How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
Category Champions: How To Create A New B2B Category
Claim This Podcastby Influence Podium
8 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
Language
🇺🇲
Publishing Since
5/24/2023
1 verified contact email on file for Category Champions: How To Create A New B2B Category
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
August 24, 2023
Mark Kilens, CEO and Co-founder of TACK | Episode 8 | Category Champions
<p>Mark Kilens is the CEO and Co-founder of TACK, a media and marketing firm helping businesses align and accelerate their go-to-market using People-first GTM strategies. </p> <p><br></p> <p>He previously was CMO of Airmeet, a leading virtual and hybrid event platform. He spearheaded Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.</p> <p><br></p> <p>Before that, he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.</p> <p><br></p> <p>Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. </p> <p><br></p> <p>From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue.</p> <p><br></p> <p>------------------------------------------------</p> <p><br></p> <p>Connect with Mark on LinkedIn: https://www.linkedin.com/in/markkilens/</p> <p>Follow him on Twitter: https://twitter.com/markkilens</p> <p>Check out TACK: https://www.tackgtm.com/</p> <p><br></p> <p>------------------------------------------------</p> <p><br></p> <p>How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category-winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.</p> <p><br></p> <p>Twitter: https://www.twitter.com/Marti__Sanchez</p> <p>LinkedIn: https://www.linkedin.com/in/itsmartisanchez/</p>
August 16, 2023
Kevin Maney, Strategic Advisor, Author of Play Bigger | Episode 7 | Category Champions
<p>Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA).</p> <p><br></p> <p>His critically-acclaimed book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, introduced business to the idea of category design and has sold more than 150,000 copies worldwide. As a founding partner of CDA, Maney has helped leadership teams at hundreds of companies all over the world focus their strategic thinking through category design.</p> <p><br></p> <p>Kevin's most recent book is Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation, co-authored with Hemant Taneja, managing director of VC firm General Catalyst. Maney and Taneja also collaborated on UnHealthcare: A Manifesto for Health Assurance, out in 2021, and Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future.</p> <p><br></p> <p>Kevin also co-wrote Making the World Work Better, which marked IBM’s centennial in 2001. More than 600,000 copies are in print in a dozen languages. </p> <p><br></p> <p>Kevin has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, CNN and ABC News, among other media outlets. He was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, he was a columnist, editor and reporter at USA Today.</p> <p><br></p> <p>------------------------------------------------</p> <p><br></p> <p>Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinmaney/</p> <p>Follow him on Twitter: https://twitter.com/kmaney</p> <p>Check out Kevin's website: https://kevinmaney.com/</p> <p><br></p> <p>------------------------------------------------</p> <p><br></p> <p>How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category-winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.</p> <p><br></p> <p>Twitter: https://www.twitter.com/Marti__Sanchez</p> <p>LinkedIn: https://www.linkedin.com/in/itsmartisanchez/</p>
August 9, 2023
Anthony Kennada, Co-Founder & CEO at AudiencePlus | Episode 6 | Category Champions
<p>Anthony Kennada is the former CMO of Gainsight and the Co-Founder & CEO at AudiencePlus. </p> <p><br></p> <p>AudiencePlus is a first-of-its-kind software platform for owned media that enables marketing teams to build, engage, and monetize their audience.</p> <p><br></p> <p>------------------------------------------------</p> <p><br></p> <p>Connect with Anthony on LinkedIn: https://www.linkedin.com/in/akennada/</p> <p>Follow him on Twitter: https://twitter.com/akennada</p> <p>Check out AudiencePlus: https://saas.audienceplus.com/</p> <p><br></p> <p>------------------------------------------------</p> <p><br></p> <p>How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category-winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.</p> <p><br></p> <p>Twitter: https://www.twitter.com/Marti__Sanchez</p> <p>LinkedIn: https://www.linkedin.com/in/itsmartisanchez/</p>
8 total episodes available with 1 transcripts
Deep-dive analytics for Category Champions: How To Create A New B2B Category
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Category Champions: How To Create A New B2B Category?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.