A podcast for Channel Marketers, Channel Waves is a place where channel leaders share success strategies, best practices and emerging trends, brought to you by Structured.
AI, MSPs, and Real-World Impact
In this episode of ChannelWaves, Steven Kellam talks with Leslie Chiorazzi, Managing Partner of CMIT Solutions Manhattan, about what AI actually looks like inside an MSP today.
Leslie shares how she’s using AI to better understand her best clients, improve sales and marketing efforts, streamline operational work, and free up time to focus on relationships and strategy. They also discuss the growing complexity MSPs face when working with large vendors and distributors, and how AI can help make marketing, information, and insights easier to access and act on.
As AI takes on more execution and day-to-day busywork, people still buy from people. Relationships, conversations, and trust remain central, with AI supporting how MSPs market, sell, and serve customers rather than replacing the human side of the business.
16 Oct 2025
Episode 31 - Rebecca Jones
Self-Serve 2.0 is Here and It’s Not What You Think
AI is transforming the partner experience but not in the robotic, rinse-and-repeat way people expected. In this episode, Steven Kellam sits down with Rebecca Jones, Chief Growth Officer and COO at Bridge Partners, to unpack how self-serve has leveled up. Call it Self-Serve 2.0. It is faster, smarter, and finally useful. They explore how AI can personalize partner engagement at scale, strip out the chaos of bloated portals, and surface the real Voice of Partner using actual data instead of guesswork. Bottom line: vendors who blend AI with real human expertise are winning on relationships, not just results. If you care about keeping partners engaged and productive, this conversation is your playbook.
11 Jun 2025
Episode 30 - Larry Walsh
Steven Kellam interviews Larry Walsh about the future of channel leadership, exploring operational excellence, partner program scalability, and AI's impact on vendor-ecosystem engagement.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 47 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
70
Social presence
0
YouTube
0
Engagement
60
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