by Category Pirates 🏴☠️
The authority on category design, category creation & creator capitalism. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Bri Clark <br/><br/><a href="https://www.categorypirates.news?utm_medium=podcast">www.categorypirates.news</a>
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5/6/2024
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July 21, 2026
<p>The Wall Street Journal covers companies. Pirate Street Journal cover categories.</p><p>Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens.</p><p><strong>Dear Friend, Subscriber, and Category Pirate,</strong></p><p>Here’s what we covered in this episode:</p><p><strong>1. Is New York being so smart they’re stupid?</strong></p><p>On July 14th, New York became the first state in America to ban new hyperscale data centers. <a target="_blank" href="https://www.governor.ny.gov/news/first-statewide-moratorium-new-hyperscale-data-centers-launched-governor-kathy-hochul">Governor Kathy Hochul signed a permit freeze of up to a full year</a>, with calls to extend it. The stated reasons: power bills, water, grid strain.</p><p>Category kings bring more blessings than burdens, and New York only did half the math. </p><p>In 1978, four people started a memory company in the basement of a Boise dental office. That’s Micron. Today it’s the third-largest private employer in Idaho, <a target="_blank" href="https://commerce.idaho.gov/blog/micron-announces-15-billion-investment-in-boise/">and its newest expansion is $15 billion</a>, the largest private investment in state history and the first new memory fab built in America in 20 years. </p><p>The choice governors keep missing is future versus past. </p><p><a target="_blank" href="https://asiasociety.org/history-city-without-history">Shenzhen was a fishing village in the late ‘70s</a> and is now 17 million people, proof there can be more than one Silicon Valley. The next Boise is wherever someone decides to welcome it.</p><p><strong>2. Are Apple’s higher prices good long-term? </strong></p><p>On June 25th, Apple raised prices across the line: the <a target="_blank" href="https://www.wsj.com/tech/apple-raises-prices-on-macs-ipads-by-200-or-more-on-some-models-a7463f99">Mac Studio with M3 Ultra jumped $1,300</a>, the M4 Max $500, even the entry MacBook $100. Tim Cook called the memory shortage a “<a target="_blank" href="https://www.cnbc.com/2026/06/25/apple-macbook-ipad-price-hike-memory.html">100-year flood</a>.” <a target="_blank" href="https://www.tomshardware.com/pc-components/ram/memory-price-surge-begins-to-cool-as-consumers-hit-affordability-limit-ai-demand-still-keeps-dram-and-nand-prices-climbing-through-q3-2026">DRAM and NAND ran up about 60%</a> last quarter, another 13 to 18% coming, and analysts say memory could double before it’s done.</p><p>Business Media reads a supply-chain story. </p><p>The category underneath is where your AI lives and who gets to watch.</p><p>On-prem is back, and the high-order bit is data ownership, not the sticker price. </p><p>For 30 years, the arrow pointed one way, into the cloud, ever since Benioff incorporated Salesforce in 1999. It’s swinging back, because when your data goes into someone else’s servers, they see what you’re doing and build the context layer on top of it. Ask Cursor, which grew into one of the fastest software companies ever on top of Claude, right until Anthropic saw the growth and shipped a competitor.</p><p>Play that out for the enterprise and the individual:</p><p>* <strong>Goldman Sachs</strong> writing an S1 does not want an AI harvesting its intellectual capital.</p><p>* <strong>Merck, P&G, Citibank.</strong> Every regulated giant lands on the same paradigm: I own my data, I own the context layer, you can’t compete with me.</p><p>* <strong>Dell.</strong> Infrastructure growing 40%, consumer laptops 5%. On-prem drives both, and hardware prices with it.</p><p>Apple is a missionary on privacy the way Netflix was on binge-watching when Pirate Eddie got flamed for cheering its 2011 price hike. More memory on the phone means more AI on the device, plus the agency to route the right model to the right task instead of being beholden to one LLM. </p><p><strong>3. Can Costco cashiers become millionaires? </strong></p><p>The <a target="_blank" href="https://www.wsj.com/business/retail/he-earns-33-an-hour-as-a-costco-cashier-now-hes-a-millionaire-1e9ba725">Wall Street Journal profiled a Costco cashier:</a> $32.90 an hour, 60 years old, 40 years in, started at Price Club making $5.85. He owns a three-bedroom house with a pool and a 401k north of a million dollars. He’s not the exception. Costco’s own CFO says many thousands of hourly workers have crossed a million in retirement, and turnover runs 7% a year against a retail average of 60%.