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CEO + Clinician Podcast

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by Dr. Brenda Heinecke

5.0(5 reviews)

28 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Welcome to “CEO + Clinician”, the podcast for pelvic health professionals who want to confidently treat pregnant and postpartum clients while building a practice that actually grows with them. Hosted by Dr. Brenda Heinecke, pelvic floor physical therapist, entrepreneur, and founder of the Revitalize Birth Academy, this show is your go-to resource for combining clinical mastery with smart business strategy. In biweekly episodes, you'll hear a mix of clinical insights, birth prep strategies, real case breakdowns, marketing advice and practical business tips designed to help you attract more pregnant and postpartum clients, strengthen referral relationships, and build a scalable birth wellness program. Whether you're just starting out or ready to scale, this podcast will help you grow your reputation as the go-to expert in your community and show up as both the clinician and the CEO of your practice. We’re starting with a deep focus on pregnancy and postpartum care—but stay tuned for future episodes expanding into broader pelvic health topics and private practice growth.

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Publishing Since

7/16/2025

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Recent Episodes

July 21, 2026

The Biggest Mistakes Therapists Make in Early Postpartum Care - 27

Summary:The first six weeks postpartum are often treated as a waiting period but what if that's one of the biggest mistakes we're making?In this episode, Dr. Brenda Heinecke shares the seven most common mistakes she sees in early postpartum rehabilitation and explains why waiting until six weeks to begin care can leave major opportunities for healing on the table. She challenges clinicians to think beyond the pelvic floor and adopt a whole-person approach that addresses the nervous system, sleep, nutrition, tissue healing, and individualized recovery plans.You'll learn practical ways to support healing earlier, create more meaningful postpartum evaluations, and help women recover more completely.If you're passionate about raising the standard of postpartum care, this episode will give you actionable strategies you can begin implementing with your very next patient.Episode Chapters00:00 Why Waiting Until 6 Weeks Postpartum Is a Mistake00:54 The Biggest Gaps in Early Postpartum Care02:40 Mistake #1: Waiting Too Long to Start Physical Therapy05:40 Mistake #2: Focusing Only on the Pelvic Floor10:20 Mistake #3: Ignoring the Nervous System16:10 Mistake #4: Why Sleep Is a Critical Part of Recovery22:15 Mistake #5: Overlooking Nutrition & Healing27:00 Supporting Recovery with the Right Supplements29:10 Mistake #6: Missing Opportunities for Early Tissue Healing34:00 Mistake #7: Giving Generic Advice Instead of a Personalized Recovery Plan38:30 How to Better Support Postpartum Clients39:45 CEO Challenge of the Week41:15 Final Thoughts & ResourcesResources:<ul><li><a href="https://podcast.show/3954677/episode/149506890/" style="color:rgb(17,85,204);">Episode 10: Supporting Moms in the First Few Weeks</a></li><li>FREE DOWNLOAD: <a href="https://www.revitalizebirthacademy.com/resources/" style="color:rgb(17,85,204);">5-Step Clinical Framework for Birth Wellness</a></li><li>FREE DOWNLOAD: <a href="https://www.revitalizebirthacademy.com/resources/" style="color:rgb(17,85,204);">6 Ways To Generate Consistent Leads For Pelvic Health</a></li><li><a href="https://www.revitalizebirthacademy.com/" style="color:rgb(17,85,204);">Revitalize Birth Academy</a></li></ul>Submit Your Question For Future Episodes:Have a question you'd like answered on a future episode? Submit it <a href="https://docs.google.com/forms/d/e/1FAIpQLSdgQsKRsp105W2B50SZYtinPQ5LKP8kkeNCY9IAifMTtH1b6A/viewform?usp=header" style="color:rgb(17,85,204);">here</a>Want to Go Deeper:<ul><li>Ready to grow your clinic with a proven birth prep framework? Join the <a href="https://www.revitalizebirthacademy.com/" style="color:rgb(17,85,204);">Revitalize Birth Academy</a></li><li>Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with <a href="https://revita-well.com/wholesale" style="color:rgb(17,85,204);">RevitaWell Wholesale.</a></li></ul>Stay Connected: <a href="https://drbrendaheinecke.com/" style="color:rgb(17,85,204);">Website</a> <a href="https://www.instagram.com/dr.brenda.heinecke/" style="color:rgb(17,85,204);">Instagram</a><a href="https://podcasts.apple.com/us/podcast/ceo-clinician-podcast/id1827096634" style="color:rgb(17,85,204);">Leave a review on Apple Podcasts</a>

