Chain Reactions

About Chain Reactions

Distribution is a show about cutting through the noise. Each episode, a founder/operator who's captured attention breaks down how they did it. The channels, the creators, the paid and organic plays behind the GTM & branding motions everyone noticed. The best product doesn't win. The best-distributed one does.

Publisher

Atomik Growth

Category

business

Language

en

Explicit

No

First episode

15 Apr 2025

Latest episode

14 Oct 2026

Latest episodes

9 episodes in the feed.

1. 

   14 Oct 2026

   The NEW Rules Of YouTube (From a 20 Billion View Strategist)

   Most tech companies treat YouTube like a dumping ground for long corporate webinars. I sat down with Oscar (creative director behind campaigns for Gymshark, L'Oreal, Dua Lipa and many more) on Distribution to break down how tech companies can actually hijack the modern media playbook. Timestamps: 00:00 Intro 00:53 Why Tech Is Following the B2C Content Playbook 06:13 Ranking the Platforms 17:17 Hijacking AEO & LLMs Through YouTube 25:41 The Metrics YouTube Videos Live & Die By 30:44 How to Actually A/B Test Thumbnails & Titles 33:04 Starting a YouTube Channel at $10K, $100K & $1M Budgets 38:26 Higgsfield's Filmmaker Play 52:15 The Two-Funnel Strategy Connect with us: Arthur Zargaryan LinkedIn: https://www.linkedin.com/in/arthurzargaryan/ (https://www.linkedin.com/in/arthurzargaryan/) X: https://x.com/ZargaryanArthur (https://x.com/ZargaryanArthu) Oscar Owen LinkedIn: https://www.linkedin.com/in/oscarowen/ (https://www.linkedin.com/in/oscarowen/) X: https://x.com/theoscarowen ( https://x.com/theoscarowen) Owen Creative: https://owencreative.com/ ( https://owencreative.com/) Atomik Growth: https://www.atomikgrowth.com/ (https://www.atomikgrowth.com/)

2. 

   8 Sept 2026

   How Emergent Used Creator Marketing to Reach a $1.5B Valuation

   Prashant Sharma grew Emergent from $0 to $100M ARR* in 8 months. Seriously insane. This is a 2-hour masterclass on running large-scale influencer programs, the economics behind X creators, orchestrating cultural moments, and what goes on BTS of startup hypergrowth. Probably the most tactical episode we've recorded yet. Episode 3 of the distribution. Enjoy. Connect with us:Prashant Sharma X: https://x.com/nitprashant (https://x.com/nitprashant) LinkedIn: https://www.linkedin.com/in/nitprashant/ (https://www.linkedin.com/in/nitprashant/) Subah Wadhwani LinkedIn: https://www.linkedin.com/in/subah-wadhwani/ (https://www.linkedin.com/in/subah-wadhwani/) X: https://x.com/subahwadhwani (https://x.com/subahwadhwani) Timestamps: 00:00 Intro 00:51 The Tweet That Got Him Into Emergent 06:46 Why He Left Emergent 11:18 The Truth Behind the $100M ARR Number 16:32 How Growth Changes from $0 to $1B in Valuation 26:48 What's Stopping India From Growing in AI? 32:54 Ranking Emergent's Channels by Effectiveness 37:54 How to Start an Influencer Program from Scratch 50:20 Moment Marketing vs Evergreen Marketing 55:03 Inside the Instagram Mafia 01:21:57 How He Built the Network 01:34:38 Building the Team & the Engine

3. 

   18 Aug 2026

   Building the Next Salesforce: The Enterprise GTM Playbook | Rox CEO Ishan Mukherjee

