Category Thinkers

About Category Thinkers

Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.

Publisher

Pablo Gonzalez, John Rougeux, Mike Damphousse

Category

business · business · business

Language

en

Explicit

Yes

First episode

26 May 2023

Latest episode

19 Mar 2024

Latest episodes

2 of 40 episodes have a transcript.

1. 

   19 Mar 2024

   Voyage in Carving Out a Learning and Skill Development Category w/ Hywel Carver

   Hywel Carver, CEO of Skiller Whale, shares with hosts Mike Damphousse and Kevin Maney how his company carved out the "Live Team Coaching" category, offering insights into iterative strategy and internal alignment.

2. 

   12 Mar 2024

   Designing a Category In an Old School Industry w/ Frederik Hendriksen

   Host Mike Damphousse and Kevin Maney interview Frederik Hendriksen, founder of Rensair, about designing a new category in commercial real estate with smart ventilation technology.

3. 

   27 Feb 2024

   How to Right-Size the Problem You’re Solving w/ Lauren Pufpaf

   Host John Rougeux interviews Lauren Pufpaf, President, COO, and co-founder of Feed Media Group, about using category design to right-size business problems for greater impact.

Inside a recent episode

After 7 Years, Why Did Category Design Advisors Rewrite Their Own Point of View?

Published 14 Nov 2023 · Transcript excerpt

[…] We broke away from it. Let's just make it one point. Mike is that I think there was there's become there was something of a misperception just generally that category design was something you go do this project. You come up with a POV and you're done. But your hands go away and that's you're good forever. […]

Who has been a guest on Category Thinkers

Names identified in recent episode analyses. Showing up to five guests.

• Hywel Carver
• Frederik Hendriksen
• Lauren Pufpaf
• Brian Schiff
• Al Ramadan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.7 / 5

15 ratings

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 52 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

70

Social presence

0

YouTube

0

Engagement

82

Contact Category Thinkers

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Category Thinkers