Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
CEO Series
Claim This Podcastby The Greenbook Podcast Network
35 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Language
🇺🇲
Publishing Since
5/19/2025
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Recent Episodes
July 30, 2026
Staying Relevant in the Age of AI with Aksel Bedikyan
<p>What makes a business, brand, or insights professional truly relevant in the age of AI? Aksel Bedikyan, founder of OhGee Insights, joins Lenny Murphy to explore how technology is reshaping research, brand relationships, and entrepreneurship. Drawing on a career spanning aerospace engineering, analytics, media, and consulting, Aksel explains why AI should strengthen human expertise rather than replace it. They discuss the growing importance of meaning-making, the tension between personalization and privacy, and the value of combining AI-moderated research with human interviews. Aksel also shares practical advice for entrepreneurs.</p><p>Key Discussion Points</p><ul><li>How an engineering mindset shaped Aksel’s approach to research, analytics, and business problem-solving.</li><li>Why relevance—not process—is becoming the defining source of value for brands and insights professionals.</li><li>How AI can increase efficiency while giving researchers more time for interpretation, strategy, and meaning-making.</li><li>The balance between personalized brand experiences, consumer convenience, privacy, and the risk of becoming intrusive.</li><li>Why AI-moderated interviews and human-led qualitative research work best as complementary approaches.</li><li>Aksel’s lessons for entrepreneurs on experimentation, generosity, relationships, and professional community.</li></ul><br/><p>Resources and Links</p><ul><li><a href="https://www.ohgeeinsights.com/" rel="noopener noreferrer" target="_blank">OhGee Insights</a></li></ul><br/><p> You can reach out to <strong>Aksel Bedikyan</strong> on <a href="https://www.linkedin.com/in/aksel-bedikyan-6410112/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p>Many thanks to <strong>Aksel Bedikyan</strong> for being our guest.</p>
July 16, 2026
The Survey Is Being Replaced and Kristi Zuhlke Is Leading the Charge
<p>Kristi Zuhlke went from insights leader at Procter & Gamble to founding Knowledge Hound, the industry's first search-driven survey analytics platform, and is now one of the most practical voices on AI in market research.</p><p>In this episode, she joins Lenny Murphy to discuss why theorizing about AI is a waste of time, why companies can't afford to wait for the hype to settle, and what's got her obsessed: using large language models to simulate human decision-making and potentially replace traditional quantitative research entirely.</p>
July 2, 2026
How Patrick Comer Built the Pipes That Power Global Research
<p>Patrick Comer, CEO of Cint, has spent over 20 years building the backbone of market research — from founding Lucid to running one of the industry's most critical pieces of infrastructure.</p><p>In this episode, he joins Lenny Murphy to discuss why direct human engagement is more valuable than ever, how Cint's 100 million global identity spine is redefining research quality, and why AI-moderated interviews are driving a surge in demand that may eventually outpace the capacity of every human respondent on the planet.</p>
35 total episodes available
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Frequently asked questions
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- What is CEO Series?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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