by Gérard Métrailler
C-Level leader thoughts on strategy, products, management, marketing, M&A, and more. The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.
Language
🇺🇲
Publishing Since
11/2/2020
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January 17, 2026
<p>SEO isn't dead—but it's no longer enough. In this episode, Gérard explores how AI-driven search is changing the visibility game and why "AIO" (AI Optimization) is the next frontier for marketing leaders. From the history of SEO and social sharing to today's AI-first discovery, you'll learn how to stay ahead of the curve.</p><p>For leaders, the key message is clear: early adopters of AIO will win in a world where AI assistants choose the answers people see.</p><p>Read the full article here: https://ccworld.ca/aio-article</p><p><br></p><p><strong>About Me</strong></p><p>My name is Gérard Métrailler, and CC:World is my podcast where I share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more.</p><p><br></p><p>🎙️ <strong>Subscribe, share, and leave a message here: ccworld.ca/podcast</strong></p><p>Disclaimer: The views and comments expressed in this podcast are my own and do not necessarily represent my past, current, or future employers’ positions, opinions, products, or strategies.</p>
July 15, 2025
<p>Generative AI can supercharge productivity, spark creativity, and even free up your calendar—but it can also lead you into some unexpected cognitive traps. In this episode, I dive into how business leaders can harness the power of AI while avoiding the pitfalls of blind trust, content overload, and strategic overreach.</p><p><br></p><p>From the myth of the “Expert Beginner” to the ethical dilemmas of Agentic AI, this episode will help you strike the right balance between innovation and judgment, because leadership still needs a human touch.</p><p>Thanks for listening! 🤖💡 Read the written companion to this episode: <a href="https://m8r.me/ai-business">m8r.me/ai-business</a></p><p><br></p><p>About Me</p><p>My name is Gérard Métrailler, and CC:World is my podcast where I share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more.</p><p><br></p><p>🎙️ Subscribe, share, and leave a message here: ccworld.ca/podcast</p><p>Disclaimer: The views and comments expressed in this podcast are my own and do not necessarily represent my past, current, or future employers’ positions, opinions, products, or strategies.</p>
February 26, 2025
Gérard Métrailler explores the systems thinking mindset, which enables leaders to solve problems at their source and make well informed long-term decisions.
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Gérard Métrailler
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Marielle Métrailler
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C-Level leader thoughts on strategy, products, management, marketing, M&A, and more.
The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.
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