Navigating change, overcoming hardship, or trying to become the best version of yourself? Learn how top coaches and consultants across industries help people or organizations make significant positive change.
Change Champions
Claim This Podcastby Riley McGhee and Pedram Parasmand
5.0(2 reviews)
56 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality32
Social0
YouTube0
Engagement0
Podcast Overview
Navigating change, overcoming hardship, or trying to become the best version of yourself? Learn how top coaches and consultants across industries help people or organizations make significant positive change.
Language
🇺🇲
Publishing Since
11/11/2024
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16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality32
Social0
YouTube0
Engagement0
5
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1
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13
Growth Opportunities
excellent
Episode Length
24 minutes
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good
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Every 12 days
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Recent Episodes
August 5, 2026
How Coaches and Consultants Can Create More Opportunities Before They Need Them | Ep56
<p>Newsletter for stories, tips and resources: leverageaccelerator.co</p><p>Community to create more sales opportunities using relationship-first business development habits: networkandsell.com</p><p><br></p><p>Layoffs are rising, budgets are tightening, and more coaches, consultants, trainers, and facilitators are thinking seriously about how much control they have over their next opportunity.</p><p><br></p><p>In this behind-the-scenes episode of the Change Champions podcast, Riley and Ped unpack three practical ways to become more proactive about your work: get clear on who you want to help, review the relationships you already have, and build a simple system for staying in touch.</p><p><br></p><p>They also share real client examples, including one person who uncovered 250 potential contacts from past projects and another who booked more than 40 conversations after believing his network had dried up.</p><p><br></p><p>The conversation covers:</p><p>- Why marketability matters when you’re a proud generalist</p><p>- How to turn existing relationships into new conversations</p><p>- Why networking and sales are often the same activity</p><p>- How to structure a virtual coffee without making it feel forced</p><p>- What a simple CRM needs to help you stay organised</p><p>- Why being useful creates more opportunities than pushing for a sale</p><p><br></p><p>This is a grounded look at relationship-first business development for people who want to create more control over where their work comes from.</p><p><br></p><p>Chapters</p><p>00:00 Why layoffs and budget cuts matter</p><p>00:50 The risk of relying on job security</p><p>02:38 Why more people are creating their own opportunities</p><p>03:31 A client who replaced lost revenue quickly</p><p>04:22 Start by choosing who you want to help</p><p>04:56 Why generalists struggle with marketability</p><p>06:17 Claiming your corner</p><p>06:56 Review the relationships you already have</p><p>07:28 Finding 250 potential contacts</p><p>07:50 What happens when your network feels exhausted</p><p>09:00 Where marketing and sales become the same activity</p><p>10:04 How to structure a virtual coffee</p><p>12:50 Listen for problems, goals, and useful connections</p><p>13:39 Treat sales as an act of service</p><p>14:47 Replace “always be closing” with “always be serving”</p><p>15:37 Why you need a simple system</p><p>16:55 What a basic CRM should contain</p><p>18:07 How to track warm and cold opportunities</p><p>19:09 Why 250 contacts does not mean 250 conversations</p><p>19:34 The notebook habit that made sales more human</p><p>21:44 The three actions to take now</p><p>22:04 Final recap</p>
July 15, 2026
How We Sold Out a Pilot Before Building Everything | Ep 55
<p>Join Waitlist for Pipeline Builder: <a href="https://leverageaccelerator.co/pb-waitlist/" rel="ugc noopener noreferrer" target="_blank">https://leverageaccelerator.co/pb-waitlist/</a><br />Newsletter for stories, tips and resources: <a href="http://leverageaccelerator.co/" rel="ugc noopener noreferrer" target="_blank">leverageaccelerator.co</a></p><p>A leadership coach recently told Riley she had spent two years building a new program.</p><p>Around the same time, Riley and Ped launched a new pilot in three weeks and sold it out in nine days.</p><p>In this behind-the-scenes episode of the Change Champions podcast, they break down what made that possible, why they designed the offer before building the full program, and how they tested real demand without relying on a huge audience.</p><p>They also share how they filled their Pipeline Builder pilot, why they started with their warmest relationships, and how they kept moving while dealing with house moves, renovations, family commitments, and the usual reality of running a business.</p><p>For coaches, consultants, trainers, and facilitators who keep refining their offer without putting it in front of buyers, this episode offers a more grounded way to make progress: define the outcome, test the demand, learn from real clients, and build from there.</p><p><br /></p><p></p><p>Timestamps:</p><p>00:00 Two years of building versus three weeks to launch<br />00:48 Why productive work can still be procrastination<br />02:27 Designing the offer before the program<br />03:29 The pros and cons of building with a partner<br />04:27 The difference between the product and the offer<br />06:17 What makes a coaching offer clear<br />07:33 Connecting your work to business outcomes<br />09:17 Why context shapes what buyers value<br />10:39 Testing demand with real buying decisions<br />11:22 Starting with your warmest relationships<br />12:40 Moving from conversations to email and social media<br />13:39 Why the buyer journey looks more like a web<br />14:49 You do not need an audience to begin<br />16:48 Launching while life is already busy<br />19:07 Why waiting for the right time does not work<br />20:23 The value of testing quickly<br />21:12 Why your pipeline needs regular attention<br />22:08 What the first cohort taught us</p>
June 10, 2026
Why Simon Sinek is worng | Ep 54
<p>Newsletter for stories, tips and resources: <a href="http://leverageaccelerator.co/">leverageaccelerator.co</a>Community to create more sales opportunities using relationship-first business development habits: <a href="http://networkandsell.com/">networkandsell.com</a></p><p>In 2009, “Start With Why” gave coaches, consultants and leaders a simple way to talk about purpose. But the market has changed.</p><p>In this episode, Riley and Ped unpack why values, purpose statements and polished positioning are no longer enough to help leadership coaches stand out. AI has made advice easier to access, buyers are more sceptical, and trust is harder to build online.</p><p>The shift Riley and Ped explore is simple, but uncomfortable: people need to know who you are before they can fully trust what you do.</p><p>They talk through market sophistication, why coaching is different from regulated professional services, why big “irresistible” offers can feel less believable now, and what coaches can do instead.</p><p>You’ll hear three practical shifts:</p><p>Have more real conversationsPromise less, so your offer feels believableShare more of yourself without oversharing</p><p>For leadership coaches, facilitators, trainers and consultants who want a more human, credible way to be known and trusted.</p><p><br></p><p>Timestamps:</p><p>00:00 Why “Start With Why” may not be enough anymore</p><p>00:20 Ped’s history with Simon Sinek’s golden circle</p><p>01:50 Why values and purpose statements started to blend together</p><p>02:20 AI, trust and the pressure on the coaching industry</p><p>03:10 The five stages of market sophistication</p><p>04:10 Why coaching is now in a trust recession</p><p>05:10 Why each market needs its own trust strategy</p><p>06:10 Why coaching is different from regulated professional services</p><p>07:10 The rock and hard place for leadership coaches</p><p>08:00 AI as an on-demand coach</p><p>09:10 Why your ideal customers need to know you</p><p>10:20 Integrity, leadership and being yourself</p><p>11:10 Three ways to build more trust</p><p>12:00 Why oversized offers can feel unbelievable</p><p>13:10 Practising what you preach in outreach and offers</p><p>14:00 Sharing more without oversharing</p><p>15:10 Micro-moments of connection</p><p>15:40 Start smaller, deliver well, retain better</p><p>16:10 Subscribe and next steps</p>
56 total episodes available
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Frequently asked questions
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- What is Change Champions?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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