Welcome to “CEO + Clinician”, the podcast for pelvic health professionals who want to confidently treat pregnant and postpartum clients while building a practice that actually grows with them.
Hosted by Dr. Brenda Heinecke, pelvic floor physical therapist, entrepreneur, and founder of the Revitalize Birth Academy, this show is your go-to resource for combining clinical mastery with smart business strategy.
In biweekly episodes, you'll hear a mix of clinical insights, birth prep strategies, real case breakdowns, marketing advice and practical business tips designed to help you attract more pregnant and postpartum clients, strengthen referral relationships, and build a scalable birth wellness program.
Whether you're just starting out or ready to scale, this podcast will help you grow your reputation as the go-to expert in your community and show up as both the clinician and the CEO of your practice.
We’re starting with a deep focus on pregnancy and postpartum care—but stay tuned for future episodes expanding into broader pelvic health topics and private practice growth.
The Future of Women’s Healthcare Is Connected & What I've Been Doing Behind the Scenes
Summary:
In this different episode of the podcast, Dr. Brenda takes you behind the scenes of what she’s been building and why she believes women’s healthcare is ready for a new model.
Fresh off PelviCon 2026, she shares the trends, conversations, and ideas that stood out to her, including the growing shift toward a systems-based approach to pelvic and women’s health. Rather than treating each symptom in isolation, more practitioners are recognizing the interconnected role of the nervous system, sleep, gut health, nutrition, hormones, and the musculoskeletal system.
Dr. Brenda also shares the story behind the research study that started six years ago, what she learned from working with hundreds of pregnant and postpartum women, and how those experiences exposed a much bigger problem: women are often left to connect the dots between their symptoms and coordinate their own care.
That realization ultimately led to the development of Connected Women’s Health, a new category and model of care designed to identify which body systems are at the core of a woman’s symptoms, determine where to start, and put the right solutions in the right order.
She also gives a behind-the-scenes look at the Core 6 Assessment, the three-phase framework being developed to guide care, the upcoming publication of her research, and the major evolution happening within the RevitaWell supplement line.
This episode is a glimpse into what’s next, not just for her clinic, but for the future of women’s healthcare.
Summary:
00:00 — A Different Kind of Episode
02:00 — Six Years Ago: Where It All Started
05:15 — What Hundreds of Women Taught Me About Healthcare
08:45 — Why Women Shouldn’t Have to Connect the Dots
11:30 — Building a New Model of Women’s Healthcare
14:15 — What PelviCon 2026 Reinforced
17:00 — Introducing the Core 6
19:45 — The Power of Treating Things in the Right Order
21:45 — Where Women’s Healthcare Is Headed
23:30 — Six Years in the Making: The Research Is Coming
25:15 — What’s Next
Resources:
Register for the Masterclass: https://www.revitalizebirthacademy.com/masterclass (https://www.revitalizebirthacademy.com/masterclass)
FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness (https://www.revitalizebirthacademy.com/resources/)
FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health (https://www.revitalizebirthacademy.com/resources/)
Revitalize Birth Academy (https://www.revitalizebirthacademy.com/)
Submit Your Question For Future Episodes:
Have a question you'd like answered on a future episode? Submit it here (https://docs.google.com/forms/d/e/1FAIpQLSdgQsKRsp105W2B50SZYtinPQ5LKP8kkeNCY9IAifMTtH1b6A/viewform?usp=header)
Want to Go Deeper:
Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy (https://www.revitalizebirthacademy.com/)
Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. (https://revita-well.com/wholesale)
Stay Connected:
Website (https://drbrendaheinecke.com/)
Instagram (https://www.instagram.com/dr.brenda.heinecke/)
Leave a review on Apple Podcasts (https://podcasts.apple.com/us/podcast/ceo-clinician-podcast/id1827096634)
1 Sept 2026
Why One Weekend Course Isn’t Enough - 30
Summary:
In this episode, Dr. Brenda Heineke explains why weekend continuing education courses often aren’t enough to create lasting clinical confidence. She breaks down the difference between simply learning information and actually implementing it in practice, and why having a framework for clinical reasoning is essential for making good decisions with pregnant and postpartum clients. Using examples from pregnancy care, she shows how prioritization, patient context, and the ability to connect the dots lead to better outcomes, stronger patient buy-in, and a more scalable business. She also shares how the Birth Academy is designed to help clinicians build and implement a birth prep program, not just collect more techniques.
