Cemoh Marketing Podcast
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Podcast Overview
<div>The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.<br> <br> <br> </div>
Language
🇺🇲
Publishing Since
9/27/2017
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Recent Episodes
July 22, 2026
S2 Ep20: The First 90 Days With a New Client | A Fractional CMO Playbook With Simon Dell
<div> <p>The first 90 days with a new client make or break a fractional CMO engagement. In this solo episode of The Fractional CMO Podcast, Simon Dell shares a six-part framework for onboarding a new client, building trust, and proving your value fast.</p><p>Simon covers what a client should feel in week one, why the audit comes before the action, how to build trust with the whole team, setting the right cadence, balancing early wins with long-term strategy, and what success looks like at day 90. Practical marketing and consulting advice for anyone starting a fractional CMO role, or hiring one.</p><p>We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.</p><p>🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas.</p><p>If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.</p><p>🚀 If you need help growing your business, visit <a href="http://cemoh.com">cemoh.com</a> to find an experienced marketing consultant to help you.</p></div>
July 8, 2026
S2 Ep19: Connection Over Content: Marketing That Feels Human With Alison Dean
<div> <p>In this episode of The Fractional CMO Podcast, Simon sits down with Alison Dean, fractional CMO and founder of The Peppermint Group, who has spent 20 years in marketing and brand. Alison started her career at Clemenger working with multinational brands, then founded The High Tea Party, a live event experience that brought 30,000 women through the doors every year across Australia and New Zealand before she sold it to a media company.</p><p>Simon and Alison explore why human connection is the one thing you can't automate, and why it's about to become the most valuable asset any business has. They cover what 15 years of live events taught Alison about trust and warmth, why businesses lose that warmth when they scale, how AI makes everything sound the same, her 80/20 formula for using AI without losing your voice, and the simple thing founders should do on a Monday morning to get their message right. Expect scones, capsule wardrobes, and a masterclass in making customers feel seen rather than sold to.</p><p>Alison's website: <a href="http://thepeppermintgroup.com.au">thepeppermintgroup.com.au</a><br>Connect with Alison on LinkedIn: <a href="https://www.linkedin.com/in/alisonldean/">https://www.linkedin.com/in/alisonldean/</a></p><p>We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.</p><p>🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.</p><p>🚀 If you need help growing your business, visit <a href="http://cemoh.com">cemoh.com</a> to find an experienced marketing consultant to help you.</p></div>
July 6, 2026
S2 Ep18: Strategy Before Spend: Building Marketing That Actually Works with Kirsty Dagnall
<div> <p>In this episode of The Fractional CMO Podcast, Simon is joined by Kirsty Dagnall, founder of Beyond the Brief, a Sydney-based challenger agency offering fractional CMO services and big agency quality without the big agency budgets. Originally from Wales and with 15 years in Australia, Kirsty's background spans global tech marketing, agency work, finance, strategy and content.</p><p>Simon and Kirsty unpack why so many businesses jump straight into execution before doing the thinking, and why "we tried marketing and it didn't work" usually means the strategy was never built in the first place. They cover Kirsty's three pillars (audience, business and industry), the danger of self-diagnosing your marketing problems, why copying your competitors is a trap, piloting campaigns before scaling, and why content without an opinion is just noise. Expect some England vs Wales football banter, a mechanic analogy that will hit home, and practical advice on taking stock of your marketing before spending another dollar.</p><p>Kirsty's LinkedIn: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFFtS3FMemd4R0NGdlRSd0p2QV9kVEdmM2tRd3xBQ3Jtc0tsbkJ2bG5tal9Vb3Z5bVd4eEVqNmFNdUstVHUxUzVFMmRxWTQtYTNWZUhpNEpJUUROVk1DZ1JwbkJ4UkNZaUdfNkpVcm1aa0ZUdngzQm11c0VLTEtqY1NOaGVFcnA5UU43NjlucjV6SUFIYURYaXFTbw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkirstydagnall%2F&v=jX78djN5SO4"> / kirstydagnall </a><br>Website: <a href="http://beyondthebrief.au">beyondthebrief.au</a></p><p>We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.</p><p>🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.</p><p>🚀 If you need help growing your business, visit <a href="http://cemoh.com">cemoh.com</a> to find an experienced marketing consultant to help you.</p></div>
160 total episodes available
Recent guests on Cemoh Marketing Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jamie Gilbert-Smith
Guest
Selina Donnelly
Guest
Maddison Ryan
Guest
Elena Gosse OAM
Guest
Chanel Clark
Guest
Stephen Tait
Guest
Taryn Williams
Guest
Annika Pol
Guest
Kristy Hunter
Guest
Sarah Leal
Guest
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Frequently asked questions
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- What is Cemoh Marketing Podcast?
<div>The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.<br> <br> <br> </div> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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