Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!
Channel Smart | Ecosystem Acceleration
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Podcast Overview
Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!
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Publishing Since
2/7/2020
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Recent Episodes
January 27, 2026
Building a True Partner Ecosystem with Cisco 360
In this episode of the Channel Smart Podcast, Kathleen Martin speaks with Elisabeth de Dobbeleer and Jason Gallo from Cisco about the increasing complexity of the channel and how Cisco is responding with the Cisco 360 Partner Program. They discuss the program’s co-design approach, shaped directly by partner feedback, and how it introduces new opportunities for partner profitability while emphasizing capability, specialization, and long-term growth planning. The conversation also highlights ho...
December 4, 2025
Dear Vendors… Here’s Why Your Partners Aren’t Selling (And How to Fix It)
...Your Partners Can't Sell Your Stuff If You Don't Teach Them How. In this episode of Channel Smart, Janet Schijns, CEO of JSG, takes a candid look at why many vendors struggle to drive partner-led revenue and what they can do to change it. Based on conversations with hundreds of technology vendors, distributors, and channel partners, Janet breaks down the real reasons partners hesitate to sell certain solutions and how vendors can remove the friction that slows down channel growth. Ja...
May 16, 2025
Cooking Up Channel Growth with Max Joseph: AT&T’s secret ingredient for MRR
If you’ve ever lost a deal because of bad connectivity—or worse, had to answer for someone else’s $69 internet—this one’s for you. In this episode of Channel Smart, Laura Steward sits down with Max Joseph, Manager of Partner Solutions at AT&T (and yes, neighborhood nerd and culinary content creator) to dig into why AT&T’s APEX program might just be the best-kept secret in the MSP playbook. We’re talking: Why 100% of your customers need internet (and how to own that part of the stack)W...
30 total episodes available
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Frequently asked questions
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- What is Channel Smart | Ecosystem Acceleration?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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