Common sense, not nonsense. Two marketing agency owners coming together to share their views on the ideas, technology, & innovation that are driving & challenging the marketing industry's status quo.
Ep 22: Tips on getting started in the marketing industry
In this 'Challengtunity Podcast' episode, hosts Chris and Jordan explore the dynamic realm of initiating a marketing career, offering listeners an insightful roadmap to kickstart their journey. Drawing from their wealth of experience, the duo navigates the various paths available to aspiring marketers, shedding light on diverse avenues within the industry. Listeners gain valuable insights into essential pre-entry knowledge and skills, with discussions on staying updated on industry trends, mastering data analytics, and honing systems thinking for success in the ever-evolving field. The hosts address challenges inherent in marketing careers, emphasizing resilience, adaptability, job security nuances, and industry-specific difficulties. As the conversation unfolds, Chris and Jordan delve into the broad spectrum of rewards associated with a marketing career. In this episode of 'Challengtunity,' the hosts not only demystify the marketing landscape but also provide a practical blueprint for both seasoned professionals and novices, offering valuable guidance to navigate challenges and seize the abundant opportunities in the dynamic world of marketing.
1 Nov 2023
Ep 21: Are backlinks simply lazy PR?
In Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf explore the complex world of backlinking, shedding light on its significance and occasional irrelevance in digital marketing. While backlinks have traditionally been touted as a key to enhancing website authority, this episode cuts through the jargon to reveal the core concepts. Chris candidly vents his frustration with spam emailers peddling underwhelming backlinking solutions, highlighting the industry's dubious reputation. They also question whether backlinking is purely a numbers game and emphasize the importance of quality over quantity, emphasizing fit, relevance, and authority. Drawing parallels with PR, the hosts align the goals of quality backlinking with a more strategic approach. Join them for a thought-provoking journey that challenges preconceptions and equips you with valuable insights for your digital marketing strategy.
18 Oct 2023
Ep 20: Is Marketing Professional Services Different?
In this special episode of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf revisit the timeless topic of marketing professional services for businesses like Real Estate Agencies, Law Firms, Financial Advisors, and Accountants. Amid the ever-evolving marketing landscape, they address the unique challenges faced by service providers, covering audience targeting, legal ethics, measurable outcomes, business models, and actionable marketing tips. Join them in this insightful throwback, where you'll gain the knowledge and inspiration to excel in your professional service business, whether you're a Real Estate Agent, Attorney, Financial Advisor, or Accountant. Don't miss this valuable episode!
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