The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.
S2 Ep23: The Retail Shift: Exploring the changing landscape of Australian retail with Dean Salakas
A great product isn't enough, if nobody knows about it, you don't have a business. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with Dean Salakas, four-time business exit veteran and co-founder of Retail Community, to talk about building The Party People into one of Australia's best-known retail brands and what he'd do differently if he started again today.
Dean covers why buying customers only gets you so far and the real difference between selling products and solving a problem, why physical stores are set to remain the majority of retail sales in our lifetime even as the online giants grow, the psychology behind why shoppers still choose a person over a self-checkout, his rule for hiring passionate staff over cheap ones, and how AI and automation are reshaping retail without replacing the human connection that keeps customers coming back. Practical, hard-won advice from someone who's built and sold four businesses, for any retailer trying to stand out in a market being squeezed by Amazon, Shein and Temu.
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deansalakas/ (https://www.linkedin.com/in/deansalakas/)
We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.
🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas.
If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.
🚀 If you need help growing your business, visit cemoh.com (http://cemoh.com) to find an experienced marketing consultant to help you.
10 Aug 2026
S2 Ep22: Treat It Like a New Hire: Why This VA Business Never Lets Claude Work Unsupervised with Fiona Campbell
AI doesn't run your business, it runs on whatever rules you give it. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with Fiona Campbell, founder of the Virtual Assistant Lead Network, to unpack how she's built her entire operation around Claude, and why she treats it like a brand-new staff member rather than a shortcut.
Fiona covers how she's turned Claude into a shared knowledge base for her business, documenting brand voice, decision logs and a running backlog so the AI (and her team) stay consistent, why documentation beats clever prompting when it comes to getting AI to sound like you, the human checkpoints she insists on before anything ships or sends, and her golden rule for handling AI mistakes: treat it like a person, ask why it happened, and fix the process, not just the output. Practical, trust-but-verify advice for any business owner using AI to scale a team without losing control of it.
We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.
🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas.
If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com (mailto:podcast@cemoh.com).
🚀 If you need help growing your business, visit cemoh.com (http://cemoh.com) to find an experienced marketing consultant to help you.
#AIinBusiness (https://www.youtube.com/hashtag/aiinbusiness) #VirtualAssistant (https://www.youtube.com/hashtag/virtualassistant) #BusinessAutomation (https://www.youtube.com/hashtag/businessautomation) #AITools (https://www.youtube.com/hashtag/aitools) #SmallBusinessTips (https://www.youtube.com/hashtag/smallbusinesstips) #BusinessOperations (https://www.youtube.com/hashtag/businessoperations) #AIForBusiness (https://www.youtube.com/hashtag/aiforbusiness) #BusinessGrowth (https://www.youtube.com/hashtag/businessgrowth) #MarketingPodcast (https://www.youtube.com/hashtag/marketingpodcast) #Cemoh
(https://www.youtube.com/hashtag/cemoh)
5 Aug 2026
S2 Ep21: Garbage In, Garbage Out: Why AI Is Making Bad Marketing Worse With Danielle Coffin
AI hasn't fixed bad marketing, it's just made it faster and louder. In this episode of The Cemoh Marketing Podcast, Simon Dell sits down with fractional marketer Danielle Coffin (My Marketing Makeover) to unpack why so much AI-generated marketing falls flat, and what to do about it.
Danielle covers what actually counts as bad marketing versus vanity metrics, why AI amplifies weak foundations instead of fixing them, and her three-step fix: truly knowing your audience's pain points, building one clear message instead of a hundred scattered ones, and choosing the right channels instead of trying to be everywhere. Practical, foundations-first advice for any business owner or marketer trying to use AI well instead of being used by it.
We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.
🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas.
If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.
🚀 If you need help growing your business, visit cemoh.com (http://cemoh.com) to find an experienced marketing consultant to help you.
Who has been a guest on Cemoh Marketing Podcast
Names identified in recent episode analyses. Showing up to five guests.
Jamie Gilbert-Smith
Selina Donnelly
Maddison Ryan
Elena Gosse OAM
Chanel Clark
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
75,673
Score snapshot 15 Sept 2025
Apple Podcasts (US)
3.0 / 5
1 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 68 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
75
Social presence
91
YouTube
76
Engagement
32
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