Celebrating the Brand Ambassador

About Celebrating the Brand Ambassador

World renowned mixologist, spirits expert and founder of the Beverage Brand Ambassador Academy, Elayne Duff conducts behind the scenes interviews with the best spirit Brand Ambassadors from around the Globe. In these candid but entertaining interviews, she dives into their personal life stories, roles and responsibilities, the challenges of the position, best practices they have learned along the way, and much more.

Publisher

Elayne Duff

Category

business

Language

en

Explicit

No

First episode

22 Feb 2022

Latest episode

15 Apr 2024

Latest episodes

32 episodes in the feed.

1. 

   15 Apr 2024

   Episode 32: Jen Marshall & Adrian Biggs

   In this episode, I have the pleasure of speaking with Adrian Biggs, Director of Trade Advocacy North America. Within this role, he is responsible for developing the strategy for the Brand Ambassador team's operations, activation, and fostering a culture within the advocacy program. Additionally, we have the honor of featuring Jen Marshall, who at the time of this episode was the Community Advocate at Casa Lumbre, focusing on developing program strategy and industry activation for Community Vodka. Jen Marshall has since transitioned to the role of Senior Trade Advocacy Specialist - National at Moet Hennessy. Show Notes Translating Hospitality Skillsets to Brand Success Adrian and Jen discuss the skill sets acquired in the hospitality industry that have seamlessly translated into their successful roles working for brands. They emphasize the significance of managerial experience as a major advantage when transitioning between the two sides, particularly in understanding what works for specific accounts and audiences. Learning from Observations and Politics They share the value of observing successful ambassadors, replicating effective strategies, and learning from the shortcomings of others. Adrian elaborates on navigating workplace politics and how it has broadened his perspective, emphasizing the importance of considering key players before presenting ideas. Navigating Career Progression Adrian delves into the best practices he employed to advance in his career, from being a Brand Ambassador for a vodka to leading a team of 70 as the Director of Advocacy. These practices include active listening, seizing opportunities to voice opinions, and consistently being prepared to present. They also discuss the post-Brand Ambassador career trajectory, stressing the importance of familiarizing oneself with sales and actively pursuing desired roles. Guidelines for Social Media Engagement The conversation turns to the guidelines followed for social media engagement, including adhering to industry standards such as DISCUS rules and leveraging tools like Grammarly. Adrian shares insights from a study on the impact of social media on bartender behavior and recommends using a brand’s social media as a research tool for interview preparation. Advocacy, Goals, and Culture They shed light on the steps taken to advance in their careers, emphasizing self-advocacy and the pursuit of meaningful goals. Jen shares her experiences and challenges working with "Community Spirit" vodka, a brand dedicated to giving back to the community, while Adrian discusses his approach to cultivating a cohesive culture among his team of Brand Ambassadors. Valuable Advice for Aspiring Brand Ambassadors The episode concludes with insightful advice from both guests, including the importance of networking, seeking mentorship, and mastering tools like PowerPoint through readily available resources such as YouTube tutorials. This episode offers invaluable insights into the world of trade advocacy and brand representation, providing practical guidance for aspiring and current professionals in the industry.

2. 

