About Champions of Change: Shattering Ceilings in Sports
Building off Adweek’s Most Powerful Women in Sports awards franchise, this weekly podcast series is back for Season 3 with a fresh identity. Champions of Change spotlights the women and non-binary people making a difference in the sports world, both on and off the field. Hosted by senior TV reporter Mollie Cahillane, listeners will learn how athletes, marketers, creators, executives, and more are breaking down barriers and changing the game forever.
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Inside the Power of EA Sports' Brand with Andrea Hopelain
The FIFA brand is strong, but the EA Sports brand may be stronger.
Andrea Hopelain, svp of brand for EA Sports, joined Champions of Change to explain how she’s overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA ’23 launch.
Hopelain also dives into how EA Sports is integrating female athletes into historically male video games, and how the company can market to women to grow the company’s fanbase.
Plus, learn about Hopelain’s favorite games, and how her skills as a former competitive soccer player have changed her career trajectory.
Stream the new episode below, listen and subscribe on Apple podcasts (https://podcasts.apple.com/us/podcast/champions-of-change-shattering-ceilings-in-sports/id1617888802) or find it on Spotify (https://open.spotify.com/show/0G4SsG74FIF6ggxdjnJAZG).
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
21 Jul 2023
How the Stars of Prime Video’s Hawaiian Series are Shifting the Surfing Wave
A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up.Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the stars of Surf Girls Hawai’i, join Adweek’s Champions of Change to share how the show came together, the importance of community, brand sponsorships, and how they’re growing the sport of surfing.Also hear the importance of representation, how surfing can stay accessible, and where the exciting future of one of the world’s most quickly growing sports. All four episodes of Surf Girls Hawai'i are now streaming on Prime Video.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
30 Jun 2023
Why Ally Financial is Growing the Racing Space with NASCAR
In a special episode of Champions of Change, host Mollie Cahillane joined Ally CMO Andrea Brimmer and the Ally team on the ground at the Ally 400 NASCAR race in Nashville.
Back in the first episode of the season, Cahillane asked Brimmer to explain the appeal of car racing, and Brimmer delivered. Hear why Ally partnered with NASCAR and how the company is working to make the sport more inclusive, plus details on the company’s sponsorship of driver Alex Bowman.
Also hear about Ally’s latest initiatives in women’s sports, including an update on the 50/50 pledge, why a partnership with Disney was the right move, and the company’s plans for the upcoming FIFA Women’s World Cup. And as Pride Month comes to an end, learn how Ally shows up for the LGBTQ+ community year-round.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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