Welcome to Changing Lanes: The Hooks Playbook—a podcast about people, principles, and the power of grace in the car business. Hosted by third-generation dealer Kip Hooks, this show takes you inside the heartbeat of Hooks Lincoln in Fort Worth, Texas. From family stories that shaped the dealership’s soul to customer moments that changed everything, you’ll hear what it really means to do business with intention. With guest appearances including Piper the dealership pup, reflections on family, heritage, a certain fondness for college teams that wear purple and prefer amphibians with horns, and a commitment to serving with humility and heart—this podcast is your front-row seat to the Hooks way.
The Luxury of Being Known: Inside The Hooks Lincoln Experience
Luxury isn’t just about the vehicle. It’s about how people feel throughout the experience. In this episode of Changing Lanes: The Hooks Playbook, Kip Hooks, Owner of Hooks Lincoln, is joined by Trevor Brown of Experience Us, a Lincoln Institute Ambassador, for a conversation about what it takes to create a truly personalized luxury automotive experience. At Hooks Lincoln, that experience begins long before a customer walks through the door. It’s built through preparation, listening, trust, an...
30 Jul 2026
The Best Time To Buy A Car? When It's Right For You.
You've probably heard the advice before: wait until the end of the month, hold out for year-end incentives, or wait for interest rates to change. But what if there isn't a perfect time at all? In this episode of Changing Lanes: The Hooks Playbook, Kip Hooks explains why so many car buyers get caught up trying to time the market—and why that approach often creates more stress than savings. Instead, he shares a practical way to evaluate when it's truly the right time to buy based on your needs,...
2 Jul 2026
Process Over Pressure: A Better Way to Buy a Car
Buying a car shouldn't feel like a battle. Yet for many people, stepping into a dealership still comes with anxiety, uncertainty, and the fear of making the wrong decision. In this episode of Changing Lanes – The Hooks Playbook, Dealer Principal Kip Hooks explores why so many customers approach the car-buying process with hesitation and what dealerships can do to create a completely different experience. Rather than relying on pressure or sales tactics, Kip explains why transparency, clear co...
26 May 2026
45 Years Strong: Built on Trust, Driven by Legacy
What allows a business to survive for 45 years when so many others disappear? For Hooks Lincoln, the answer has never been complicated: relationships, consistency, and a commitment to doing right by people. In this episode, Owner Kip Hooks shares what it means to carry the responsibility of a multi-generational family business while leading through constant industry change. From growing up inside the dealership to navigating modern technology, evolving customer expectations, and the pressure ...
23 Apr 2026
You Have to Earn It: The Hooks Philosophy on Trust, Customers & Longevity
In this episode, Kip Hooks, Owner of Hooks Lincoln in Fort Worth, Texas, shares the philosophy that has shaped his dealership for generations—one rooted in trust, relationships, and long-term thinking. At the core of that philosophy is a simple but uncompromising belief: you have to earn it. Every customer interaction, every conversation, and every opportunity to do business must be earned through actions, not assumed. Rather than focusing on short-term outcomes or transactional wins, the con...
18 Mar 2026
Reviews Don't Lie: What Reputation Really Reveals
In this episode of Changing Lanes: The Hooks Playbook, dealership reputation is put under the microscope—starting with two real Google reviews from the same store that couldn’t be more different. So what separates great dealerships from the rest? Kip Hooks, owner of Hooks Lincoln in Fort Worth, Texas, breaks down what reviews actually reveal: not marketing, not luck—but culture, leadership, and the daily decisions happening behind the scenes. With a 4.7+ star rating and hundreds of authentic ...
19 Feb 2026
Character: The Real Foundation of a Great Dealership
In this episode of Changing Lanes: The Hooks Playbook, Kip Hooks, Owner of Hooks Lincoln in Fort Worth, Texas, sits down to discuss a topic that doesn’t always get the spotlight in the automotive industry — but drives everything behind the scenes: character. Dealerships often focus on process, pricing, inventory, and performance. But as Kip explains, none of it works without the right people. And the right people are defined first and foremost by character. From hiring decisions to leadership...
17 Dec 2025
Two Brothers. One Legacy. The Hooks Way.
In this special episode of Changing Lanes: The Hooks Playbook, Dealer Principal Kip Hooks is joined by his brother Kory Hooks for an open and thoughtful conversation about family, leadership, and the values that have shaped generations of the Hooks name in the automotive world. Though they each lead their own dealerships today, Kip and Kory share a deep-rooted history in the car business—one built on lessons passed down from their grandfather and father, a commitment to doing right by people,...
8 Dec 2025
Redefining Car Care: Inside Hooks Lincoln's Remote Service Philosophy
This episode of Changing Lanes: The Hooks Playbook takes you behind the scenes of a service model that’s transforming the ownership experience at Hooks Lincoln. Kip Hooks, Owner of Hooks Lincoln, shares how remote service, valet pickup and delivery, and mobile maintenance have evolved into cornerstone offerings designed to make car care effortless. Discover how these services began decades ago as small, customer-first gestures and grew into a fully scaled, highly organized system built around...
4 Nov 2025
From Transaction to Relationship: Inside Hooks’ Model
Hooks Lincoln Owner, Kip Hooks, shares how his dealership turned a traditional, often stressful process into something completely different — a relationship-driven experience built on trust, loyalty, and listening. In this episode of Changing Lanes: The Hooks Playbook, Kip explains how Hooks’ single point of contact model simplifies the car-buying journey by having one person guide each client from start to finish. It’s not just about selling cars — it’s about redefining luxury through person...
8 Sept 2025
Beyond Cars: How Hooks Lincoln Builds Trust Through Service
Customer service has changed dramatically over the past fifty years—surveys, metrics, and online reviews now dominate how businesses measure success. But at Hooks Lincoln, service has always been about something far more timeless: people, relationships, and doing the right thing in the moment. In this episode of Changing Lanes: The Hooks Playbook, Kip Hooks, Owner of Hooks Lincoln, reflects on the dealership’s decades-long tradition of putting humanity at the center of every customer interact...
5 Aug 2025
Legacy in Motion: Kip Hooks on Four Generations of Customer-First Leadership
In the premiere episode of Changing Lanes: The Hooks Playbook, Kip Hooks—Dealer Principal of Hooks Lincoln in Fort Worth, Texas—invites listeners into a candid conversation about what truly drives the dealership’s success: relationships, not transactions. As the third generation in a family legacy that spans more than 70 years in the automotive business, Kip unpacks the core philosophy that guides everything they do at Hooks Lincoln. Listeners will discover how the dealership’s unique i...
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