July 7, 2026

5 Ways To Make A Premium Birth Prep Program - 26

Summary:In this episode of the CEO & Clinician Podcast, Dr. Brenda breaks down the five essential components of creating a premium birth prep program that clients are excited to invest in. If you're still selling birth prep session-by-session, this episode will challenge you to think bigger about the value you provide and how to position your services as a true signature solution.Brenda shares why premium programs aren't simply about charging higher prices, they're about solving bigger problems, delivering outcomes clients truly care about, and creating a structured experience that supports women throughout pregnancy, birth, and postpartum recovery.You'll learn how to:<ul><li>Move beyond education alone and provide interventions clients can't get elsewhere</li><li>Identify and communicate specific outcomes that resonate with expectant mothers</li><li>Build a clear clinical framework that guides clients through their journey</li><li>Anticipate common barriers and challenges before they arise</li><li>Package your services into a cohesive program rather than selling isolated sessions</li></ul>Whether you're looking to launch a birth prep program or elevate an existing offer, this episode will give you practical strategies to create a premium experience that delivers greater value, better outcomes, and increased revenue for your practice.Episode Chapters:1:00 — Why premium programs matter2:00 — Component 1: Solve bigger problems4:00 — Component 2: Get specific8:26 — Component 3: Build a clear framework12:46 — Why the framework matters13:17 — Component 4: Anticipate barriers16:10 — Example: postpartum home visits18:36 — Component 5: Package it like a present20:52 — What makes it truly premium21:49 — Closing and call to actionResources:<ul><li>FREE DOWNLOAD: <a href="https://www.revitalizebirthacademy.com/resources/" style="color:rgb(17,85,204);">5-Step Clinical Framework for Birth Wellness</a></li><li>FREE DOWNLOAD: <a href="https://www.revitalizebirthacademy.com/resources/" style="color:rgb(17,85,204);">6 Ways To Generate Consistent Leads For Pelvic Health</a></li><li><a href="https://www.revitalizebirthacademy.com/" style="color:rgb(17,85,204);">Revitalize Birth Academy</a></li></ul>Submit Your Question For Future Episodes:Have a question you'd like answered on a future episode? Submit it <a href="https://docs.google.com/forms/d/e/1FAIpQLSdgQsKRsp105W2B50SZYtinPQ5LKP8kkeNCY9IAifMTtH1b6A/viewform?usp=header" style="color:rgb(17,85,204);">here</a>Want to Go Deeper:<ul><li>Ready to grow your clinic with a proven birth prep framework? Join the <a href="https://www.revitalizebirthacademy.com/" style="color:rgb(17,85,204);">Revitalize Birth Academy</a></li><li>Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with <a href="https://revita-well.com/wholesale" style="color:rgb(17,85,204);">RevitaWell Wholesale.</a></li></ul>Stay Connected: <a href="https://drbrendaheinecke.com/" style="color:rgb(17,85,204);">Website</a> <a href="https://www.instagram.com/dr.brenda.heinecke/" style="color:rgb(17,85,204);">Instagram</a><a href="https://podcasts.apple.com/us/podcast/ceo-clinician-podcast/id1827096634" style="color:rgb(17,85,204);">Leave a review on Apple Podcasts</a>

June 23, 2026

Why Pregnant Patients Aren’t Choosing Your Clinic - 25

SummaryIn this episode, Dr. Brenda Heineke breaks down the three most common marketing mistakes pelvic floor therapists make when trying to attract pregnant clients and birth prep patients. She explains why marketing needs to focus on the outcome the client actually wants, why a proactive pregnancy approach converts better than symptom-based messaging, and why defining a clear ideal client avatar is essential for stronger messaging and better results. Listeners also get practical homework for turning client goals into compelling marketing hooks that resonate more deeply.Episode Chapters00:00 — The real reason you’re not getting more pregnant clients01:16 — Why your messaging must connect the dots for clients03:37 — Why technical details don’t convert clients05:29 — Mistaking education for the actual desired outcome08:19 — Shifting from problem-solving to outcome preparation09:47 — Why your marketing mindset must change too15:00 — Matching your message to client values and goals18:48 — Turn goals into messaging hooksResources:<ul><li>FREE DOWNLOAD: <a href="https://www.revitalizebirthacademy.com/resources/" style="color:rgb(17,85,204);">5-Step Clinical Framework for Birth Wellness</a></li><li>FREE DOWNLOAD: <a href="https://www.revitalizebirthacademy.com/resources/" style="color:rgb(17,85,204);">6 Ways To Generate Consistent Leads For Pelvic Health</a></li><li><a href="https://www.revitalizebirthacademy.com/" style="color:rgb(17,85,204);">Revitalize Birth Academy</a></li></ul>Submit Your Question For Future Episodes:Have a question you'd like answered on a future episode? Submit it <a href="https://docs.google.com/forms/d/e/1FAIpQLSdgQsKRsp105W2B50SZYtinPQ5LKP8kkeNCY9IAifMTtH1b6A/viewform?usp=header" style="color:rgb(17,85,204);">here</a>Want to Go Deeper:<ul><li>Ready to grow your clinic with a proven birth prep framework? Join the <a href="https://www.revitalizebirthacademy.com/" style="color:rgb(17,85,204);">Revitalize Birth Academy</a></li><li>Want to add high-quality supplements to your practice without becoming a nutritionist? Partner with <a href="https://revita-well.com/wholesale" style="color:rgb(17,85,204);">RevitaWell Wholesale.</a></li></ul>Stay Connected: <a href="https://drbrendaheinecke.com/" style="color:rgb(17,85,204);">Website</a> <a href="https://www.instagram.com/dr.brenda.heinecke/" style="color:rgb(17,85,204);">Instagram</a><a href="https://podcasts.apple.com/us/podcast/ceo-clinician-podcast/id1827096634" style="color:rgb(17,85,204);">Leave a review on Apple Podcasts</a>

28 total episodes available

Deep-dive analytics for CEO + Clinician Podcast

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is CEO + Clinician Podcast?: Welcome to “CEO + Clinician”, the podcast for pelvic health professionals who want to confidently treat pregnant and postpartum clients while building a practice that actually grows with them.

Hosted by Dr. Brenda Heinecke, pelvic floor physical therapist, entrepreneur, and founder of the Revitalize Birth Academy, this show is your go-to resource for combining clinical mastery with smart business strategy.

In biweekly episodes, you'll hear a mix of clinical insights, birth prep strategies, real case breakdowns, marketing advice and practical business tips designed to help you attract more pregnant and postpartum clients, strengthen referral relationships, and build a scalable birth wellness program.

Whether you're just starting out or ready to scale, this podcast will help you grow your reputation as the go-to expert in your community and show up as both the clinician and the CEO of your practice.

We’re starting with a deep focus on pregnancy and postpartum care—but stay tuned for future episodes expanding into broader pelvic health topics and private practice growth.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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