A podcast for executives of emerging middle-market companies seeking to improve sales and marketing ROI; A podcast about marketing, sales, and that often misunderstood area where the two intersect, for people who are looking to find levers that will drive that growth and generate more money.
Centricity
Claim This Podcastby Sean Doyle
73 episodes
Updated Inactive
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
A podcast for executives of emerging middle-market companies seeking to improve sales and marketing ROI; A podcast about marketing, sales, and that often misunderstood area where the two intersect, for people who are looking to find levers that will drive that growth and generate more money.
Language
🇺🇲
Publishing Since
2/9/2021
1 verified contact email on file for Centricity
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
November 21, 2023
Eddie Yoon | Unlocking Greater Market Share through Category Design - 073
<p class="MsoNormal" style= "margin-bottom: .0001pt; line-height: normal;"><span style= "font-size: 12pt;"><span style= "font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: black;"> In this episode of the Centricity podcast, our host, Will Riley, meets with Eddie Yoon, one of the authors of</span> <span style= "font-family: 'Times New Roman', 'serif';"><a href= "https://a.co/d/hieY7QV"><span style= "font-family: Arial, 'sans-serif'; color: rgb(17, 85, 204);">The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different</span></a></span><span style= "font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: black;">. They talk about the ultimate business strategy - category design - which uses a passion for change and the need to upend the status quo to drive innovation and growth.</span></span></p> <p class="MsoNormal" style= "margin-bottom: .0001pt; line-height: normal;"><span style= "font-size: 12pt;"><strong><span style= "font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: black;"> Category Design - The Ultimate Strategy</span></strong><span style= "font-family: 'Times New Roman', 'serif';"> <!--[endif]--></span></span></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style= "color: black; margin-bottom: 0.0001pt; line-height: normal; vertical-align: baseline; font-size: 12pt;"> <span style= "font-family: Arial, 'sans-serif'; font-size: 12pt;">Instead of competing against other businesses or trying to come out at the top of your field, category design is about competing against the status quo.</span></li> </ul> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style= "color: black; margin-bottom: 0.0001pt; line-height: normal; vertical-align: baseline; font-size: 12pt;"> <span style= "font-family: Arial, 'sans-serif'; font-size: 12pt;">Companies that subscribe to a “Be Different” mentality grow quickly, but many are too risk-averse to go in this direction.</span></li> </ul> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style= "color: black; margin-bottom: 0.0001pt; line-height: normal; vertical-align: baseline; font-size: 12pt;"> <span style= "font-family: Arial, 'sans-serif'; font-size: 12pt;">Leaders in these businesses care deeply about their products and believe in what the company produces - they’re frustrated by current societal standards and want to create change.</span></li> </ul> <p class="MsoNormal" style= "margin-bottom: .0001pt; line-height: normal;"><span style= "font-size: 12pt;"><strong><span style= "font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: black;"> Types of Category Designers</span></strong><span style= "font-family: 'Times New Roman', 'serif';"> <!--[endif]--></span></span></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style= "color: black; margin-bottom: 0.0001pt; line-height: normal; vertical-align: baseline; font-size: 12pt;"> <span style= "font-family: Arial, 'sans-serif'; font-size: 12pt;">Accidental designers are those who create something great that explodes but don’t know why and can’t replicate their success.</span></li> </ul> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style= "color: black; margin-bottom: 0.0001pt; line-height: normal; vertical-align: baseline; font-size: 12pt;"> <span style= "font-family: Arial, 'sans-serif'; font-size: 12pt;">Serial designers are innovators who consistently create successful products that they support and care about.</span></li> </ul> <p class="MsoNormal" style= "margin-bottom: .0001pt; line-height: normal;"><span style= "font-size: 12pt;"><strong><span style= "font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: black;"> Resources</span></strong></span></p> <p class="MsoNormal" style= "margin-bottom: .0001pt; line-height: normal;"><span style= "font-size: 12pt;"><span style= "font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: black;"> Reach out to Eddie via email at</span> <span style= "font-family: 'Times New Roman', 'serif';"><a href= "mailto:eddie@eddiewouldgrow.com"><span style= "font-family: Arial, 'sans-serif'; color: rgb(17, 85, 204);">eddie@eddiewouldgrow.com</span></a></span></span></p> <p class="MsoNormal" style= "margin-bottom: .0001pt; line-height: normal;"><span style= "font-size: 12pt;"><span style= "font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: black;"> Follow Eddie on Twitter</span> <span style= "font-family: 'Times New Roman', 'serif';"><a href= "https://twitter.com/eddiewouldgrow?lang=en"><span style= "font-family: Arial, 'sans-serif'; color: rgb(17, 85, 204);">@eddiewouldgrow</span></a></span></span></p> <p class="MsoNormal" style= "margin-bottom: .0001pt; line-height: normal;"><span style= "font-size: 12pt;"><span style= "font-family: 'Times New Roman', 'serif';"><a href= "https://a.co/d/hieY7QV"><span style= "font-family: Arial, 'sans-serif'; color: rgb(17, 85, 204);">The 22 Laws of Category Design</span> <span style= "font-family: Arial, 'sans-serif'; color: rgb(17, 85, 204);">by</span> <span style= "font-family: Arial, 'sans-serif'; color: rgb(17, 85, 204);">Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, Nicolas Cole</span></a></span> <span style= "font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: black;"> - pick it up on Amazon</span></span></p>