   Rox scaled from $0 to 8-figures in revenue in just 2.5 quarters, raised $80M+ from Sequoia, GV, and General Catalyst, and is taking on Salesforce to build the next-generation CRM. In this episode of Distribution, we sit down with Ishan, CEO and co-founder of Rox (who previously scaled New Relic's self-serve motion to $200M ARR). He breaks down the exact enterprise sales playbook Rox used to land non-tech Fortune 2000 giants from day one, and how to filter out "AI hype" buyers to find the real change agents in massive organizations. Traditional CRMs, it turns out, fundamentally lost the data battle to the warehouse 5 years ago, and agents are taking over the rest. Timestamps: 00:00: Intro 06:05: Don't lock your product behind a "contact sales" form. If it's good enough, let people try it before they ever talk to a salesperson. 20:53: Your first customers shouldn't be picked for revenue. Pick people who'll actually sit with you and help you build the product. 28:55: Massive companies only have 5-10 people who actually run it. Find them and pitch them, rest is not important. 39:05: Pick 1-2 marketing channels that actually work for your market and dominate them. Don't spread thin across ten channels trying to do everything. 57:22: Run your book of business like you're the CEO of it. Understand the revenue, the roadmap, the margins, that's what turns an account exec into a future CRO. Connect with us: Ishan Mukherjee LinkedIn: https://www.linkedin.com/in/ishanm/ (https://www.linkedin.com/in/ishanm/) X: https://x.com/ishanmkh?lang=en (https://x.com/ishanmkh?lang=en) Rox LinkedIn: https://www.linkedin.com/company/rox-data-corp/ (https://www.linkedin.com/company/rox-data-corp/) X: https://x.com/rox_ai (https://x.com/rox_ai) Subah Wadhwani LinkedIn: https://www.linkedin.com/in/subah-wadhwani/ ( https://www.linkedin.com/in/subah-wadhwani/) X: https://x.com/subahwadhwani (: https://x.com/subahwadhwani) Arthur Zargaryan LinkedIn: https://www.linkedin.com/in/arthurzargaryan/ ( https://www.linkedin.com/in/arthurzargaryan/) X: https://x.com/ZargaryanArthur (https://x.com/ZargaryanArthur)

4. 

   12 Aug 2026

   Head of Growth at Gamma ($100M ARR) Talks AEO

   Gamma scaled to 100M users and $100M ARR profitably, and AEO was one of their fastest-growing customer acquisition channels. In the debut episode of Distribution, we sit down with Ravish Agrawal, who runs growth at Gamma. He breaks down the exact playbooks Gamma used to dominate search and recommendations across ChatGPT, Perplexity, Claude, and Google AI Overviews. Reddit, it turns out, is by far the most influential platform for winning ChatGPT citations. Timestamps: 00:00 - Intro 01:08 - What Is Gamma's GTM North Star? 04:23 - How Gamma Caught on to AEO & Reddit Before Everyone Else 08:50 - The 80/20 rule: writing Content for Crawlers vs Humans 10:53 - Do LLMs Look at Authority the Way Google Does? 16:23 - Ranking the Platforms: Reddit, Website, YouTube, LinkedIn & Claude 25:42 - The Reddit Playbook: Subreddits, Comparisons & Negative Sentiment 36:53 - The Half-Life of a Citation 52:08 - Retrieval vs Memorization: Two Different AEO Games Connect with us: Ravish Agrawal LinkedIn: https://www.linkedin.com/in/ravishagrawal/ (https://www.linkedin.com/in/ravishagrawal/ ) X: https://x.com/ravishagrwal?lang=en (https://x.com/ravishagrwal?lang=en ) Gamma: LinkedIn: https://www.linkedin.com/company/gamma-app/ (https://www.linkedin.com/company/gamma-app/ ) X: https://x.com/GammaApp (https://x.com/GammaApp ) Subah Wadhwani LinkedIn: https://www.linkedin.com/in/subah-wadhwani/ (https://www.linkedin.com/in/subah-wadhwani/) X: https://x.com/subahwadhwani?lang=en (https://x.com/subahwadhwani?lang=en ) Arthur Zargaryan LinkedIn: https://www.linkedin.com/in/arthurzargaryan/ ( https://www.linkedin.com/in/arthurzargaryan/ ) X: https://x.com/ZargaryanArthur (https://x.com/ZargaryanArthur)

5. 

   6 Aug 2025

   The Most Anticipated Fintech Launch in India | Revolut (Paroma Chatterjee)

   Paroma Chatterjee, CEO of Revolut India, discusses Revolut's entry into the Indian fintech market, the importance of localization, and her vision for personalized payment solutions in an interview with Subah Wadhwani and Vihaan Khanna.

6. 

   3 Jun 2025

   How I Made Early Bets On Myntra, Lenskart, and Flipkart | Sudhir Sethi

   Sudhir Sethi discusses building Chiratae Ventures and early investments in Flipkart, Myntra, and Lenskart with Vihaan Khanna in this interview, revealing how VCs can operate with founder DNA.

7. 

