Channel Marketing Champs

About Channel Marketing Champs

Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.

Publisher

Sharper B2B Marketing

Category

business

Language

en

Explicit

No

First episode

11 Feb 2025

Latest episode

1 Apr 2026

Latest episodes

30 episodes in the feed.

1. 

   1 Apr 2026

   Understanding the Vendor Mindset (feat. Maz Lopez)

   In this episode of Channel Marketing Champs, Russ sits down with Maz Lopez, EMEA Commercial Enterprise Marketing Team Lead at AMD. They discuss Maz's career journey, the importance of channel partners in marketing, and how AMD collaborates with its partners to drive success. Maz also emphasises the need for alignment between sales and marketing, the value of feedback from partners, and the importance of proactive engagement.

2. 

   11 Mar 2026

   The Future of Channel Marketing (feat. Kathryn Rose)

   In this episode of Channel Marketing Champs, Kathryn Rose discusses her extensive experience in channel marketing, the challenges faced by channel marketers, and the importance of community and best practice sharing. Kathryn emphasizes the need for marketers to align their efforts with business goals and leverage data to demonstrate their impact. And as a little bonus, Kathryn also highlights the role of AI in streamlining marketing processes and encourages continuous learning in the ever-evolving channel marketing landscape.

3. 

   4 Mar 2026

   WTF is an NFR Program? (feat. Jeremy Young)

   In this episode of the Channel Marketing Champs podcast, Russ welcomes Jeremy Young, Director of Community at Huntress Labs. They discuss the concept of NFR (Not For Resale) licensing and its significance in marketing to Managed Service Providers (MSPs). Jeremy shares insights on how to effectively engage MSPs, the importance of community in the industry, and key strategies for implementing a successful NFR program.

Who has been a guest on Channel Marketing Champs

Names identified in recent episode analyses. Showing up to five guests.

• Christin Grenier
• Asher Matthew
• Suraj Atreya
• Colleen Smith
• Steph Hackney

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

74

Social presence

0

YouTube

0

Engagement

32

Contact Channel Marketing Champs

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Channel Marketing Champs