
Category First
Hosted by Josh · Josh Lowman
5.0from 17 ratings
- 48
- Episodes
- 4
- Transcribed
- 17
- Ratings
- Daily
- Cadence
- 2021
- First episode
About Category First
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Stripe, VSCO, Uber, and more.
- Publisher
- Josh Lowman
- Category
- arts · business · business · business
- Language
- en
- Explicit
- No
- First episode
- 20 Dec 2021
- Latest episode
- 7 Aug 2026
Latest episodes
4 of 48 episodes have a transcript.

7 Aug 2026TRANSCRIPT
Eric Wittman | VSCO

16 Jan 2024TRANSCRIPT
Workshop: How to Fix Your Positioning

2 Jan 2024TRANSCRIPT
The Gold Front Category Design Canvas
Inside a recent episode

Eric Wittman | VSCO
Published 7 Aug 2026 · Transcript excerpt
[…] So photographers are getting buried in the algorithm and, You also have now a lot of people spent time building portfolio websites, a lot of time, a lot of money. But now with AI search, that's also now getting buried. So it's becoming harder and harder to promote yourself and get discovered and just get yourself out there. So that's kind of like one major problem, getting the exposure to find clients. And then I think the last thing that I think is challenging for a lot of pros is, you know, most Professional photographers, they're creatives first and they're exceptional at their job and they can create beautiful things. […]
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See plansWho has been a guest on Category First
Names identified in recent episode analyses. Showing up to five guests.
- Eric Wittman
- Anna Furmanov
- Paul McDonnell
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 11 ratings
- Spotify
- 5.0 / 5
- 6 ratings
Contact Category First
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Category First
Who hosts Category First?
Josh host the show. Published by Josh Lowman.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Category First take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
4 of 48 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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