
CFO Squared - Chats about Financial & Financing Optimization
Claim This Podcastby Karl Baker
Podcast Overview
<p><span style="font-weight:400;">Baker CFO Advisory | CFO Squared is a podcast for business owners who want clarity, structure, and confidence in their finances.</span></p> <p><span style="font-weight:400;">We break down the real work behind strong financial operations—covering accounting systems, financial reporting, cash flow management, data-driven decision-making, tax planning, and practical finance strategy.</span></p> <p><span style="font-weight:400;">No fluff or oversimplified advice—just clear, actionable insights to help you run your business with better control and visibility.</span></p>
Language
🇺🇲
Publishing Since
10/26/2021
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Recent Episodes

August 3, 2026
Episode 22: Small Team, Big Impact: Building Culture Before Chaos
Small businesses often rely on flexibility and teamwork—but as your company grows, "figuring it out as we go" eventually stops working. Without clear systems, priorities, and expectations, growth can quickly become chaos. Building culture early creates consistency, accountability, and a stronger foundation for long-term success. In this episode, we discuss why growing businesses should establish their "way of doing things" before complexity takes over. 🎧 Tune in and learn how proactive leadership prevents reactive management. Have you documented the way your business operates, or is everything still in your head? W. Karl Baker, CPA Email: karl@bakercfoadvisory.comCompany Email: info@bakercfoadvisory.comWebsite: https://bakercfoadvisory.comLinkedIn: https://www.linkedin.com/in/karl-baker-b703a54/Phone: (314) 403-7745 #BusinessGrowth #SmallBusiness #Leadership #BusinessSystems #Operations #ScaleYourBusiness #Entrepreneurship #BusinessStrategy #CultureMatters #BakerCFOAdvisory

July 29, 2026
Episode 21: How to Build a Culture When There Are Only 2-3 of You
Building a strong company culture isn’t something you wait to do when you have a big team—it starts when there are just 2-3 of you. In this podcast, we break down how small business owners and startup founders can intentionally build a culture early—before bad habits, miscommunication, and chaos take over. Because the truth is, your culture is already forming… whether you’re leading it or not. You’ll learn: 👉How to define company values in a small team 👉Simple ways to turn values into daily actions 👉Why communication shapes your culture faster than anything else 👉The biggest culture mistakes early-stage businesses make 👉How to build systems that support growth from the start If you’re running a startup or small business and want to scale without the stress, this is where it begins. 👉 Build the foundation first. Then grow. Free Resources: https://lp.constantcontactpages.com/sl/X1GOE6B W. Karl Baker, CPA Email: karl@bakercfoadvisory.comCompany Email: info@bakercfoadvisory.comWebsite: https://bakercfoadvisory.comLinkedIn: https://www.linkedin.com/in/karl-baker-b703a54/Phone: (314) 403-7745 Thank you for listening! If you have questions about building a strong company culture, creating systems that support growth, or leading your team with intention from the very beginning, we'd love to hear from you. Feel free to reach out using the contact information above. Whether you're just getting started or preparing to grow, we're here to help you build a business with a strong foundation.

July 27, 2026
Special Webinar: Financial Decisions That Shape Business Owner’s Wealth
The financial decisions you make today will determine the wealth you build tomorrow. Building wealth as a business owner isn't just about increasing revenue—it's about making smarter financial decisions at every stage of your journey. In this special webinar, Karl Baker and financial advisor Andrew Goodall discuss: ✔️ Why tax savings shouldn't be your only financial strategy ✔️ How to protect your business and personal wealth as you grow ✔️ Why succession and exit planning should start long before you're ready to leave your business. Whether you're growing, protecting, or preparing to transition your business, these conversations provide practical strategies to help you make confident financial decisions that support long-term success. 🎧 Watch the full webinar and discover how intentional financial planning can help shape your future wealth. Link: https://youtu.be/WBCClBFGlcE Connect with the Speakers W. Karl Baker, CPA Email address: karl@bakercfoadvisory.com Company Email: info@bakercfoadvisory.com Website: https://bakercfoadvisory.com LinkedIn: https://www.linkedin.com/in/karl-baker-b703a54/ Phone: (314) 403-7745 Andrew Goodall Email: andrew.goodall@morganstanley.com LinkedIn: https://www.linkedin.com/in/andrew-goodall-a430b8250/ Phone: (417) 689-5331 Thank you for listening! If you have questions about building, protecting, or transitioning your wealth as a business owner, we'd love to hear from you. Feel free to reach out using the contact information above. #CFOSquared #BusinessOwner #FinancialPlanning #WealthBuilding #BusinessGrowth #TaxStrategy #RiskManagement #SuccessionPlanning #ExitStrategy #FractionalCFO #BusinessFinance #BakerCFOAdvisory
24 total episodes available
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Frequently asked questions
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- What is CFO Squared - Chats about Financial & Financing Optimization?
<p><span style="font-weight:400;">Baker CFO Advisory | CFO Squared is a podcast for business owners who want clarity, structure, and confidence in their finances.</span></p> <p><span style="font-weight:400;">We break down the real work behind strong financial operations—covering accounting systems, financial reporting, cash flow management, data-driven decision-making, tax planning, and practical finance strategy.</span></p> <p><span style="font-weight:400;">No fluff or oversimplified advice—just clear, actionable insights to help you run your business with better control and visibility.</span></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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