Category Creation Lab: The Play Bigger Podcast

About Category Creation Lab: The Play Bigger Podcast

Welcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs looking to become the Category Kings and Queens of their category. Led by Founder and Godfather of Category Design, Al Ramadan, Play Bigger is the leading advisory/ consultancy agency dedicated to enterprises from seed series A to post IPO looking to capture 76% of their category while still building TAM through our design methodology (our research has been featured by both Stanford University and Harvard Business Review). Our book, Play Bigger is how-to-guide for entrepreneurs and executives who want to build legendary, enduring companies. With fascinating examples and thoughtful analysis, Play Bigger reveals that any organization - or individual - has the power to be a Category King or Queen by defining a new market and then dominating it. For for info about Category Design or Play Bigger, please click on this link: playbigger.com (https://www.playbigger.com)

Publisher

Play Bigger

Category

business

Language

en

Explicit

No

First episode

12 Aug 2024

Latest episode

13 Nov 2024

Latest episodes

4 episodes in the feed.

1. 

   13 Nov 2024

   Markets Just Don't Understand

   -Wave of change happening, will it crush you or will you crush it? -Identifying an unsolved, real problem has untapped, incremental market opportunity -Founders have identified a missing in the world but forget to lead with the problem and jump to the product/solution -Problem Market Fit is more important than Product Market Fit -Offering Q4 Problem Workout for select early stage companies

2. 

   17 Oct 2024

   GenAl Trough of Disillusionment

   How AI plays into market dynamics Where is the enduring value going to emerge with AI? Focus on the problem you solve versus the products you build. Wage war on the status quo

3. 

   6 Sept 2024

   Decisions Every Category King Must Make - Double Down, Evolve or Reinvent

   -Growth versus stagnation in established category leaders -End of category lifecycle: reinvent or expand -Becoming a feature in your own category -When to start taking thinking about a new category? -Where is growth going to come from?

4. 

   12 Aug 2024

   The Play Bigger Founder's Workbook

   In our first episode, Play Bigger partner’s Jason Wellcome and Mike Bruno explore brand-new research from our newest eBook… the “Play Bigger Founder’s Workbook.” During their research they investigated over 1000 updates early-stage founders shared with their investors, and uncovered a set of stubborn and near universal pain points each of these founders experience. Today, Mike and Jason outline the issues, the causes, and the different approaches early stage founders can take to mitigate them.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

1.0 / 5

1 ratings

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.