as your guide.
Great Leadership Begins By Leading Yourself with Stephen Shedletzky
In today's episode, host Lindsay Tjepkema sits down with Stephen Shedletzky to discuss leadership. Stephen is a speaker and advisor, helping leaders practice the human-first approach and to help them create what he calls a "Speak Up Culture." Speak up culture is made with the idea to have a psychologically safe space for employees. Listen now for a deep dive into this concept and insight into being a great leader considering all that is happening in our world.
Key Takeaways:
Accountability as agreements 04:20 - 07:58
Speak Up Culture - An opportunity for leaders to create a culture where people are psychologically safe 14:55 - 18:12
Business IS personal 21:09 - 22:34
Leadership begins with leading self 25:56 - 28:29
Final thoughts on being a leader at a time like now(a pandemic) 33:30 - 37:44
22 Oct 2021
Blazing the Marketing Trail with Terminus' Tim Kopp
On this episode of Casting a Vision, Lindsay discusses the world of Marketing with expert Tim Kopp. Tim is now the CEO at Terminus, with experience as a CMO at ExactTarget and a venture capitalist at Hyde Park Venture Partners. Today, Tim shares his knowledge in marketing, highlighting the importance of who you work for and with; and why building relationships with CFOs can be beneficial. He also unlocks the secret weapon for CMOs. Hint: empathy is essential! He also lets us in on what he calls the blend of humble confidence, advice to newer marketing leaders. Tune in now!
Key Takeaways:
Blazing the marketing trail in B2C and B2B 3:17 - 06:05
Where's the pipeline? 06:40 - 07:21
The secret weapon for CMOs 07:33 - 08:22
The importance of who you work for, and with 13:18 - 15:57
The VPs of marketing and CMOs are well equipped to be future CEOs 17:27 - 20:45
Having empathy for your buyers 24:42 - 26:23
The blend of humble confidence - Advice from Tim 34:30 - 36:53
Related Resources:
Tim Kopp's LinkedIn (https://www.linkedin.com/in/cmovc/)
22 Jul 2021
The Journey From First-Time Founder to Board Member and Mentor with High Alpha's Scott Dorsey
Today's conversation is with Scott Dorsey, Managing Partner of High Alpha. High Alpha is a venture studio that launches, scales, and invests in enterprise cloud companies, Casted being one of those. Not only is Scott a Casted board member, but he is also a partner and mentor to our host and CEO of Casted Lindsay Tjepkema. Today, he shares what it was like being in Lindsay's shoes when he started ExactTarget and what it's like coaching other industry leaders as he continuously grows as a leader himself.
Key Takeaways:
A look into starting ExactTarget 03:53 - 06:40
Components of a great CEO - 12:38 - 13:47
The shift from CEO to Board Member/Advisor - 19:37 - 21:10
27:10 - 29:26 Three things to look for in a Founder - 27:10 - 29:26
32:42 - 33:40 Common challenges of first-time Founders - 32:42 - 33:40
35:28 - 36:45 Why you should have coach - 35:28 - 36:45
Make sure you have fun - 37:22 - 38:36
Related Resources:
Scott Dorsey's LinkedIn Profile (https://www.linkedin.com/in/scott-dorsey-096b393/)
26 Mar 2021
Creating Connections By Building Communities with Mighty Networks' Gina Bianchini
Today’s conversation is with Gina Bianchini, CEO & Co-Founder of Mighty Networks. The goal of Mighty Networks is to usher in a new era of creative business built on community. Their SaaS platform serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered in one place under the creator’s brand.
This episode talks about the different narratives of women moving forward in their careers. The people, groups, and environments we surround ourselves with and finding what works for you. Women should have diversity in their work culture because diverse teams win. Think bigger and be ambitious; being something bigger than ourselves...Boldly Be Yourself! .
Key Takeaways:
Diversity and Achieving Success - 3:57 - 5:10
Think Bigger, Be More Ambitious - 7:15 -8:20
Boldly Be Yourself - 13:47 - 14:58
My Big Purpose - 15:36 - 16:35
Decade of Digital Subscriptions - 21:30 - 22:50
What are we Trying to Create With a Community? - 24:48 - 25:57
Related Resources:
Gina Bianchini's LinkedIn Profile (linkedin.com/in/ginabianchini)
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