Challenging the norm: His and Hers look at life and business

About Challenging the norm: His and Hers look at life and business

We cut through the crap, so you don't have to. With over fifty years of experience in business and life, we've gained a wealth of knowledge and experience by living an entrepreneurial life. We've read the books, watched the videos, invested in ourselves and our businesses, made mistakes, and have the T-shirts to prove it. We hear you. We see you. We have been you. His and hers, ying and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Publisher

Lindsey Burden and Paul Snell

Category

business

Language

en

Explicit

No

First episode

2 Feb 2023

Latest episode

11 Oct 2026

Latest episodes

69 episodes in the feed.

1. 

   11 Oct 2026

   Feeling Stuck in Business? Tough Love on Mindset and Staying Positive

   When it feels like nobody's saying yes, your mindset could be costing you money. Lindsey and Paul are concerned. They're seeing more and more business owners spiral into negativity and focus on what’s not working. That’s why they take a more serioustone than usual in this episode of Challenging the Norm. While Lindsey and Paul work hard to keep every episode positive so you leave feeling inspired and motivated. This time, Lindsey says, it's time for some tough love becauseof the story so many business owners are telling themselves: "It's hard. Nobody is answering my emails. Nobody is saying yes." This episode covers mindset, perspective and how money gets left on the table. Together, they discuss: ➡️ How you might be mirroring the very thing you're frustrated with. ➡️ How fast your mindset can change, and why noticing it matters. ➡️ The story you're tellingyourself, and the meaning you put on what happens. ➡️ Why digital communication is now the default, and yet people still buy from people. ➡️ What happens when you shut down: what that looks like and what you can do. ➡️ How quickly your business can change when your energy and language change ➡️ The signs that getting a job might be the right move Stepping back is what helps you move forward, but that's hard to do when you work alone. And as Paul points out, the mind is powerful, so it will look for evidence to proveyou right. So, whether you think it’s hard or not, your mind will find evidence to back it up. Fear not, Lindsey and Paul do share ways to break the negative loop and stay positive,plus what to watch out for and what to avoid. ➡️ Enjoyed this episode? Subscribe, leave a review, or message them— Lindsey and Paul would love to hearwhat resonated with you. Want to connect with us? Paul Snelluses neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/ (https://www.dnaneuroanalytics.com/) 🔗 https://www.linkedin.com/in/paulksnell/ (https://www.linkedin.com/in/paulksnell/) Lindsey Burdenempowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. 🌐 https://lindseyburden.com/ (https://lindseyburden.com/) 🔗 https://www.linkedin.com/in/lindsey-burden/ (https://www.linkedin.com/in/lindsey-burden/) ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, andbusiness owners who want to grow a successful business without burnout or unthinkingly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm#SuccessOnYourTerms #RealBusinessTalk #SustainableSuccess #BusinessMindset#SolopreneurLife #BusinessWithoutBurnout #SmallBusinessOwner #BusinessResilience #MindsetMatters #TakeControl #Accountability #Change#LeadChange

2. 

   11 Oct 2026

   Change is a constant, whether we like it or not You can resist it, ignore it, or ride it — but change is happening either way.

   Paul kicks off this episode of Challenging the Norm by sharing that we have to be careful with change and how we talk about it, because it's personal and there isn't a cookie-cutter system. As much as there are very good systems out there, andprocesses matter, the key is choosing what works for you. Lindsey picks up the baton and uses marketing as one of the 'areas of business' where change is constant, but confirms this episode will look at change from a much wider perspective. Together, they discuss: ➡️ What feeds change: environment, ageing, industry changes ➡️ Paul brings ‘feelings’ into the discussion: how it can be exciting and/or scary ➡️ Lindsey shares an easy exercise to help you choose change ➡️ Both Lindsey and Paul agree that you get to choose and can choose again ➡️ Personal change: touching on limiting beliefs and imposter syndrome ➡️ Power of investment in you and your business, what can happen when you don't Paul talks about the biggest problem with self-learning and how it can keep you stuck, and brings the conversation back to change being inevitable, and how nothing stays the same forever. As always, Paul and Lindsey bring their own experience to the discussion, sharing from their and their client's perspective. A broad and serious subject, and an episode that will have you nodding along, and hopefully laughing a little. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop them a message — Lindsey and Paul would love to hear what resonated with you. Want to connect with us? PaulSnell uses neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/ (https://www.dnaneuroanalytics.com/) 🔗 https://www.linkedin.com/in/paulksnell/ (https://www.linkedin.com/in/paulksnell/) Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. 🌐 https://lindseyburden.com/ (https://lindseyburden.com/) 🔗 https://www.linkedin.com/in/lindsey-burden/ (https://www.linkedin.com/in/lindsey-burden/) ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, andbusiness owners who want to grow a successful business without burnout or unthinkingly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm#SuccessOnYourTerms #RealBusinessTalk #SustainableSuccess #BusinessMindset#SolopreneurLife #BusinessWithoutBurnout #SmallBusinessOwner #BusinessResilience #MindsetMatters #TakeControl #Accountability #Change#LeadChange

3. 

   13 Sept 2026

   Motivation, Money and the Myth of "Why" Money, mindset, and the "why" trap — exploring what really fuels motivation.

   Lindsey returns from holiday, feeling refreshed, bronzed and motivated — which is exactly what she and Paul dig into in this episode of Challenging the Norm. Between them, they've got over a hundred years of experience, and plenty of it spent figuring out what actually keeps you motivated. So, what gets you up in the morning and drives you to your desk? Paul sets the scene by talking through different ways to motivate people, and explains intrinsic motivation. Together, they discuss: ➡️ What drives people in business and in life, and why ➡️ The flaw in using "why" to motivate ➡️ Why it's okay to be motivated by money, but how it's deeper than that ➡️ How we get ourselves to do things we don't want to do ➡️ The recipe needed for motivation ➡️ Why success still takes effort and time, whatever motivates you Lindsey also brings in the gender difference behind money as a side note worth thinking about. Back to that recipe: Paul and Lindsey use it to help listeners see the pros and cons of motivation, and how grit and determination differ from it. ➡️ Enjoyed this episode? Subscribe, leave areview, or drop us a message — we'd love to hear what resonated with you. Want to connect with us? Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/ (https://www.dnaneuroanalytics.com/) 🔗 https://www.linkedin.com/in/paulksnell/ (https://www.linkedin.com/in/paulksnell/) Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. 🌐 https://lindseyburden.com/ (https://lindseyburden.com/) 🔗 https://www.linkedin.com/in/lindsey-burden/ (https://www.linkedin.com/in/lindsey-burden/) ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, andbusiness owners who want to grow a successful business without burnout or unthinkingly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm #SuccessOnYourTerms#RealBusinessTalk #SustainableSuccess #BusinessMindset #SolopreneurLife#BusinessWithoutBurnout #SmallBusinessOwner #BusinessResilience #MindsetMatters #TakeControl #Accountability

Podcast Authority Score: 21 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

32

Social presence

0

YouTube

0

Engagement

27

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