   3 Apr 2024

   Episode 31: Leva O'noel & Emmanuel Pena

   In this interview episode, we have the opportunity to hear from Leva O’Neal and Emmanuel Pena. Leva was employed at Lyre’s Spirit Co.and Manny was Brand Ambassador for Diplomatico Rum during this period of their careers. At the time, Leve O’Neal  held the position of Brand Ambassador Team Leader -Central & EAstern Europe with Lyre’s Spirit Co, while Manny served as the Brand Ambassador for Diplomatico Rum.. Since this interview took place, both individuals have moved on to new roles: Leva is currently working in Amsterdam, while Manny  now holds the position of CCO of Bosscal Mezcal.. Introduction In this episode, Manny and Leva delve into the world of Brand Ambassadors in the liquor industry, shedding light on the challenges, triumphs, and unique experiences they encounter in their roles. Challenges of Working in Different States Manny discusses the challenges of working as a Brand Ambassador in New Jersey, a franchise state, and the intricate politics of dealing with distributors within the state. Additionally, they explore the unique hurdles of working in control states such as Pennsylvania and Texas. Transition to Brand Ambassadorship The hosts share insights into their professional journeys, detailing their careers before becoming Brand Ambassadors and the driving forces that led them to take the leap into this role. They also touch on what specifically appealed to them about representing their respective brands. Alignment with Brand Values Leva emphasizes the importance of finding a brand that aligns with her personal values, highlighting the significance of this alignment in her role as a Brand Ambassador. Managing Stress and Challenges The discussion delves into the stress and challenges inherent in the role of a Brand Ambassador, offering valuable insights into how they effectively manage these demands. Additionally, they address the difficulties of saying no and share strategies for handling such situations. Preventing Burnout The hosts explore the factors that can be exhausting in their line of work and provide actionable tips for preventing burnout. They stress the significance of creating rituals to start and end the day as a means of maintaining balance and well-being. Trends and Industry Insights Leva and Manny share their perspectives on the evolving landscape of the liquor industry, with Leva focusing on the challenges and potential of selling a non-alcoholic brand, and Manny highlighting the emerging trends in the rum sector and its future trajectory. Building Relationships and Adapting Approaches The conversation extends to the art of building relationships with multiple distributors and adjusting approaches based on diverse cultural backgrounds. They also touch on their experiences with off-premise strategies and leveraging e-commerce to connect with consumers, especially during challenging times such as shutdowns. Differentiating Off-Premise and On-Premise Manny delves into the major differences between off-premise buyers and on-premise, offering valuable insights into the distinct dynamics of these two facets of the industry. Navigating Drinking Pressures and Non-Alcoholic Options The hosts discuss the pressures associated with drinking and the growing appeal of non-alcoholic cocktails, shedding light on the benefits and considerations surrounding this evolving trend. Insights from Experience Leva and Manny conclude the episode by reflecting on their experiences and sharing valuable insights they wish they had known when they first started as Brand Ambassadors. Conclusion This episode provides a comprehensive and insightful exploration of the world of Brand Ambassadors in the liquor industry, offering valuable perspectives on the challenges, strategies, and evolving trends within this dynamic space.

3. 

   4 Mar 2024

   Episode 30: Nick Crutchfield and Laura Lashley

   In this interview episode, we have the opportunity to hear from Nick Crutchfield and Laura Lashley, who were both employed at Diageo Wine and Spirits during this period of their careers. At the time, Nick Crutchfield was Division Educator with Diageo Hospitality Partnership, while Lauren Lashley served as the National Education Manager for @Seedlip. Since this interview, both individuals have moved on to new roles: Nick is currently serving as the Director of Advocacy for Lyres, while Laura now holds the position of On-Premise Manager for Northern California at Diageo. Show Notes ·In our podcast episode, we delve into the actions taken by Nick and Laura within their hospitality careers that made them stand out to brands. We also explore their motivations for making a career change. ·  The transition to a new role often presents challenges, and we discuss the obstacles faced by our guests during this process. Furthermore, we explore how they effectively adapted to their new roles. ·  We emphasize the importance of promoting oneself and provide practical tips on how to accomplish this. It is crucial to showcase your achievements and abilities. ·  We highlight various courses that can enhance your career, such as Toast Masters and Excel. These educational opportunities can greatly amplify your professional growth. ·  Our guest, Nick, elaborates on the numerous benefits of being involved in Toast Masters. He shares insights on how this organization has positively impacted his personal and professional development. ·  Laura shares her experience of transitioning from a bartender to a Brand Ambassador. She candidly discusses the challenges she faced during this career change. ·  We share effective tactics for maintaining balance and organization in our lives. These strategies help us navigate our personal and professional responsibilities more efficiently. ·  Laura provides an insider's perspective on Seedlip's early days before it became part of Diageo. Her insights shed light on the brand's journey and growth. ·  Working for a small brand offers unique advantages and opportunities for skill development that may not be as readily available in larger companies. We explore these advantages in detail. ·  We provide valuable guidance on creating mutually beneficial relationships with accounts and offer key considerations to keep in mind during the process. ·  Clear communication with stakeholders about the role and responsibilities of a Brand Ambassador is essential. We emphasize the importance of effectively conveying expectations and limitations. ·  Training distributors on best practices in both in-person and virtual settings is crucial. We discuss the do's and don'ts of this training process. ·  Nick and Laura reflect on their experiences and share the knowledge they wish they had possessed earlier in their careers.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

3 ratings