Change Makers & Their Stories is a podcast that brings to life the stories behind industry disruptors, marketing innovators, and leaders driving change in today’s challenging world. The podcast is hosted and produced by Carpenter Group, a full-service creative agency based in New York City. We work with clients from leading global financial firms, professional services and technology companies to build a strategic advantage for their brands in a competitive and constantly evolving world.
Change Makers Stories Podcast
Claim This Podcastby Carpenter Group
10 episodes
Updated Inactive
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Podcast Overview
Change Makers & Their Stories is a podcast that brings to life the stories behind industry disruptors, marketing innovators, and leaders driving change in today’s challenging world. The podcast is hosted and produced by Carpenter Group, a full-service creative agency based in New York City. We work with clients from leading global financial firms, professional services and technology companies to build a strategic advantage for their brands in a competitive and constantly evolving world.
Language
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Publishing Since
9/29/2021
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Recent Episodes
February 27, 2024
Storytelling and Campfires: Brand Strategy for AI Start-ups with Steve Ardire
<p class="xmsonormal" style= "line-height: 115%; background: white; margin: 0in 0in 7.5pt 0in;"> <span style= "font-size: 12pt; line-height: 115%; font-family: Calibri, sans-serif; color: rgb(51, 51, 51);"> AI is changing everything before our eyes. Not so long ago, artificial intelligence was black box science and often personified as an evil android. Now, AI has hit the mainstream, expanding what is humanly possible, or more accurately expanding what humans can do. With AI, innovators in every business sector are in a race to develop better tools, spawning 1000’s of commercial ventures. And 1000’s of new brands.</span></p> <p class="xmsonormal" style= "line-height: 115%; background: white; margin: 0in 0in 7.5pt 0in;"> <span style= "font-size: 12pt; line-height: 115%; font-family: Calibri, sans-serif; color: rgb(51, 51, 51);"> In this episode we talk with Steve Ardire, an adviser to start-ups specializing in AI for Health & Wellness. His experience traces back to the beginning of AI time, when natural language processing and cognitive computing were nascent. Today, Steve is a force multiplier for newly minted ideas, helping teams sharpen their strategy, pinpoint their “why” and attract investors from seed to Series A. According to Steve—good storytelling is the acid test for AI brands in this hyper competitive space. <span style= "mso-spacerun: yes;"> </span><span style= "mso-spacerun: yes;"> </span></span></p> <p style="background: white; margin: 0in 0in 7.5pt 0in;"> <span style="font-size: 12pt;"><strong><span style= "font-family: Calibri, sans-serif; color: rgb(51, 51, 51);">About our Host:</span></strong><span style= "font-family: Calibri, sans-serif; color: rgb(51, 51, 51);"> This episode of </span><em><span style= "font-family: Calibri, sans-serif; color: rgb(51, 51, 51);">Change Makers and Their Stories</span></em><span style= "font-family: Calibri, sans-serif; color: rgb(51, 51, 51);"> is hosted by Claire Taylor, Director of Strategy at Carpenter Group.</span></span></p>
April 12, 2023
The ROI on Nature, with Ray Victurine
<p class="MsoNormal">ROI, return on investment, is a term we're all familiar with. The success of a business or investment depends on it. But how does this apply to nature, to wildlife? And we're not just talking about being ESG compliant. We're talking about the return on nature, a topic our guest today has been advocating for his entire career.</p> <p class="MsoNormal">Ray Victurine leads Wildlife Conservation Society's Business and Conservation Program, which is part of the markets team that engages with businesses and governments to support policies and practices that seek to balance conservation objectives with development interests. Ray is instrumental in WCS efforts to create investment opportunities for conservation related enterprises. He has more than 30 years of experience working on sustainable development programs and policies in Latin America, Africa, and Asia.</p> <p class="MsoNormal">In today's episode Ray will be speaking to us about why applying this concept is vital to the world and to our business practices.</p> <p class="MsoNormal"> </p>
March 30, 2023
Marketing Should Be Your Biggest Asset, with Neil Bathon
<p class="MsoNormal" style="margin-top: 4.0pt;"><span style= "font-size: 10pt; font-family: arial, helvetica, sans-serif;">By definition, research is the study of the past. And using the right research-based marketing can bring immense gains beyond insight. It can improve your business, operations, and competitive edge in measurable terms. Yet, across the industry, there remains a disconnect about the interplay between excellent marketing, excellent brands, and excellent firms.</span></p> <p class="MsoNormal" style="margin-top: 4.0pt;"><span style= "font-size: 10pt; font-family: arial, helvetica, sans-serif;">In this episode, we'll be speaking with Neil Bathon, who has not only understood the value of marketing, but has built a career and research empire on his ability to look at the right metrics that can quantifiably improve the bottom line for asset managers.</span></p> <p class="MsoNormal"><span style= "font-family: arial, helvetica, sans-serif; font-size: 10pt;">Neil is the Founder and Managing Partner of FUSE Research Network and <span style= "mso-bidi-font-size: 11.0pt; mso-bidi-font-family: Arial;">has appeared on CNBC and Bloomberg and is a regular contributor to a wide range of business publications, including The Wall Street Journal, Reuters, Ignites, and Barron's.</span></span></p>
10 total episodes available
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Yes, this podcast regularly features guests.
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