Welcome to the Channel 2.0 Podcast, where we explore the modern technology distribution model and the trends shaping the channel ecosystem. Hosted by Kameron Olsen, each episode features dynamic conversations with industry leaders, sharing actionable insights, success stories, and strategies for growth. Whether you’re a supplier, TSD, MSP, or Trusted Advisor, this podcast offers the tools and inspiration to thrive in the ever-evolving channel landscape. Tune in to elevate your business and lead the way in Channel 2.0.
AI Is Going to Replace the People Who Are Afraid, with Hannah Pryfogle (Boost AI)
Recorded live at Channel Partners 2026 in Las Vegas. Kameron sits down with Hannah Pryfogle of Boost AI, a Norwegian conversational AI provider that has been building voice and digital AI for regulated industries for the last ten years. Hannah came up through the Pryfogle channel family and has spent the last year and a half standing up Boost AI's US channel program from the ground floor.
This episode is for any Technology Advisor who has been watching the AI conversation from the sidelines. Hannah lays out the three-step entry into selling conversational AI, why IT and HR use cases are the lowest-risk starting point, and how to think about deterministic AI versus generative AI when your customer is in a regulated industry. She also gets into the supplier-side reality: why a TSD signature is the starting line and not the finish line, how to leverage a partner on a direct deal in a way that builds long-term trust, and why bringing fifteen vendors to a customer is the same as your customer going direct.
The most quotable moment of the episode lands late. Hannah's read on the biggest opportunity Technology Advisors are missing right now is the same as the biggest threat: AI itself.
In this episode:
Why a TSD signature does not open the floodgates
How to leverage a partner on a deal they did not bring you
The three least-risky places to start an AI conversation with a customer
What deterministic AI plus generative AI looks like in a regulated industry
Why "AI trainer" is the new contact center career path
The biggest threat to the channel right now (hint: it is not AI)
Guest: Hannah Pryfogle, Boost AI Connect with Hannah: https://www.linkedin.com/in/hannah-pryfogle/ (https://www.linkedin.com/in/hannah-pryfogle/) Host: Kameron Olsen, President, The Channel Advisors Connect with Boost AI: boost.ai Connect with The Channel Advisors: thechannel.ai
7 Sept 2026
AI Magnifies Your Broken Processes, with Rick Beckers
Rick Beckers has spent more than 30 years in the channel. He has owned an MSP, built a TSD, and now runs Channel Sales Pro, a consulting firm built on a single idea: the channel is ready to outsource.
In this conversation from Channel Partners 2026, Rick and Kameron get into why AI magnifies broken processes before it fixes them, why outsourcing is the next explosive growth area for partners, and why the human in the loop never fully disappears. They cover the race to zero, the rise of master MSPs and BPOs, and what the best channel companies are doing differently right now.
A practitioner's take on AI, outsourcing, and the relationships that still close the deal.
24 Aug 2026
The Generalist Era Is Over, with Ronnell Richards
Ronnell Richards has built three companies, pioneered the Technology Advisor agency model, and coached dozens of operators through the same climb. His read on where the channel is headed is blunt: the generalists are going to lose.
In this episode, recorded live at Channel Partners 2026 in Las Vegas, Ronnell breaks down the shift he sees coming. The advisors and suppliers who specialize, who serve a specific community at a high level, who change their messaging and get out of the transactional game, are the ones who excel. Everyone else spends the week shaking hands and buying drinks while the specialists close deals, because they walked in already knowing their targets.
He and Kameron get into how AI becomes a real force multiplier only when it is fueled by wisdom and hard won experience, not shortcuts. They talk bespoke over boilerplate, outcomes over fluffy KPIs, and the trap of building a business so dependent on you that you end up in your own prison of success.
This one is a direct, honest conversation between two operators who have built the hard way and are choosing to serve the channel with what they learned.
In This Episode:
Why the generalist era in the channel is ending, and what specialists do differently
How AI becomes a force multiplier only when experience and philosophy fuel it
Bespoke work versus boilerplate, and why the difference is the whole value
The prison of success that traps great sellers who never built a real, sellable business
What Ronnell learned scaling RD Direct to multiple offices and roughly 50 employees
The one move suppliers and Technology Advisors have to start investing in right now
Ronnell Richards on LinkedIn: https://www.linkedin.com/in/ronnellrichards/
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