</p><p>That math only works one way.</p><p>The category makes the career, so find the category king before it’s crowned and ride the left side of the S curve. Costco marks everything up 15% when the rest of retail runs 35 to 40%, and that radical generosity is the tell. The pattern is everywhere once you stop looking at prestige:</p><p>* <strong>US Robotics.</strong> The CEO’s secretary and janitor both <a target="_blank" href="https://www.washingtonpost.com/archive/business/1997/02/27/3com-to-pay-66-billion-for-us-robotics-corp/ad04d34c-3bf2-40eb-a93e-f1f2b37eaf00/">hit millionaire on stock before the 3Com</a> acquisition.</p><p>* <strong>Chobani.</strong> <a target="_blank" href="https://www.forbes.com/sites/maryjosephs/2016/04/29/what-does-chobanis-founder-get-for-giving-10-of-his-company-to-workers/">Gave 10% of the company to its 2,000 early employees.</a></p><p>* <strong>WinCo, Stewart’s Shops, waste management.</strong> <a target="_blank" href="https://www.forbes.com/sites/maryjosephs/2014/11/05/millionaire-grocery-clerks-the-amazing-winco-foods-story/">Nobody’s dream résumé, stacked with millionaire employees anyway.</a></p><p>Then look at the other side. Xerox did almost $22 billion in revenue in 2011 and is on track for about $7 billion this year. You can be smarter and sharper than you were then and still be worse off, because Xerox operates in declining categories. The category made you a loser while you got better.</p><p><strong>3 conversations to have about the news with the Pirate Eddie Bot and Pirate Christopher Bot</strong></p><p>The Pirate Eddie Bot and the Pirate Christopher Bot are your 24/7 jamming partners on the Founding tier. They take the week’s moves and help you apply them to YOUR category. Three to run this week:</p><p>* <strong>Count your blessings, not just your burdens.</strong> Hand the bots your industry, your city, or your company and ask what “yes to the category king” would pull along the way New York refused and Boise didn’t. Pressure-test whether you’re planning for the next 40 years or the last four.</p><p>* <strong>Own your data and own the context layer.</strong> Ask the bots where in your business you’re handing your intellectual capital to someone who can turn around and compete with you, and what your on-prem version looks like. Cursor learned this the expensive way.</p><p>* <strong>Find the category king before it’s crowned.</strong> Feed the bots your career or your next hire and score it on the S curve: is the category rising, does it treat its supers and investors well, is AI the co-founder? That’s the difference between a Costco and a Xerox.</p><p>The through-line across all three: the category makes the company, which makes the career, and the news keeps rewarding the people who reject the premise the press prints.</p><p>Not a founding member yet? <a target="_blank" href="https://www.categorypirates.news/subscribe">You can join here.</a></p><p><strong>What’s coming up on Pirate Street Journal</strong></p><p>Tuesday episodes: three topics, thirty minutes, a couple of bongos. Mini-books and DDRs land every other Friday. Founding Members get the full DDR start to finish; everyone else gets the preview. Breaking News reports go to all paying subscribers.</p><p><strong>Two ways to climb aboard now:</strong></p><p>Monthly: $20/month. You’ve done dumber things with $20. You get the Tuesday episodes, Friday mini-books, and every Breaking News report in full.</p><p>Founding: $375/year. About a dollar a day for every future DDR start to finish the day it drops, plus:</p><p>* The Pirate Eddie Bot and the Pirate Christopher Bot, your 24/7 AI jamming partners</p><p>* Every mini-book we have ever written (300+)</p><p>* Our entire audiobook library (30+)</p><p>* All seven of our full-size books</p><p>Want the whole thing every time? <a target="_blank" href="https://www.categorypirates.news/subscribe">Become a Founding Member</a>.</p><p>Recorded Friday, July 17th. Every number above is as of that morning.</p><p>Piratey disclaimer: This is NOT financial advice. None of us have a Series 63, Series 7, Series 6, CPAs, CFAs, IUDs, IEDs, and hopefully not IBS (this makes DUDE Wipes sad).</p><p>Stay tuned for next week’s episode.</p><p>Arrrrrrr,</p><p>Category Pirates</p><p>Eddie Yoon</p><p>Christopher Lochhead</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.categorypirates.news/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.categorypirates.news/subscribe</a>
