The UK's leading podcast focussing on supply chain and logistics.
Chain Reaction - The Supply Chain and Logistics Podcast
Claim This Podcastby Michael Ostroumov
46 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality32
Social0
YouTube0
Engagement0
Podcast Overview
The UK's leading podcast focussing on supply chain and logistics.
Language
🇺🇲
Publishing Since
5/16/2025
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16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality32
Social0
YouTube0
Engagement0
6
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13
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excellent
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Recent Episodes
July 31, 2026
Ep. 46 - Is your 3PL Killing Your Brand? - Phil Rees
<p>Finding the right logistics partner is one of the biggest decisions an eCommerce business can make, yet many brands approach it too late or choose based on price alone. The result is poor service, operational headaches, limited scalability, and unnecessary cost. Selecting the right fulfilment partner requires far more than comparing quotes.</p><p><br></p><p>KEY CONCEPTS COVERED:</p><ul><li><p>How brands should choose the right 3PL partner</p></li><li><p>Why outsourcing logistics can accelerate business growth</p></li><li><p>How AI is changing fulfilment, matchmaking, and logistics operations</p></li></ul><p>In this episode of Chain Reaction Podcast, Michael Ostroumov is joined by Phil Rees, Founder of Shipmax, to discuss the realities of modern fulfilment and why choosing the right logistics partner has become a strategic business decision. Phil shares his journey into logistics, explains how Shipmax helps brands find suitable 3PL providers, and discusses why due diligence, operational fit, and long-term scalability matter far more than simply finding the lowest price.</p><p>The conversation explores outsourcing versus in-house fulfilment, warehouse selection, operational risk, financial stability, international expansion, AI productivity, and how technology is helping logistics businesses become more efficient without replacing people. They also discuss the importance of trusted partnerships, data quality, and why sustainability remains one of the industry's biggest long-term challenges.</p><p><br></p><p>Watch this episode on YouTube: https://youtu.be/_aY6KYAw-hY </p><p><br></p><p>TIMESTAMPS:</p><p>(0:00) - Introduction and guest overview</p><p>(1:44) - Phil's journey into logistics and founding Shipmax</p><p>(6:59) - The biggest supply chain mistakes brands make</p><p>(8:29) - Outsourcing vs in-house fulfilment</p><p>(12:16) - How to choose the right 3PL partner</p><p>(15:28) - Why financial stability and due diligence matter</p><p>(21:20) - What brands are asking for today</p><p>(25:23) - When Businesses Outgrow Their 3PL </p><p>(31:19) - How Shipmax uses AI across the business</p><p>(37:43) - Magic wand question: making logistics more sustainable</p><p><br></p><p>CONNECT WITH THE HOST & GUEST:</p><p>Michael Ostroumov –<a href="https://www.linkedin.com/in/michaelostroumov/"> <u>https://www.linkedin.com/in/michaelostroumov/</u></a></p><p>Phil Rees – <a href="https://www.linkedin.com/in/international-ecommerce/"><u>https://www.linkedin.com/in/international-ecommerce/</u></a> </p><p><br></p><p>CONNECT WITH FLOX:</p><p>Website:<a href="https://www.flox.is/"> <u>https://www.flox.is/</u></a></p><p>LinkedIn:<a href="https://www.linkedin.com/company/flox-logistics-services/"> <u>https://www.linkedin.com/company/flox-logistics-services/</u></a></p><p>Related Service Page:<a href="https://www.flox.is/for-lsps/transport-providers"> </a><u>https://flox.is/for-buyers/warehousing </u></p><p><br></p><p>ABOUT THIS EPISODE:</p><p>In this episode, Chain Reaction explores how brands can build stronger, more resilient supply chains by choosing the right fulfilment partner. Phil Rees, Founder of Shipmax, discusses outsourcing strategy, warehouse selection, operational due diligence, financial stability, international expansion, and the growing role of AI in logistics. The conversation provides practical insight into how businesses can avoid costly fulfilment mistakes, scale more effectively, and build partnerships that support long-term growth.</p><p><br></p><p>#ChainReactionPodcast #SupplyChain #Logistics #Fulfilment #3PL #Warehouse #eCommerce #ArtificialIntelligence #SupplyChainManagement #LogisticsTechnology</p>
