Category First
Claim This Podcastby Josh Lowman
Podcast Overview
<p>Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.</p>
Language
🇺🇲
Publishing Since
12/20/2021
1 verified contact email on file for Category First
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Recent Episodes
January 16, 2024
Workshop: How to Fix Your Positioning
<p>Josh hosted a live workshop to help folks get their positioning back on track. Topics included: </p> <ul><li>The Three Hard Positioning Problems everybody faces.</li><li>The best tool to fix each one. </li><li>And why everything will fall into place when you master these tools.</li></ul> <p>Josh has written the positioning for over 100 companies including Uber, Qualtrics and Gainsight. And he’s the founder of Gold Front, the category design studio. </p> <p>Now let’s fix your positioning.</p>
January 2, 2024
The Gold Front Category Design Canvas
<p>Josh shares the Gold Front Category Design Canvas, a tool that helps you ask and answer the essential questions for crafting great category strategy. Plus, there’s a Mario-themed mnemonic that makes the canvas easy to remember.</p> <p>This is the actual tool we use to help tech companies design new categories. Did we mention it’s Mario-themed?</p>
December 19, 2023
Live Strategy: Anna Furmanov
<p>Join Josh and Anna Furmanov for live strategy work. Anna is the founder of Furmanov Marketing Consulting, who’s been called the “Marie Kondo of startup marketing”.</p> <p>Josh and Anna talk about:</p> <ul><li>Gold Front’s category strategy.</li><li>The unique problem Anna’s business solves. </li><li>Giving the problem a name CEOs will connect with.</li><li>And how to get more specific with language.</li></ul> <p>A good show!</p> <p>Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a> </p>
47 total episodes available with 3 transcripts
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Frequently asked questions
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- What is Category First?
<p>Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.</p> - How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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