July 18, 2026
<p>The Wall Street Journal covers companies. Pirate Street Journal cover categories.</p><p>Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens.</p><p>Tesla dropped a 216-page report this week, and we could not wait for Tuesday to break it down. Paid subscribers get the Breaking News today. It will unlock for free subscribers in a week. Don’t wait a week to listen.</p><p>Here’s what we covered in this episode:</p><p><strong>1. Privacy is Crucial For Any AI Category King</strong></p><p>Tesla published three privacy promises in its <a target="_blank" href="https://www.tesla.com/ns_videos/2025-extended-version-tesla-impact-report.pdf">2025 impact report</a>: give customers choices, stay transparent, and safeguard the data. The thing making those promises has eight exterior cameras, an interior camera, microphones, GPS, and a cellular link that has been phoning home on every car built since 2012.</p><p>This is <strong>trust plus experience as a category multiplier.</strong> </p><p>Apple spent a decade turning privacy into a moat, and it was never the feature. It was the belief that when something goes wrong, Apple takes care of you. Tesla is running the same move, except its product does not sit in a drawer. It watches the road, the cabin, and your location every mile.</p><p>Trust is the Achilles heel for OpenAI and Anthropic.</p><p>Why can Tesla even make the promise? Follow the incentive. Show us the incentive, and we will show you the outcome.</p><p>As Pirate Joe Pine says, “If you don’t pay for the product, you are the product.”</p><p>It’s hard to trust a company when you are the product. </p><p>That’s like asking a chicken to trust Tyson. </p><p><strong>2. Category Kings Must Create New Metrics</strong></p><p>Tesla reports its fleet helped customers avoid 37 million metric tons of CO2 in 2025. </p><p>Does this help their P&L?</p><p>Not immediately. But they are designing the rules of engagement in a way legacy car markers can’t compete with. </p><p><strong>New categories require new metrics.</strong> </p><p>The category king does not inherit the old scoreboard, it invents one. “Avoided emissions” is a metric Tesla essentially created, for a scoreboard Tesla built, and then crowned itself on. Own the scoreboard and the score takes care of itself.</p><p><strong>3. Category Kings 10x Human Flourishing</strong></p><p>We’re stealing another Joe Pine idea, which is the true purpose of a company is to help humans flourish. </p><p>Tesla’s airbag can deploy up to 70 milliseconds before impact. </p><p>Why is that important? </p><p>A normal airbag fires about 50 milliseconds after you hit something. At highway speed 70 milliseconds is roughly six feet, the difference between the bag being full when your head arrives and still unfolding when it does.</p><p><strong>6.2 million crashes</strong> a year in the US, 36,000 of them fatal.</p><p><strong>30% involve speeding,</strong> call it 11,000 fatal.</p><p><strong>A 0.12-second head start</strong> cuts force by about 25%, or 2,700 fewer deaths.</p><p>But this isn’t just about saving lives. </p><p>Tesla is playing chess by building trust from their missionary stance to save lives. </p><p>Because the end game for Tesla is Robotaxi and Full Self Driving software. </p><p>And they key problem is humans don’t yet trust the robot to drive. </p><p>Every safety proof point Tesla ships closes that perception gap, and the day self-driving is provably safer than human driving, the category tips.</p><p><strong>3 conversations to have about the news with the Pirate Eddie Bot and Pirate Christopher Bot</strong></p><p>Every move above is portable. The Pirate Eddie Bot and the Pirate Christopher Bot help you run these plays on YOUR category, they come with the founding tier, and they jam 24/7.</p><p><strong>Audit your give-to-get.