October 24, 2023
Jeremy Miner | How to Create Urgency in Your Prospects - 072
<p dir="ltr">In this episode of the Centricity podcast, our host Will Riley meets with Jeremy Miner, author of <a href= "https://www.barnesandnoble.com/w/the-new-model-of-selling-jerry-acuff/1141798950"> The New Model of Selling: Selling to an Unsellable Generation</a>. They discuss meeting new challenges as a seller</p> <p dir="ltr"><strong>It’s Time For Sellers to Adapt</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">More than ever before, consumers have access to plenty of information about all of the products people are trying to sell to them. They no longer need a salesperson to be their consultant.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">It’s good to learn about foundational elements of sales from older books, but they focus on “transactional selling,” which is less and less relevant.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Prospects are used to being sold to. When they hear “salesy” talk, they shut down - sellers need to build actual trust with prospects through tonality and asking the right questions.</p> </li> </ul> <p dir="ltr"><strong>Moving Beyond Logic</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">When a seller seems aggressive or desperate, prospects shut down. Using different tones and facial expressions, you can open them up.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Prospects are predisposed to say “no” when you start selling to them. Ask them questions like, “Are you opposed to discussing this further?” Make the ‘no’ work for you!</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Stay away from surface-level questions if you are interested in deeper answers. </p> </li> </ul> <p dir="ltr"><strong>Resources</strong></p> <p dir="ltr"><a href= "https://salestraining.clickfunnels.com/optin1645488286998">SalesRevolution.pro</a></p> <p>To dig deeper into these topics and many more, pick up a copy of <a href= "https://www.barnesandnoble.com/w/the-new-model-of-selling-jerry-acuff/1141798950">The New Model of Selling: Selling to an Unsellable Generation</a> by Jeremy Miner and Jerry Acuff on BarnesandNoble.com.</p>
October 10, 2023
Connor Jeffers | How to Build Digital Systems That Work for You - 071
<p dir="ltr">In this episode of the Centricity podcast, our host Will Riley meets with Connor Jeffers, the founder and CEO of Aptitude 8 and hapily. They dig deep into digital systems and get specific about finding a tech stack that finds a balance between sophistication and efficiency.</p> <p dir="ltr"><strong>Choosing a Solution</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Consultative sellers have to understand the pain and needs of the companies they’re working with, because buyers may not exactly know the terminology for what they actually want.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">A8 helps customers create what they want to build, and then they build it. On the other hand, hapily offers standard functionality and if you have needs beyond that, you will need to seek them elsewhere.</p> </li> </ul> <p dir="ltr"><strong>Independent Software Vendor vs Systems Integrator</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Aptitude 8, for all intents and purposes, an integrator. While they can create a setup entirely through HubSpot, but they do end up integrating, especially for larger companies.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Security-wise, they have access to a lot of data. They have systems in place to ensure that data is safe.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">When working with big organizations, there is a responsibility to ensure that the new systems work better than the original. There is a lot of risk involved for the organization.</p> </li> </ul> <p dir="ltr"><strong>Takeaways About Sales/Marketing</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Learn about relational databases, software models, etc. to ramp up your understanding of what you’re selling in general.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Get educated on APIs. You don’t necessarily need to be a coder to have a basic grasp on what an API is!</p> </li> </ul> <p dir="ltr"><strong>Resources</strong></p> <p dir="ltr">Connect with <a href= "https://www.linkedin.com/in/connor-jeffers">Connor Jeffers on LinkedIn</a></p> <p dir="ltr"><a href="https://aptitude8.com/">Aptitude8.com</a></p>
73 total episodes available
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Frequently asked questions
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- What is Centricity?
- How often does this podcast release new episodes?
This podcast updates inactive.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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