超级秀可思，寻找下一个Super Showcase。 我们洞察当下热门商业趋势，讲述有料有趣的品牌营销故事——品牌要如何玩转线上营销、拥抱年轻消费人群？销量增长和营销破圈如何同时实现？数智经营平台阿里妈妈是如何让品牌商家每一份经营都算数的？ 如果你对商业、营销及市场趋势感兴趣，千万别错过这档由阿里妈妈案例厂牌超级秀可思与JustPod联合打造的品牌营销解读原创音频节目。期待你的收听。 本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行。
超级秀可思SUPERSHOWCASE
Claim This Podcastby alimama超级秀可思 | JustPod
4 episodes
Updated Daily
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Podcast Overview
超级秀可思，寻找下一个Super Showcase。 我们洞察当下热门商业趋势，讲述有料有趣的品牌营销故事——品牌要如何玩转线上营销、拥抱年轻消费人群？销量增长和营销破圈如何同时实现？数智经营平台阿里妈妈是如何让品牌商家每一份经营都算数的？ 如果你对商业、营销及市场趋势感兴趣，千万别错过这档由阿里妈妈案例厂牌超级秀可思与JustPod联合打造的品牌营销解读原创音频节目。期待你的收听。 本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行。
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Publishing Since
2/27/2023
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Recent Episodes
March 17, 2023
Vol.4｜孤独疗愈，宠物经济兴起下的品牌经营法则
<p>-本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行-</p> <br /> <p>在高速发展的城市化浪潮中，宠物愈发成为当代人生活中不可或缺的家庭成员之一。人与宠物的羁绊越来越深，由此也推动了宠物经济的高速发展——过去几年，中国宠物市场在全球经济放缓的大环境下，依然能保持18%以上的年增速；在孤独经济、科学养宠等趋势的催化下，未来宠物经济的热度还将持续。</p> <p>本期「超级秀可思」，我们就从麦富迪、福来恩、顽皮wanpy这三个宠物品牌的成功营销案例出发，聊聊宠物经济。当宠物成为越来越多人的情感慰藉，品牌们要如何在激烈的市场竞争中找到自己的一席之地、新的流量和转化突破口在哪里？而品牌如何在阿里妈妈数智能力的助推下，坚持科学经营，巧用数智产品组合，建立良好的品牌价值体系和更为精细的消费人群运营策略，实现品效合一？超级秀可思，寻找下一个Super Showcase。</p> <br /> <p>-营销分享官-</p> <p>秀儿，阿里妈妈超级秀可思</p> <p>泽希，JustPod</p> <br /> <p>-制作团队-</p> <p>策划支持：阿里妈妈超级秀可思厂牌</p> <p>节目编辑：解霓</p> <p>声音设计：剪男</p> <p>节目统筹：张馨月、Adriana</p> <p>节目运营：仔仔</p> <p>视觉设计：蛋花</p> <br /> <p>-互动方式-</p> <p>微信公众号：阿里妈妈数字营销</p> <p>抖音号：alimama超级秀可思</p>
March 13, 2023
Vol.3｜居家健身成潮流，轻健身品牌如何花式出圈
<p>-本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行-</p> <br /> <p>过去几年中，开启“宅家”模式的消费者并没有停止对健身的热情，线上健身、居家健身等新模式都开始走红。而健身的核心消费场景，也开始从由场馆健身向居家健身延伸。在这一风潮下，围绕健身器械轻量化、健身功能智能化、健身装备裸感化三大细分趋势，也诞生了不少专注细分赛道需求的新锐品牌。</p> <p>本期「超级秀可思」，我们从梵品、FITURESLiM、YOTTOY三个品牌的成功营销案例出发，聊聊轻健身赛道的品牌是如何精准抓住细分赛道风口成功突围，阿里妈妈这样的数智经营平台又是如何帮助品牌快速提效，收获确定增长。超级秀可思，寻找下一个Super Showcase。</p> <br /> <p>-营销分享官-</p> <p>秀儿，阿里妈妈超级秀可思</p> <p>泽希，JustPod</p> <br /> <p>-制作团队-</p> <p>策划支持：阿里妈妈超级秀可思厂牌</p> <p>节目编辑：解霓</p> <p>声音设计：剪男</p> <p>节目统筹：张馨月、Adriana</p> <p>节目运营：仔仔</p> <p>视觉设计：蛋花</p> <br /> <p>-互动方式-</p> <p>微信公众号：阿里妈妈数字营销</p> <p>抖音号：alimama超级秀可思</p>
March 6, 2023
Vol.2｜打造品质生活，家电品牌如何塑造新式生活美学
<p>-本节目由阿里妈妈超级秀可思和JustPod联合出品，JustPod制作发行-</p> <br /> <p>如今，在大众消费决策愈发谨慎、更注重产品质量与生活品质的大趋势下，品质消费也成为主流的消费趋势；在家电行业，相关提升生活美学、满足生活场景极致化追求的品牌们逆势增长——尽管疫情反复带来了一定时期内的消费疲软，但品质生活类的家电却依然保持高增速。</p> <p>对于家电品牌来说，在产品为王的底层逻辑下，他们也开始寻求更高效的营销解决方案，以打造品牌心智、促进流量曝光和转化，并提高人群运营效率。</p> <p>本期「超级秀可思」，我们从西门子、德龙、大厨、知麻四个品牌的成功营销案例出发，聊聊在品质生活的大背景下，家电品牌是如何在阿里妈妈数智经营能力的帮助下，获取更大声量、实现销量爆发。超级秀可思，寻找下一个Super Showcase。</p> <br /> <p>-营销分享官-</p> <p>秀儿，阿里妈妈超级秀可思</p> <p>泽希，JustPod</p> <br /> <p>-制作团队-</p> <p>策划支持：阿里妈妈超级秀可思厂牌</p> <p>节目编辑：解霓</p> <p>声音设计：剪男</p> <p>节目统筹：张馨月、Adriana</p> <p>节目运营：仔仔</p> <p>视觉设计：蛋花</p> <br /> <p>-互动方式-</p> <p>微信公众号：阿里妈妈数字营销</p> <p>抖音号：alimama超级秀可思</p>
4 total episodes available
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This podcast updates daily.
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