</strong> Hand the bots your business model and ask where your customer is paying with data instead of dollars. Tesla can promise privacy because it makes margin on the car, not on your information. Where is your incentive pointed?</p><p><strong>Invent the metric before you claim the crown.</strong> Ask the bots what “avoided emissions” is for your category, the number only you can report and everyone else has to react to. Old metrics do not work in new categories.</p><p><strong>Find the reframe blocking your growth.</strong> Ask the bots to name the trust gap standing between your product and mass adoption. For driverless it is “I don’t trust the robot.” What is yours, and what proof point closes it?</p><p>The through-line: everyone waited for Tesla to win on the product, and Tesla won on the company and the category. The <a target="_blank" href="https://www.categorypirates.news/p/the-magic-triangle-why-category-design">magic triangle</a> is product, company, and category, and the two most people forget are the two doing the work.</p><p>Not a founding member yet? <a target="_blank" href="https://www.categorypirates.news/subscribe">You can join here.</a></p><p><strong>What’s coming up on Pirate Street Journal</strong></p><p>New episodes drop every Tuesday: three topics, thirty minutes, a couple of bongos. Mini-books and DDRs land every other Friday. Founding Members get the full DDR start to finish, everyone else gets the preview. Breaking News reports go to all paying subscribers, monthly and founding, in full.</p><p><strong>Two ways to climb aboard now:</strong></p><p>Monthly: $20/month. You’ve done dumber things with $20. You get the Tuesday episodes, every DDR preview, every mini-book, and every Breaking News report in full.</p><p>Founding: $375/year. About a dollar a day for every future DDR start to finish the day it drops, plus:</p><p>The Pirate Eddie Bot and the Pirate Christopher Bot, your 24/7 AI jamming partners</p><p>Every mini-book we have ever written (300+)</p><p>Our entire audiobook library (30+)</p><p>All seven of our full-size books</p><p>Want the whole thing every time? <a target="_blank" href="https://www.categorypirates.news/subscribe">Become a Founding Member</a>.</p><p>Recorded Wednesday, July 8th. Every number above is as of that morning.</p><p>Piratey disclaimer: This is NOT financial advice. None of us have a Series 63, Series 7, Series 6, CPAs, CFAs, IUDs, IEDs, and hopefully not IBS (this makes DUDE Wipes sad).</p><p>We’ll be back on Tuesday at 7 am PST / 10 am EST. </p><p>Arrrrrrr,</p><p>Category Pirates</p><p>Eddie Yoon</p><p>Christopher Lochhead</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.categorypirates.news/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.categorypirates.news/subscribe</a>
July 14, 2026
<p>The Wall Street Journal covers companies. Pirate Street Journal cover categories.</p><p>Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens.</p><p><strong>Dear Friend, Subscriber, and Category Pirate,</strong></p><p>Here’s what we covered in this episode:</p><p><strong>1. Micron and Gwen Shotwell didn’t give money away. They ended charity as a category.</strong></p><p>Invest America accounts are live. Every kid born between 2025 and 2028 gets one, seeded with $1,000 in an S&P 500 index fund.</p><p>Then the checks started clearing.</p><p>* <a target="_blank" href="https://www.wsj.com/livecoverage/stock-market-today-dow-sp-500-nasdaq-07-06-2026/card/spacex-president-pledges-stock-donation-to-trump-accounts-HYrot8b0IykDJNcXfpB4"><strong>Gwen Shotwell, president of SpaceX</strong></a><strong>.</strong> Gifting SpaceX stock into more than 2 million accounts for kids in less affluent areas, a sixth of a stake worth roughly $2 billion.</p><p>* <a target="_blank" href="https://investors.micron.com/news-releases/news-release-details/micron-announces-250-million-investment-trump-accounts-reaching"><strong>Micron</strong></a><strong>.</strong> $250 million, the biggest corporate commitment of its kind, seeding up to a million kids and matching its own employees a thousand dollars a child.</p><p>The press filed it under philanthropy. Wrong category.</p><p><a target="_blank" href="https://www.wsj.com/articles/when-it-comes-to-evaluating-nonprofits-it-isnt-all-about-the-overhead-11545015720">Charitable giving is broken at the root</a>. It treats the dollar as an expense, not an asset. The charity sells the stock, spends it down, GNA skims the middle, and you hand out fish instead of teaching anyone to catch one.