This podcast series takes an in-depth look at the history, trends, changes and challenges of the public relations and advertising industries in California's Central Valley, as well as the illustrious careers of our guests. Industry leaders, veteran practitioners and agency owners are interviewed by Prof. Betsy Hays in the Media, Communications and Journalism Department at Fresno State.
Central Valley Stories: Advertising and Public Relations
Claim This Podcastby Prof. Betsy Hays
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13 episodes
Updated Weekly
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Podcast Overview
This podcast series takes an in-depth look at the history, trends, changes and challenges of the public relations and advertising industries in California's Central Valley, as well as the illustrious careers of our guests. Industry leaders, veteran practitioners and agency owners are interviewed by Prof. Betsy Hays in the Media, Communications and Journalism Department at Fresno State.
Language
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Publishing Since
2/15/2024
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Recent Episodes
May 10, 2024
#13 - Leslie Botos, Seasoned PR pro from transportation to energy to blood services to advocacy
<p>Decades of experience comes with decades of wisdom! Meet our final guest of the season, Leslie Botos.</p> <p>Although Botos is best known for her work with blood banking associations, the communication</p> <p>experience she has accumulated ranges from dealing with airplane crashes to corporate</p> <p>bankruptcies. (And Fun Fact: she's the genius behind the “Give a Pint, Get a Pint” blood donor</p> <p>program.) Always finding time to volunteer, Leslie is the current President of the Rotary Club of Fig Garden.</p> <p>Interview conducted on September 27, 2023. </p>
May 3, 2024
#12 - Jose Elgorriaga, Spanish-language advertising sales trailblazer
<p>Educating the Valley about the value of Spanish-language advertising for almost 30 years, Jose Elgorriaga is our next podcast guest. A true industry leader in advertising sales, Jose is currently the Regional VP and Director of Sales at Univision Northern California. He is also a giving and supportive community member who serves on multiple Boards, including Valley Children’s Hospital and the Fresno County Office of Education.</p> <p>Interview conducted on October 10, 2023. </p>
April 26, 2024
#11 - Liz Hudson, Agriculture and Water PR Pro
<p>Homegrown produce, homegrown PR! </p> <p>Liz Hudson is the 5th generation owner of Hudson Farms and Accredited PR practitioner with more than 40 years in agriculture public relations. Her AgComm roots are strong in the Central Valley as she led the strategic planning, communications and media relations at the Fresno County Farm Bureau; co-owned an agricultural-focused communications agency; and directed public affairs for the Westlands Water District.</p> <p>Interview conducted on September 28, 2023. </p> <p><br><br></p>
13 total episodes available
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Frequently asked questions
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- What is Central Valley Stories: Advertising and Public Relations?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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