My name is Sasha Schriber, and I’m the CEO of Nanos.ai, a machine learning company that simplifies digital marketing & advertising for businesses of all sizes on a global scale.
CEO of Nanos AI
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13 episodes
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Podcast Overview
My name is Sasha Schriber, and I’m the CEO of Nanos.ai, a machine learning company that simplifies digital marketing & advertising for businesses of all sizes on a global scale.
Language
🇺🇲
Publishing Since
6/16/2020
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Recent Episodes
October 7, 2020
Q&A Paid vs Social - Which One Is Better For Your Business
<p><strong>The other day, as a guest on a podcast, I received an unexpected question: is social media dead as a customer acquisition channel for business?</strong></p> <p><strong>It got me thinking about how important this question is today with everything moving online since Covid.</strong></p> <p><strong>Since Covid, life and the way we conduct business is forever changed. Online is our way of moving forward. If your company is not online, it doesn't exist.</strong></p> <p><strong>So, let’s talk about Digital marketing as a whole. We can divide digital marketing into two large segments:</strong></p> <p><strong>- Paid media, i.e. advertisement budget you spend on Google, Facebook and any other type of paid marketing services, and</strong></p> <p><strong>- Social media, i.e. Facebook Page, Instagram, TikTok and other platforms.</strong></p> <p><strong>Anyone interested in your company will first go to your website, and then they will check your company's social media channels. The content and followers you have will likely influence the decision of a prospective client and whether they will purchase your product or service.</strong></p> <p><strong>Every piece of content you upload onto social media, and every follower you have - look at them as assets you are placing in your company’s bank account.</strong></p> <p><strong>When you invest in your assets with care and attention, you are more likely to succeed. Topping social media assets consistently makes a strong, healthy account, which in turn builds a strong and healthy business.</strong></p> <p><strong>If you have any questions on how Nanos can help you plan your marketing success or any comments, write me an email at ask.sasha@nanos.ai</strong></p>
September 23, 2020
Q&A Big Marketing Budgets - Tips to Grow Brand Awareness
<p><strong>Large companies experience the same hurdles as their smaller counterparts when trying to gain recognition for a new product offering or technology. Your large company has to unlock the same magic as any other company through educational and entertainment value content targeted for a generic audience in order to receive engagement with what you do, offer, or what you stand for.</strong></p> <p><strong>You need to catch the attention of already saturated eyeballs with what I call </strong><strong>edutainment</strong><strong> - authentic and amusing content you produce and deliver in a visually appealing way.</strong></p> <p><strong>How, you ask? Through personal branding.</strong></p> <p><strong>I can’t say this enough; people like people. Select a person who represents your company’s values, principles, and goals. They should be direct, speak in a simple friendly tone, and communicate about your company while making people think, laugh, or become passionate about your offering.</strong></p> <p><strong>If you have any questions on how Nanos can help you plan your marketing success or any comments, write me an email at ask.sasha@nanos.ai</strong></p>
July 3, 2020
Why I Always Leave Tips at Restaurants
<p>Tips are usually divided between waiters so everyone gets a fair share. A big portion of it also goes to the cooks, kitchen helpers, busboys, runners and so on. So if you’re irritated with one person's service and you refuse to tip because of it, remember, that it will impact the mood of the whole team by the end of the day. This is why I rarely complain at restaurants and always try to leave generous tips.</p>
13 total episodes available
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