</p><p><strong>Charitable investing is a different category.</strong> </p><p>Nobody spends the dollar. It compounds for 18 years, and every incentive aligns: when Micron’s CEO donates $250 million of Micron stock, every child in America now wants Micron stock to go up.</p><p>And it is peer-to-peer. No NGO takes a VIG on the way through.</p><p>The Wall Street Journal covered a tax-friendly headline. It missed that a hundred-year-old category just started shrinking, and the one replacing it turns a million kids into millionaires by their early thirties.</p><p><strong>2. Everyone is counting the World Cup’s $17 billion. The number that matters is $2.6 trillion.</strong></p><p><a target="_blank" href="https://digitalhub.fifa.com/m/152f754a8e1b3727/original/FIFA-World-Cup-2026-Socioeconomic-impact-analysis.pdf">FIFA projects $17 billion in US GDP</a> and 185,000 jobs across 11 host cities. Economists fire back that it is <a target="_blank" href="https://abcnews.com/Business/winners-losers-world-cup-us-economy/story?id=133414322">less than one-tenth of one percent of the economy</a>, a rounding error.</p><p>Both sides are counting the same tickets, hotels, and hot dogs over 30 days.</p><p><a target="_blank" href="https://brandfinance.com/insights/nation-brand-value-2025-key-trends-ranking-shifts-and-economic-insights">Brand Finance values brand America at $37.3 trillion</a>, the most valuable nation brand on earth. Last year it fell 7 percent, about $2.6 trillion gone, the steepest <a target="_blank" href="https://brandfinance.com/press-releases/us-sees-steepest-decline-out-of-all-193-nation-brands-in-global-soft-power-index-2026">drop of any of the 193 nations they track.</a></p><p><a target="_blank" href="https://www.categorypirates.news/p/america-a-different-category-of-country"><strong>America is a new category of country</strong></a><strong>, </strong>and the repair job is running on peer-to-peer citizen journalism. <a target="_blank" href="https://www.wsj.com/us-news/european-soccer-fans-marvel-at-the-splendor-of-americas-suburbs-a04f1b88">Europeans and Asians are here filming Buc-ee’s, Waffle House, and free refills,</a> then telling the folks back home the warnings were a lie.</p><p>What’s ordinary to you is extraordinary to others.</p><p>Countries that get this play it on purpose. <a target="_blank" href="https://www.aa.com.tr/en/asia-pacific/from-cultural-phenomenon-to-state-strategy-south-koreas-hallyu-policy/2973735">Korea exports kimchi, K-pop, and K-dramas</a>, not just its technology. <a target="_blank" href="https://www.unilever.co.uk/news/press-releases/2026/unilever-scores-big-with-multibrand-fifa-world-cup-2026-innovation-range/">FIFA runs brand collaborations</a> down to a <a target="_blank" href="https://www.footyheadlines.com/6551151832/good-or-bad-rexona-armpit-sponsorship-on-2026-world-cup-referee-shirts.html">co-branded deodorant</a>. The Olympics are next, and America’s move is to keep raising its hand to host.</p><p><strong>3. Black Rifle Coffee sells coffee. Its best ad of the year didn’t have any in it.</strong></p><p>Founded in 2014 by a Green Beret, Evan Hafer, Black Rifle does around <a target="_blank" href="https://ir.blackriflecoffee.com/news-events/press-releases/detail/94/brc-inc-reports-fourth-quarter-and-fiscal-year-2024">$390 million a year</a> and went public at a <a target="_blank" href="https://www.thestreet.com/investing/black-rifle-coffee-going-public-via-silverbox-spac">$1.7 billion valuation</a>. It got there by pulling money out of paid ads and pouring it into its own content and a quarter-million coffee club subscribers.</p><p>For America’s 250th it <a target="_blank" href="https://www.youtube.com/watch?v=PTHoW447564">towed the largest American flag ever,</a> wrapped it in sasquatch, guns, and freedom, and released a <a target="_blank" href="https://www.youtube.com/watch?v=shShftqhMLA">16-minute behind-the-scenes film</a>.</p><p>No beans, mug, or product shot.</p><p>Black Rifle’s category design is a super, not a product. </p><p>Its customer is a self-described patriot, and the super of one is the super of nine. </p><p>This is marketing the problem, not the product. Market the product and you say “I want your money.” Make something for your super and they hear “they want to help me.”