CEO Tradecraft is a podcast about the work behind the title. What it really means to lead a company when the stakes are high and the answers aren’t obvious. Each episode, your host, Jason Radisson, talks with CEOs and senior operators about how they make decisions under pressure, scale teams, and navigate power, performance, and politics. You’ll hear real stories, not the official narrative. The wins, losses, pivots, and all the messy parts in between. The plays that really matter in business, as in life, they rarely get talked about, or passed down. That's what this show is for.
CEO Tradecraft
Claim This Podcastby Jason Radisson
5.0(2 reviews)
6 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social0
YouTube0
Engagement32
Podcast Overview
CEO Tradecraft is a podcast about the work behind the title. What it really means to lead a company when the stakes are high and the answers aren’t obvious. Each episode, your host, Jason Radisson, talks with CEOs and senior operators about how they make decisions under pressure, scale teams, and navigate power, performance, and politics. You’ll hear real stories, not the official narrative. The wins, losses, pivots, and all the messy parts in between. The plays that really matter in business, as in life, they rarely get talked about, or passed down. That's what this show is for.
Language
🇺🇲
Publishing Since
5/8/2025
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44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social0
YouTube0
Engagement32
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Recent Episodes
December 17, 2025
Why Boards Mis-Hire CMOs | Mike Linton, 5x CMO (eBay, Best Buy, Farmers Insurance)
<p>Mike Linton has been CMO of eBay, Best Buy, and Farmers Insurance. He's run billion-dollar marketing budgets and minted more CMOs than an academy company. In this episode, we dig into why CMO hires go wrong, and why the root cause is usually that boards don't understand their customer well enough to articulate customer strategy, and then hire to it.</p><p>When you can't define customer strategy, you can't define outcomes. When you can't define outcomes, you default to hiring a channel specialist: "I need a Facebook person" or "I need an email marketer who can run agencies." That's how mis-hires happen.</p><p>We cover:</p><ul><li>Why boards default to hiring channel specialists instead of hiring for outcomes</li><li>CMOs are like football players, they're not interchangeable</li><li>The Cosmopolitan Problem: what happens when you optimize channels instead of customer experience</li><li>The UVA research showing 50% of CMO roles are misaligned from day one</li><li>Decision rights: the levers you must control or don't take the job</li><li>Why personal preferences in the C-suite are a terrible proxy for what customers want</li><li>Scale mindset: the difference between managing $10M and $500M</li><li>How Best Buy bet big on Geek Squad when it was just 11 people</li><li>A/B testing billboards at Uber/99 Brazil, and why it worked</li><li>Building an audience: lessons from CMO Confidential's path to 100K YouTube subscribers</li></ul><p>Mike is the host of CMO Confidential, one of the best podcasts for marketing leaders and the executives who work with them.</p><p><br /></p><p><strong>Chapters:</strong></p><p>00:00 Intro</p><p>00:50 The Decentralized Media Landscape</p><p>03:00 Anyone Can Create, But Who Can Aggregate an Audience?</p><p>06:01 The Cocktail Analogy: What You Can't Measure Still Matters</p><p>07:17 The Cosmopolitan Problem: CAC Obsession Kills the Drink</p><p>08:35 A/B Testing Billboards at Uber/99 Brazil09:35 Just Because I Don't Like It Doesn't Mean It Works</p><p>10:44 Being CMO Is Like Managing a Baseball Team</p><p>11:44 Scale Mindset: 100 Loans vs. 20,000 Loans</p><p>15:14 Best Buy's Big Bet on Geek Squad</p><p>17:56 Why Boards Mis-Hire: They Default to Channel Specialists</p><p>19:12 50% of CMO Roles Are Misaligned (UVA Research)</p><p>19:54 Decision Rights: The Levers You Must Control</p><p>21:16 Why You Shouldn't Show Creative to Your Board</p><p>21:56 How Boards Set CMOs Up to Fail</p><p>23:38 The Board Member Who Derails the Search</p><p>24:12 Does Every CEO Need to Be a Creator?</p><p>25:47 Building CMO Confidential to 100K Subscribers</p><p>28:39 Parting Advice: Know Customer Strategy Before You Hire</p><p>30:30 Outro</p><p><br /></p><p><strong>Links:</strong></p><ul><li>Mike's show, CMO Confidential: <a href="https://www.cmoconfidential.co/" rel="ugc noopener noreferrer" target="_blank">https://www.cmoconfidential.co/</a></li><li>Mike Linton on LinkedIn: <a href="https://www.linkedin.com/in/milinton/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/milinton/</a></li></ul><p><strong>Keywords/Tags:</strong></p><p>CMO, Chief Marketing Officer, CMO hiring, mis-hired, customer strategy, marketing leadership, executive hiring, channel specialist, decision rights, marketing ROI, CAC, customer acquisition cost, marketing measurement, brand building, scale, Best Buy, eBay, Farmers Insurance, Geek Squad, Uber, 99, rideshare, B2B marketing, marketing strategy, board governance, CEO, CMO Confidential, Mike Linton, Jason Radisson, CEO Tradecraft</p>
