About Centre For Digital Marketing & Communications
Center for digital marketing & communications (CDMC) is a Podcast about everything digital happening in the world of digital Markeitng . We bring you the best minds and news from the business of Digital and keep you updated and inspired
Book Review - The E-Myth Revisited - Why most small business don't work and what to do about it.
Welcome to the new episode of CDMC (Centre For Digital Marketing & Communications).
Abhishek Singh Rajpurohit, our founder, reviews the best-selling book- 'The E-Myth Revisited-
Why Most Small Businesses Don't Work and What to Do About It' by Michael E. Gerber.
This book explains why 80% of small businesses fail, and how to ensure yours isn't among those
by building a company that's based on systems and not on the work of a single individual.
It also sheds light on how running a business and getting technical work done are 2 different things &
shows how you can set up a company that depends much more on the systems, than on people, and basically can
be handed over to anyone with the right instructions.
An insightful read, not only for the new entrepreneurs, but also for seasoned businessmen, this book encourages you to make your
business systems dependent so you aren't relying on on any one person, including yourself.
So sit back & listen to this special podcast that helps you grow your business.
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