</p><p>That is what <a target="_blank" href="https://www.categorypirates.news/p/missionaries-vs-mercenaries-are-you">missionaries</a> do, and it travels on word of mouth. Half a dozen people texted us that video the day it dropped. </p><p>Dude Wipes does it. Sarah Blakely does it with Spanx. Old Navy has done it with a Fourth of July tee for twenty years.</p><p><strong>3 conversations to have about the news with the Pirate Eddie Bot and Pirate Christopher Bot</strong></p><p>Every move above is portable to you. The Pirate Eddie Bot and the Pirate Christopher Bot help you run these plays on YOUR category, they come with the founding tier, and they jam 24/7.</p><p>Take this to them this week:</p><p>* <strong>Turn your giving into investing.</strong> Ask the bots where your business hands out fish when it could teach people to fish. Micron turned a $250 million donation into a million aligned shareholders instead of a spent-down grant. Where is your dollar going to die, and where could it compound?</p><p>* <strong>Count the brand, not the receipts.</strong> Have the bots find the $2.6 trillion number hiding behind your $17 billion one, the asset you are building or bleeding while everyone argues about the 30-day cash. The World Cup is buying back a nation brand nobody put on the P&L.</p><p>* <strong>Make something for your super, not your product.</strong> Work with the bots to design your version of the coffee ad with no coffee, a gift to your super consumer that never mentions what you sell. Black Rifle skipped the bean and claimed the country.</p><p>The through-line: everyone reported the transaction, and the category was underneath. The NGO, the ad network, the anger industrial complex. Each middleman got bypassed, and the value went straight to the people who care.</p><p>Not a founding member yet? <a target="_blank" href="https://www.categorypirates.news/subscribe">You can join here.</a></p><p><strong>What’s coming up on Pirate Street Journal</strong></p><p>New episodes drop every Tuesday: three topics, thirty minutes, a couple of bongos. Mini-books and DDRs land every other Friday. Founding Members get the full DDR start to finish, everyone else gets the preview. Breaking News reports go to all paying subscribers, monthly and founding, in full.</p><p>The first two Deep Dive Reports have already earned their keep:</p><p>* <strong>Volume 1 (May 22, 2026):</strong> we said AI hardware was about to re-rate. Micron is up 61% and just posted the best quarter in its history.</p><p>* <strong>Volume 2 (June 10, 2026):</strong> we said more than one thing can be true about the SpaceX IPO, strong for the long run and volatile near term. It IPO’d at $135, ran to $202, and sat at $153 as of June 25, 2026.</p><p><strong>Two ways to climb aboard now:</strong></p><p>Monthly: $20/month. You’ve done dumber things with $20. You get the Tuesday episodes, every mini-book, every DDR preview, and every Breaking News report in full.</p><p>Founding: $375/year. About a dollar a day for every future DDR start to finish the day it drops, plus:</p><p>* The Pirate Eddie Bot and the Pirate Christopher Bot, your 24/7 AI jamming partners</p><p>* Every mini-book we have ever written (300+)</p><p>* Our entire audiobook library (30+)</p><p>* All seven of our full-size books</p><p>Want the whole thing every time? <a target="_blank" href="https://www.categorypirates.news/subscribe">Become a Founding Member</a>.</p><p>Recorded Wednesday, July 8th. Every number above is as of that morning.</p><p>Piratey disclaimer: This is NOT financial advice. None of us have a Series 63, Series 7, Series 6, CPAs, CFAs, IUDs, IEDs, and hopefully not IBS (this makes DUDE Wipes sad).</p><p>Stay tuned for next week’s episode.</p><p>Arrrrrrr,</p><p>Category Pirates</p><p>Eddie Yoon</p><p>Christopher Lochhead</p><p></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.categorypirates.news/subscribe?utm_medium=podcast&utm_campaign=CTA_2">www.categorypirates.news/subscribe</a>
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The authority on category design, category creation & creator capitalism. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Bri Clark <br/><br/><a href="https://www.categorypirates.news?utm_medium=podcast">www.categorypirates.news</a>
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