Category Creation Lab: The Play Bigger Podcast
Claim This Podcastby Play Bigger
Podcast Overview
<p>Welcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, <strong>Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, </strong>this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs looking to become the Category Kings and Queens of their category.</p><p>Led by Founder and Godfather of Category Design, Al Ramadan, Play Bigger is the leading advisory/ consultancy agency dedicated to enterprises from seed series A to post IPO looking to capture 76% of their category while still building TAM through our design methodology (our research has been featured by both Stanford University and Harvard Business Review).</p><p>Our book, Play Bigger is how-to-guide for entrepreneurs and executives who want to build legendary, enduring companies. With fascinating examples and thoughtful analysis, Play Bigger reveals that any organization - or individual - has the power to be a Category King or Queen by defining a new market and then dominating it.</p><p>For for info about Category Design or Play Bigger, please click on this link: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.playbigger.com">playbigger.com</a></p>
Language
🇺🇲
Publishing Since
8/12/2024
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Recent Episodes
November 13, 2024
Markets Just Don't Understand
<p>-Wave of change happening, will it crush you or will you crush it?</p><p>-Identifying an unsolved, real problem has untapped, incremental market opportunity</p><p>-Founders have identified a missing in the world but forget to lead with the problem and jump to the product/solution</p><p>-Problem Market Fit is more important than Product Market Fit </p><p>-Offering Q4 Problem Workout for select early stage companies </p>
October 17, 2024
GenAl Trough of Disillusionment
<ul><li>How AI plays into market dynamics </li></ul><ul><li>Where is the enduring value going to emerge with AI?</li><li>Focus on the problem you solve versus the products you build. </li><li>Wage war on the status quo</li></ul>
September 6, 2024
Decisions Every Category King Must Make - Double Down, Evolve or Reinvent
<p>-Growth versus stagnation in established category leaders</p><p>-End of category lifecycle: reinvent or expand</p><p>-Becoming a feature in your own category</p><p>-When to start taking thinking about a new category?</p><p>-Where is growth going to come from?</p>
4 total episodes available
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Frequently asked questions
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- What is Category Creation Lab: The Play Bigger Podcast?
<p>Welcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, <strong>Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, </strong>this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs looking to become the Category Kings and Queens of their category.</p><p>Led by Founder and Godfather of Category Design, Al Ramadan, Play Bigger is the leading advisory/ consultancy agency dedicated to enterprises from seed series A to post IPO looking to capture 76% of their category while still building TAM through our design methodology (our research has been featured by both Stanford University and Harvard Business Review).</p><p>Our book, Play Bigger is how-to-guide for entrepreneurs and executives who want to build legendary, enduring companies. With fascinating examples and thoughtful analysis, Play Bigger reveals that any organization - or individual - has the power to be a Category King or Queen by defining a new market and then dominating it.</p><p>For for info about Category Design or Play Bigger, please click on this link: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.playbigger.com">playbigger.com</a></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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