July 17, 2026
Ep.45 - The Most Complex Delivery on Britain's Roads - Kevin McAlonan
<p>Every wind turbine begins long before it starts generating electricity. Behind every completed wind farm is a highly coordinated operation involving ports, heavy cranes, specialist transport, route planning, weather windows, police escorts, and thousands of moving parts that all have to come together at exactly the right time.</p><p><br /></p><p>KEY CONCEPTS COVERED:</p><ul><li><p>The logistics behind transporting and installing modern wind turbines</p></li><li><p>How planning, weather, permits, and infrastructure shape renewable energy projects</p></li><li><p>Why technology is transforming wind operations, from drones to digital planning</p></li></ul><p><br /></p><p>In this episode of Chain Reaction, Michael Ostroumov is joined by Kevin McAlonan, Head of Wind Operations at Global Wind, to discuss the operational reality behind modern wind energy projects. Kevin explains how wind farms are planned, built and maintained, sharing first-hand insight into the logistics of moving enormous turbine components, coordinating specialist equipment, and overcoming the operational challenges that sit behind renewable energy infrastructure.</p><p>This episode is particularly relevant for logistics professionals, infrastructure operators, renewable energy businesses, transport providers, heavy lift specialists, and anyone interested in how large-scale engineering projects are delivered.</p><p><br /></p><p>Watch this episode on YouTube: https://youtu.be/v_Zx_giboMo </p><p><br /></p><p>TIMESTAMPS: </p><p>(0:00) - Introduction and guest overview </p><p>(1:21) - Kevin's journey into the wind industry </p><p>(3:23) - What it takes to build a modern wind farm </p><p>(4:27) - The biggest logistics challenges in wind operations </p><p>(6:38) - Planning projects around weather, permits, and resources </p><p>(10:51) - Port storage, just-in-time delivery, and project coordination </p><p>(12:00) - How drones, AI, and digital planning are changing wind operations </p><p>(18:21) - Maintaining and replacing major turbine components </p><p>(20:20) - The future of wind energy and larger turbine technology </p><p>(25:07) - Magic wand question: reducing planning delays and bureaucracy</p><p><br /></p><p>CONNECT WITH THE HOST & GUEST:</p><p>Michael Ostroumov -<a href="https://www.linkedin.com/in/michaelostroumov/" rel="ugc noopener noreferrer" target="_blank"> https://www.linkedin.com/in/michaelostroumov/</a></p><p>Kevin McAlonan - <a href="https://www.linkedin.com/in/kevin-mcalonan-b4bb5a168/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/kevin-mcalonan-b4bb5a168/</a> </p><p><br /></p><p>CONNECT WITH FLOX:</p><p>Website:<a href="https://www.flox.is/" rel="ugc noopener noreferrer" target="_blank"> https://www.flox.is/</a></p><p>LinkedIn:<a href="https://www.linkedin.com/company/flox-logistics-services/" rel="ugc noopener noreferrer" target="_blank"> https://www.linkedin.com/company/flox-logistics-services/</a></p><p>Related Service Page:<a href="https://www.flox.is/for-lsps/transport-providers" rel="ugc noopener noreferrer" target="_blank"> https://www.flox.is/for-lsps/transport-providers</a></p><p><br /></p><p>ABOUT THIS EPISODE:</p><p>In this episode, Chain Reaction explores the logistics behind modern wind energy with Kevin McAlonan, Head of Wind Operations at Global Wind. The discussion covers the complete lifecycle of a wind farm, from port operations and specialist transport through to installation, maintenance, major component replacement, and future technologies. It also explores how larger turbines, drones, AI, battery storage, and grid infrastructure are reshaping renewable energy, while highlighting the planning and logistics challenges that underpin every successful wind project.</p><p>#ChainReactionPodcast #SupplyChain #RenewableEnergy #WindEnergy #Logistics #HeavyLift #Infrastructure #WindFarms #CleanEnergy</p>
July 3, 2026
Ep. 44 - Inside Britain's Smart Factory - Zen Gregory
