CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
What happens when we stop talking about the energy transition purely as a technology or infrastructure challenge and start talking about the people who have to make it happen? In this episode, Natalie speaks with Zenobia Sayed, founder and strategy consultant behind At the Power Table Podcast , about making the energy sector more accessible, relatable and human. Zenobia shares why she believes the biggest challenge facing the energy transition is not whether we have the technology, but whethe...
24 Jun 2026
The Data Center Backlash: What the Industry Gets Wrong About Public Opposition with Jeff Hahn and Jason Stephenson
In this episode, Prof. Fridrik Larsen sits down with Jeff Hahn, founder of Hahn Agency and an authority on crisis communications, and Jason Stephenson of Escalent, to explore the growing public opposition to data center expansion across the United States. While capital and demand behind the data center boom are at record levels, public skepticism is rising just as fast. Their research shows that awareness of data centers is widespread, but consumer knowledge remains shallow, leaving the conve...
13 May 2026
Neuroscience & Energy Branding: Why Behavior Changes Beliefs with Dr. Kris De Meyer
Are we approaching energy communication backwards? In this episode, Prof. Fridrik Larsen sits down with Dr. Kris De Meyer, Neuroscientist and Director of the UCL Climate Action Unit, to explore how the human brain responds to large-scale change in the energy sector. While the technology and capital for a lower-carbon future are ready, progress is often slowed by resistance, misinformation, and polarised narratives. Dr. De Meyer explains why the traditional PR model of “changing minds to chang...
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