Chapters
1:05 — Why continuing education alone is not enough
2:31 — Building implementation into practice
4:30 — Why clinical reasoning matters
6:26 — Using frameworks to guide decision-making
8:11 — Pregnancy care example: pubic symphysis pain at 20 vs. 36 weeks
10:35 — From treatment skills to full programs
11:29 — Whole-patient care and business growth
12:56 — Looking beyond one technique
14:18 — Connecting the dots to prioritize care
15:42 — Birth Academy update and final cohort announcement
17:06 — Closing remarks and call to action
Resources:
Register for the Masterclass: https://www.revitalizebirthacademy.com/masterclass (https://www.revitalizebirthacademy.com/masterclass)
FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness (https://www.revitalizebirthacademy.com/resources/)
FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health (https://www.revitalizebirthacademy.com/resources/)
Revitalize Birth Academy (https://www.revitalizebirthacademy.com/)
Submit Your Question For Future Episodes:
Have a question you'd like answered on a future episode? Submit it here (https://docs.google.com/forms/d/e/1FAIpQLSdgQsKRsp105W2B50SZYtinPQ5LKP8kkeNCY9IAifMTtH1b6A/viewform?usp=header)
Want to Go Deeper:
Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy (https://www.revitalizebirthacademy.com/)
Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. (https://revita-well.com/wholesale)
Stay Connected:
Website (https://drbrendaheinecke.com/)
Instagram (https://www.instagram.com/dr.brenda.heinecke/)
Leave a review on Apple Podcasts (https://podcasts.apple.com/us/podcast/ceo-clinician-podcast/id1827096634)
18 Aug 2026
What Makes a Birth Prep Program Actually Premium - 29
Summary:
What actually makes a physical therapy program premium? Spoiler alert: it’s not simply charging more. In this episode, Dr. Brenda Heinecke breaks down what truly creates a premium experience and why clinicians need to think beyond price, branding, and clinical expertise. She shares three key strategies for building a premium program: intentionally designing the client experience, solving the bigger problem your clients actually care about, and creating a clear roadmap that guides them from where they are to where they want to be. You’ll learn how to create more intentional touchpoints, uncover your clients’ deeper goals and desires, and structure your programs so clients feel confident, cared for, and clear on their path forward.
Chapters:
Podcast Chapters
00:00 — What Actually Makes a Program Premium?
01:45 — Premium Is About the Experience
03:55 — Map the Entire Client Experience
05:36 — Why You Need a Program, Not Just Visits
07:55 — Creating a Cohesive Onboarding Experience
10:18 — The Touchpoints That Make a Program Premium
12:36 — Branding vs. the Actual Client Experience
15:01 — Premium Programs Solve Bigger Problems
17:21 — Stop Assuming You Know What Your Client Wants
19:42 — Ask Better Questions to Find the Real Problem
21:22 — Create a Clear Roadmap
22:09 — The Right Solutions in the Right Order
24:33 — Your Premium Program Starts With Intention
Resources:
Register for the Masterclass: https://www.revitalizebirthacademy.com/masterclass (https://www.revitalizebirthacademy.com/masterclass)
FREE DOWNLOAD: 5-Step Clinical Framework for Birth Wellness (https://www.revitalizebirthacademy.com/resources/)
FREE DOWNLOAD: 6 Ways To Generate Consistent Leads For Pelvic Health (https://www.revitalizebirthacademy.com/resources/)
Revitalize Birth Academy (https://www.revitalizebirthacademy.com/)
Submit Your Question For Future Episodes:
Have a question you'd like answered on a future episode? Submit it here (https://docs.google.com/forms/d/e/1FAIpQLSdgQsKRsp105W2B50SZYtinPQ5LKP8kkeNCY9IAifMTtH1b6A/viewform?usp=header)
Want to Go Deeper:
Ready to grow your clinic with a proven birth prep framework? Join the Revitalize Birth Academy (https://www.revitalizebirthacademy.com/)
Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with RevitaWell Wholesale. (https://revita-well.com/wholesale)
Stay Connected:
Website (https://drbrendaheinecke.com/)
Instagram (https://www.instagram.com/dr.brenda.heinecke/)
Leave a review on Apple Podcasts (https://podcasts.apple.com/us/podcast/ceo-clinician-podcast/id1827096634)
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Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
5 ratings
Spotify
5.0 / 5
1 ratings
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