<p>Manufacturing is changing rapidly as AI, robotics, and intelligent automation move from theory into everyday operations. But successful transformation isn't driven by technology alone. It depends on clean data, continuous improvement, strong leadership, and a culture that embraces change.</p><p><br></p><p>KEY CONCEPTS COVERED:</p><ul><li><p>How AI employees and robotics are transforming manufacturing operations</p></li><li><p>Why people, culture, and data are the foundations of successful automation</p></li><li><p>Practical ways manufacturers can use AI to improve efficiency and decision-making</p></li></ul><p><br></p><p>In this episode of Chain Reaction, Michael Ostroumov is joined by Zen Gregory, Head of Supply Chain and Automation at British Rototherm, to explore what it really takes to build an intelligent factory. Zen introduces the Alien Dreadnought framework and explains how his team is using AI agents, autonomous robots, predictive analytics, and lean manufacturing principles to modernise a 170-year-old business without replacing its people.</p><p>This episode is particularly relevant for manufacturing leaders, supply chain professionals, operations managers, automation specialists, and anyone interested in the practical application of AI in industrial environments.</p><p><br></p><p>Watch this episode on YouTube: <a href="https://youtu.be/610J_MUVjec"><u>https://youtu.be/610J_MUVjec</u></a> </p><p><br></p><p>TIMESTAMPS:</p><p>(0:00) - Introduction and guest overview</p><p>(1:36) - Zen's journey from Amazon to supply chain automation</p><p>(4:13) - What is the Alien Dreadnought Intelligent Factory?</p><p>(8:51) - The Alien Dreadnought Automation System explained</p><p>(13:48) - AI agents, automation, and practical business applications</p><p>(15:15) - AI employees and intelligent decision support</p><p>(21:49) - Introducing automation into a 170-year-old manufacturer</p><p>(25:40) - How AI helps to overcome physical and technological challenges</p><p>(31:01) - How robotics and AI improve operations</p><p>(34:46) - Measuring ROI from automation and AI</p><p>(37:44) - Magic wand question: creating a culture of experimentation</p><p><br></p><p>CONNECT WITH THE HOST & GUEST:</p><p>Michael Ostroumov –<a href="https://www.linkedin.com/in/michaelostroumov/"> <u>https://www.linkedin.com/in/michaelostroumov/</u></a></p><p>Zen Gregory – <a href="https://www.linkedin.com/in/zen-g-b04ab28b/"><u>https://www.linkedin.com/in/zen-g-b04ab28b/</u></a> </p><p><br></p><p>CONNECT WITH FLOX:</p><p>Website:<a href="https://www.flox.is/"> <u>https://www.flox.is/</u></a></p><p>LinkedIn:<a href="https://www.linkedin.com/company/flox-logistics-services/"> <u>https://www.linkedin.com/company/flox-logistics-services/</u></a></p><p>Related Service Page:<a href="https://www.flox.is/for-lsps/transport-providers"> </a><a href="https://flox.is/for-buyers/e2e-visibility"><u>https://flox.is/for-buyers/e2e-visibility</u></a><u> </u></p><p><br></p><p>ABOUT THIS EPISODE:</p><p>In this episode, Chain Reaction explores how AI, robotics, and intelligent automation are reshaping manufacturing with Zen Gregory, Head of Supply Chain and Automation at British Rototherm. The discussion covers AI employees, autonomous robots, predictive analytics, lean manufacturing, data quality, change management, and the practical framework behind the Alien Dreadnought Intelligent Factory. It demonstrates how combining people, technology, and continuous improvement can help manufacturers build smarter, more resilient operations.</p><p><br></p><p>#ChainReactionPodcast #SupplyChain #Manufacturing #ArtificialIntelligence #Automation</p>
46 total episodes available
Recent guests on Chain Reaction - The Supply Chain and Logistics Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Dan Pass
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Paul Brooks
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Bram Vanschoenwinkel
Guest
Neil Powell
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Rafael Norberto
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Rupert Morrison
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Chris Clowes
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Gene Boyarov
Guest
Justin Campbell
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