The Belgian Association of Marketing, event organiser OFCORES and Emakina, an EPAM company have joined forces to gather the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.
More Tech, Less Impact: What Marketers Are Missing
In this episode, we explore why marketing often falls flat despite having more tools and technology than ever to deliver great customer experiences. Marketoonist Tom Fishburne has spent over 20 years drawing cartoons about the marketing industry, using humour to spotlight what goes wrong, and how to make it go right. We’ll discuss why humour matters, how it can help marketers connect on a deeper level, and what lessons his cartoons reveal about doing our best work.
This conversation is essential for marketers who want to combine creativity, empathy, and effectiveness in a fast-changing world.
13 Mar 2026
The Distinctive Asset Dilemma: When Brands Should Change - and When They Shouldn’t
In this episode, we explore the dilemma facing marketers today: balancing the need to modernize brand assets with the importance of maintaining consistency. As the old certainties about what defines brand distinctiveness are challenged, brands must adapt while ensuring their visual identity remains effective and recognizable in today’s fragmented media environment.
Together with Professor Jenni Romaniuk, Research Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute, we unpack the latest evidence-based insights on managing distinctive assets, including indicators for when to modernize and when to stay the course.
This conversation is essential for marketers navigating the tension between timeless principles of brand building and the demands of an ever-changing media ecosystem.
27 Feb 2026
Consistency in the Age of Chaos: Rethinking Brand Building for a Fragmented World
In this episode, we explore the dilemma facing marketers today: how to build a consistent brand in a world of media and creative fragmentation. As the old certainties of TV dominance fade, brands must adapt to a landscape where platforms demand novelty and freshness, while evidence insists on consistency and repetition. Together with Tom Roach, VP of Brand Strategy at Jellyfish and one of marketing’s most influential voices, we unpack the new rules for brand building and how to maintain singularity of message while meeting the relentless demand for fresh, platform-fit content. This conversation is essential for marketers navigating the tension between timeless fundamentals and evolving creative tactics.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
12,322,343
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 59 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
54
Social presence
0
YouTube
93
Engagement
68
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