Category First

Category First

Hosted by Josh · Josh Lowman

5.0from 17 ratings

Books guests

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48
Episodes
4
Transcribed
17
Ratings
Daily
Cadence
2021
First episode

About Category First

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Stripe, VSCO, Uber, and more.

Publisher
Josh Lowman
Category
arts · business · business · business
Language
en
Explicit
No
First episode
20 Dec 2021
Latest episode
7 Aug 2026

Latest episodes

4 of 48 episodes have a transcript.

  1. 7 Aug 2026TRANSCRIPT

    Eric Wittman | VSCO

  2. 16 Jan 2024TRANSCRIPT

    Workshop: How to Fix Your Positioning

  3. 2 Jan 2024TRANSCRIPT

    The Gold Front Category Design Canvas

Inside a recent episode

Eric Wittman | VSCO

Published 7 Aug 2026 · Transcript excerpt

[…] So photographers are getting buried in the algorithm and, You also have now a lot of people spent time building portfolio websites, a lot of time, a lot of money. But now with AI search, that's also now getting buried. So it's becoming harder and harder to promote yourself and get discovered and just get yourself out there. So that's kind of like one major problem, getting the exposure to find clients. And then I think the last thing that I think is challenging for a lot of pros is, you know, most Professional photographers, they're creatives first and they're exceptional at their job and they can create beautiful things. […]

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Who has been a guest on Category First

Names identified in recent episode analyses. Showing up to five guests.

  • Eric Wittman
  • Anna Furmanov
  • Paul McDonnell

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)
5.0 / 5
11 ratings
Spotify
5.0 / 5
6 ratings

Contact Category First

Guest appearances
Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Category First

Who hosts Category First?

Josh host the show. Published by Josh Lowman.

How often do new episodes come out?

The show publishes daily, based on its RSS feed.

Does Category First take guests?

Yes. Guests have been identified in episode analyses.

Where can I read transcripts?

4 of 48 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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