October 29, 2025
Dr. Ken Holmen — Making Rural Life Healthier | Clinician‑Led Health Systems, AI & Cost Curves
<p>Ken Holmen leads a $2B health system with 12,000 employees across rural Minnesota. After 30 years as an anesthesiologist, he's now managing 70% government revenue growing at 2-3% while costs climb 5-7% annually. That 4-5% gap compounds every year.</p><p>This conversation covers the shift from clinician to CEO, why technology hasn't bent the cost curve despite massive investment, what AI is actually doing in imaging and diagnostics, and how Minnesota's collaborative health culture produces different outcomes. We also get into rural workforce strategies, group purchasing leverage, and the structural math every health system CEO is navigating.</p><p><strong>If you're leading through structural headwinds, managing stakeholders with opposing interests, or building long-term infrastructure in short-term policy cycles—this one's for you.</strong></p><p><strong>Key Takeaways:</strong>• Why clinician CEOs have an edge (and why it doesn't guarantee success)• The high-tech vs. high-touch paradox: Epic delivered features, not savings• AI in production: DAX Copilot smart rooms, imaging inference, diagnostic algorithms• The "Cadillac problem": patients demanding care that isn't best practice• US vs. nationalized systems: different cost buckets, different outcomes• Minnesota's secret: collaboration + public health investment</p><p><br></p><p><strong>Chapters:</strong>00:00 Intro & rural roots01:05 Small-town hurdles & "bumper bowling" mentors03:23 Path to CentraCare: becoming CEO05:00 Do clinician-CEOs have an edge?07:42 Leading the "parts & the whole" of an integrated system09:34 Scale vs. personal care; today's healthcare headwinds10:50 Rural labor & demographics: the double whammy12:41 Building the pipeline: colleges, training, staying local13:35 Beyond the hospital: community health & rural economy14:58 North Star: "Making rural life healthier"15:59 Minnesota outcomes, collaboration & "Minnesota nice"17:48 Fighting complacency: change management & urgency18:33 Has tech delivered? EHRs, vaccines, robotics19:15 High-tech vs. high-touch—and why costs haven't fallen20:37 AI examples: imaging, labs & EHR inference21:25 Smart rooms & DAX co-pilots in clinic22:08 Consumer demand vs. best practice (the "Cadillac" problem)25:16 Comparing systems: U.S. vs. nationalized care26:37 Panda Health & CAPTIS: buying tech and "stuff" better27:30 5-10 year outlook: workforce first29:52 How the CEO role changed: ambiguity & discernment31:05 Career advice for future clinicians & administrators32:23 Wrap-up & takeaways</p><p><br></p><p><strong>Guest:</strong>Dr. Kenneth Holmen — President & CEO, CentraCareLinkedIn: https://www.linkedin.com/in/ken-holmen-26149a10/</p><p><br></p><p><strong>About CEO Tradecraft:</strong>Real operator stories. No coaching, no hype, no media-trained narratives. Jason Radisson (founder-CEO of Movo, operator behind five unicorns across three continents) talks with CEOs and senior leaders about decisions under pressure, scaling teams, and navigating power, performance, and politics. The plays that actually matter—the ones that rarely get talked about or passed down.</p><p><br></p><p><strong>Subscribe & Follow:</strong>• YouTube: https://www.youtube.com/@ceotradecraft• Apple Podcasts: https://podcasts.apple.com/us/podcast/ceo-tradecraft/id1813247648• Spotify: https://open.spotify.com/show/0FYJ70l99fRrw9S1oWWRzf</p><p><br></p><p>#HealthcareLeadership #CEOTradecraft #HealthSystems #RuralHealth #HealthTech</p><p><br></p>
June 2, 2025
Eileen Moore Johnson’s Playbook for PE-Backed Hospitality and Winning on the Las Vegas Strip
Eileen Moore Johnson reveals her playbook for private equity-backed hospitality and winning on the Las Vegas Strip, discussing data-driven strategies and revenue optimization in this interview.
6 total episodes available
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Eileen Moore Johnson
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Mary Brainerd
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- What is CEO Tradecraft?
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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