Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.
Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless.
Listen to an episode if you dare, but you've been warned. There's no going back.
Keep taking your blue pills - or press play
Nathan Siekierski - Webinars and live events that sell - Part 2
Brain Hurt Scale = 5/10. Part 2 of the 2 part series that explores how to execute live events that generate cold hard cash revenue.
Listen to part 1 for a higher-level discussion. This episode goes more into the nitty gritty of execution detail that is as crucial to success as it is frequently overlooked.
Ignore the detail if you dare.
13 Oct 2025
Nathan Siekierski - Webinars and live events that sell - Part 1
Brain Hurt Scale = 3/10. We've all been to webinars and events which are full of employees, sponsors and fan boys/girls - but what's the trick behind using them to generate cold hard cash?
Nathan Siekieski is an entrepreneur who has been through the throws of the business world, for better and for worse. Right now, he's helping firms scale sales pipelines via events. So we got the rare chance to find out how he does it. And if you listen to this episode you'll find out just how wrong a lot of conventional advice is.
So you can either keep putting on events that only your employees and sponsors attend....
OR...
You can take some tips from this chat and start applying it tomorrow and start smashing your goals.
The choice is yours
*Part 1 from a 2 Part Series
30 Jul 2025
Preston Rutherford - Transitioning from performance to brand thinking
Brain Hurt Scale = 2/10. Everyone talks about the difference between performance and brand - but transitioning from one to the other is often fraught with uncertainty and change that requires both a different mindset, culture and measurement approach. So how do you do it?
Preston Rutherford was Shopify Plus' first customers and built SF DTC brand Chubbies into a successful $100mil exit. He's now has taken some of the measurement infrastructure he built in house to help his decision-making and rolled this into his newest software venture which aims to help other companies do the same.
So what approaches do you take early on that don't make much sense later.
What does brand marketing even mean?
Hear from someone who's built a $100mil business and sold it via a successful exit - instead of listening to a speaking circuit stalwart / agency vendor lackey.
The choice is yours.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
4.6 / 5
24 ratings
Podcast Authority Score: 62 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
90
Social presence
0
YouTube
0
Engagement
85
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