Change Agents is a podcast about how insights into human behavior drive real-world decisions and change. Through conversations with leaders in research, brand, and strategy, the show explores the moments when data challenges assumptions and leads to new ways of thinking. It focuses on the role of modern insights in shaping products, campaigns, and cultural impact, translating complex research into meaningful, actionable understanding.
Change Agents: Inside Modern Insights
Claim This Podcastby Devora Rogers
10 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Change Agents is a podcast about how insights into human behavior drive real-world decisions and change. Through conversations with leaders in research, brand, and strategy, the show explores the moments when data challenges assumptions and leads to new ways of thinking. It focuses on the role of modern insights in shaping products, campaigns, and cultural impact, translating complex research into meaningful, actionable understanding.
Language
🇺🇲
Publishing Since
3/5/2026
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Recent Episodes
July 23, 2026
Gaz Alushi of Whalar: Why creators deserve a place in the media mix
How should brands measure the impact of creator marketing? In this episode of Change Agents: Inside Modern Insights, Devora Rogers talks with Gaz Alushi, Global President of Measurement and Analytics at Whalar, about bringing measurement discipline to one of advertising's fastest-growing channels. Gaz explains why creator marketing should be evaluated using the same principles as any other media investment, shares the career lesson that changed how he approaches research and discusses why executives value uncomfortable truths more than reassuring data. The conversation also explores multimodal research, the limits of big data and AI, and why helping business leaders understand what data can and cannot answer is one of the most important roles insights teams play. To learn more, visit: https://alteragents.com/ Listen to more episodes on Mission Matters: https://missionmatters.com/author/devora-rogers
July 9, 2026
Growing From Your Core: Super Consumers, Community, and AI with Brian Aucoin
In this episode of Change Agents: Inside Modern Insights, host Devora Rogers is joined by veteran marketer and strategist Brian Aucoin to explore how listening to the consumer drives massive brand growth. Brian shares the exact moment in 2007 when a surprising piece of data from a Pizza Hut pilot program (discovering that online ordering led to significantly larger ticket sizes) completely revolutionized the company's media strategy and shifted dollars to digital. Beyond the big wins, Devora and Brian tackle the very real challenge brands face when sudden, meteoric growth (like the COVID-19 boom) begins to slow down. Drawing on his leadership experience at Gooder sunglasses, Mattel and Disney, Brian explains why the answer is always to "grow from your core." He breaks down consumer segmentation for the uninitiated, explaining how to find and leverage your "ride or die" super consumers. The two also dive into today's biggest macro trends, discussing why brands must act as platforms for real-life community building in an era of low trust. Finally, they tackle the elephant in the room: AI. Brian explains why AI currently has a "brand problem" and why, as automation increases, authentic human connection will become a brand's ultimate premium offering. About the Guest Brian has worked directly with growth stage, start-ups and fortune 500 brands for over 25 years. Disney, Mattel, Paramount Pictures, Sony Pictures, Pizza Hut and XBOX are among the large brands that he's worked with directly. He is actively working with brands and organizations on adopting the AI Marketing Playbook to scale growth. Brian draws inspiration from solving the difficult marketing challenges. He specializes in consumer-led and data-driven strategic planning and execution of campaigns. To learn more, visit: https://alteragents.com/ Listen to more episodes on Mission Matters: https://missionmatters.com/author/devora-rogers
June 18, 2026
Rebecca Brooks on the trust recession: Why shopping feels like work now
On this episode of Change Agents: Inside Modern Insights, host Devora Rogers sits down with Rebecca Brooks to explore the growing "trust recession" reshaping consumer behavior. Drawing on years of Alter Agents consumer sentiment tracking research, Rebecca explains why shoppers are spending more time researching purchases, relying on peer validation, and approaching even routine buying decisions with skepticism. The conversation explores how economic uncertainty, information overload, AI-generated content, and declining institutional trust are creating a new era of consumer decision-making. Rebecca shares what brands need to understand about today's cautious shoppers, why transparency matters more than ever, and how companies can rebuild trust in a world where consumers increasingly feel the burden of proving every purchase is worth the risk. About the Guest Rebecca Brooks is CEO and co-founder of Alter Agents, an award-winning market research consultancy that works with brands such as Snapchat, YouTube, Audacy, Viking River Cruises, Pinterest, and others to help them gain powerful, actionable insights. Named to Inc.’s Female Founders List, Rebecca established her company on the belief that research could be done differently. This disruptive, innovative mindset delivers high-quality insights to clients that bridge knowledge gaps and reveal key drivers of consumer behavior. She is co-author of the book, Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers, which explains the forces that drive consumer decision-making, plus unveils key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers. Rebecca regularly shares her knowledge and original research on consumer behavior, the promiscuous shopper and brand alignment by speaking at national conferences and authoring feature articles for global publications. To learn more, visit: https://alteragents.com/ Listen to more episodes on Mission Matters: https://missionmatters.com/author/devora-rogers
10 total episodes available
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Frequently asked questions
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- What is Change Agents: Inside Modern Insights?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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