   22 May 2025

   How Srivatsan Sridhar Built Skydo to Eliminate Foreign-Exchange Costs for Indian Exporters

   Srivatsan Sridhar, co-founder of Skydo, is building a cross-border operating system that's transforming how Indian businesses receive international payments. In this conversation, we dive into how Skydo enables 0% FX fees for freelancers and businesses, making them the cheapest option in the market. Srivatsan shares how traditional payment methods like PayPal and wire transfers cost Indian exporters up to 8% in hidden fees – a problem Skydo directly solves with local collection accounts and transparent pricing. The discussion covers Srivatsan's journey from running his family business to co-founding a fintech startup, the importance of finding the right co-founder with complementary skills, and how persistence helped secure crucial banking partnerships. We also explore Skydo's approach to building an MVP, their fundraising strategy, and how they've processed over $300 million in annual payments. Connect with Srivatsan: https://www.linkedin.com/in/srivats80/ Connect with Subah: https://www.linkedin.com/in/subah-wadhwani/ Email: admin@atomikgrowth.com Start your podcast: https://atomikgrowth.com 00:00 Trailer 01:07 What is Skydo and how it works 03:08 Cost comparison: PayPal vs wire transfers vs Skydo 06:10 The cognitive overload problem for international clients 07:26 Building a cross-border operating system 09:37 Growing up in an entrepreneurial family 13:02 Finding self-motivation and academic excellence 14:45 Why he returned from the US to India 19:30 Getting a scholarship and the decision to study abroad 20:10 Starting with entrepreneurship first, then finding the idea 22:40 Meeting his co-founder at Ola 25:14 Complementary skillsets in co-founding partnerships 26:51 Why venture capital vs bootstrapping 30:08 The credibility factor of VC backing 31:42 Hiring philosophy: mindset over pedigree 34:47 Building an MVP with spreadsheets 36:42 Getting first customers through Twitter 38:10 Multiple layers of product-market fit 41:06 The process of getting PACB entity approval 43:54 Building international banking partnerships 47:11 How money moves through Skydo's infrastructure 51:10 Regulations as enabler, not blocker 55:09 Customer onboarding and KYC process 57:54 Revenue model and transparency in pricing 01:01:41 Fraud detection and AI implementation 01:05:30 Competition with Revolut's India launch 01:08:08 Could you build this without college? 01:09:43 Fintech opportunities in crypto and IoT 01:11:48 Advice to younger self: be bolder

8. 

   2 May 2025

   Bert Mueller on Scaling California Burrito, IPO, Delivery, and Surviving Chaos

   Bert Mueller landed in Bengaluru at 22 and turned a single burrito joint into California Burrito’s 100-plus-store Mexican fast-casual empire across India. Expect candid takes on staffing, frugality-over-VC cash, mall vs. airport launches, and why a 2030 IPO dream keeps him obsessing over beans, bowls, and burrito-worthy value. Chapters 0:00 – Trailer & Chain Reactions 2:50 – Indian Consumer Fit 4:00 – Operations & Freshness 6:30 – Organization & Leadership 8:30 – Tech, Delivery & App Strategy 10:30 – Long-Term Vision 12:00 – Early Fundraising Journey 14:30 – Focus Over Distraction 16:30 – Personal Ties to Mexico 18:30 – Delivery & Platform Commissions 20:30 – ONDC & Market Disruption 22:30 – Indian Consumers & Value Expectations 24:30 – Growth Strategy: Pune, Not Mumbai 27:00 – Going Global? Not Yet 28:30 – Lessons From Doing Business in India 30:00 – Straight Talk & Core Values 32:00 – Co-Founders & Early Struggles 34:30 – Staying Scrappy, Not VC-Backed 36:00 – Choosing Cities & Formats 38:30 – International Expansion & Franchising 40:30 – Adapting to Indian Business Culture 43:00 – First Betrayal & Lessons on Trust 44:30 – Resilience & Delusional Optimism 46:00 – Marketing Learnings Post-COVID 47:30 – Indian Holidays & Food Occasions 49:00 – Racism, Etiquette & Cultural Fit 51:00 – Corruption, Compliance & “Let India Be India” 53:00 – Advice to His 22-Year-Old Self Connect Bert Mueller (https://www.linkedin.com/in/bert-mueller-47430326/) Vihaan Khanna (https://www.linkedin.com/in/vihaan-khanna/) Subah Wadhwani (https://www.linkedin.com/in/subah-wadhwani/) Email: admin@atomikgrowth.com (mailto:admin@atomikgrowth.com) Start your podcast: https://atomikgrowth.com (https://atomikgrowth.com)

9. 

   15 Apr 2025

   Welcome to Chain Reactions

   Start a podcast: https://atomikgrowth.com Vihaan Khanna: https://www.linkedin.com/in/vihaan-khanna/ Subah Wadhwani: https://youtube.com/@UCD8B5kw3kZymsvHHStXJNfw https://instagram.com/subaaaah Chain Reactions explores the moments that triggered remarkable outcomes.An ad-hoc podcast. Proudly sponsored by Atomik Growth.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

83,676,863

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

50

Social presence

0

YouTube

93

Engagement

0

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Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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