ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.
ChatB2B
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22 episodes
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Podcast Overview
ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.
Language
🇺🇲
Publishing Since
11/13/2025
1 verified contact email on file for ChatB2B
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Recent Episodes
July 28, 2026
The Anatomy of AI-Powered ABM
<p>ABM has promised precision at scale for decades, and AI was supposed to change that. The reality is uneven. Most programs are stalled on ICP modeling and sales-and-marketing alignment, while the harder questions remain unresolved: where AI is useful, whether that's classical or generative, and how to prove attributable revenue. Hans Bunes has spent almost 30 years in technology go-to-market, and for the past six years been consulting independently on ABM projects and sales enablement. He's joining us to walk through the anatomy of an AI-powered ABM program from his vantage point and where AI can have the biggest impact. </p><p> </p><p><b>Timestamps:</b> </p><p>00:00 Introduction to AI in B2B Marketing </p><p>01:12 Hans Bunes' Background and Expertise </p><p>02:10 Fundamentals of Customer Understanding </p><p>03:35 Importance of Data Quality and Foundations </p><p>05:22 Overestimating Customer Profiles </p><p>07:09 ROI and Challenges of AI Investments </p><p>09:50 Using Unstructured Data for Customer Insights </p><p>11:07 AI in Targeting and Segmentation </p><p>14:25 Change Management and AI Adoption </p><p>17:24 AI as a Tool for Personalization and Content Creation </p><p>21:23 Aligning Sales and Marketing with AI </p><p>24:40 Anatomy of a Successful ABM Program </p><p>36:26 Content and Outreach Strategies with AI </p><p>41:24 Measuring Impact and Incrementality </p><p>49:53 Future Trends and Opportunities in AI </p><p>54:02 Optimism and Human-Centric AI in B2B </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.dnb.com/" target="_blank">Dun & Bradstreet</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://hbr.org/1990/01/dont-automate-obliterate" target="_blank">Harvard Business Review - Don't Automate Obliterate</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://saster.com/" target="_blank">Saster - Jason Lemkin on AI</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>
June 30, 2026
What it takes to be creative in the AI era at HP
<p>In this episode, Liz Merrilees Emlay, Head of Global Creative Services and Product Marketing at HP, joins Andrew to wrestle with what it takes to be creative in an era when AI is brilliant at producing the average. We get into where AI is delivering real lift in content and creative work, where it isn’t, and what creative leaders are doing to redesign roles, rethink hiring, and prepare their teams for work that hasn’t been defined yet. The arc lands on the decisions creative leaders are making in the next one to two years that will set the trajectory for the next decade. </p><p> </p><p><b>Timestamps:</b> </p><p><b>00:00 Introduction to AI in B2B Marketing</b> </p><p><b>00:53 The Role of Content and Creative Services</b> </p><p><b>04:17 AI's Impact on Content Creation</b> </p><p><b>11:14 Creativity in the Age of AI</b> </p><p><b>20:08 Standing Out in a Sea of Content</b> </p><p><b>25:04 Context vs. Content in Marketing</b> </p><p><b>27:44 The Promise of AI: Efficiency or Something More?</b> </p><p><b>28:14 The Role of AI in Business Efficiency</b> </p><p><b>30:56 Balancing Efficiency and Creativity</b> </p><p><b>35:54 Redesigning Roles in the AI Era</b> </p><p><b>39:49 The Future of Creative Work</b> </p><p><b>49:05 Preparing for Unknown Futures</b> </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.hp.com/" target="_blank">HP</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.imdb.com/title/tt0098904/" target="_blank">Seinfeld</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>
June 2, 2026
Building the Backend for AI Agents with Patrick Vuong
<p>In this episode, Patrick Vuong, first Director of Product Management at Moderne, takes us inside the backend infrastructure that makes AI agents work reliably. Patrick brings a rare cross-ecosystem seat as a former Microsoft GitHub Copilot leader, now building the agent tooling embedded inside AWS Q, GitHub Copilot, and Broadcom App Advisor. We get into what multi-agent orchestration looks like in production, why backend infrastructure is the layer most marketing teams haven’t built for, and what it means to design for agents alongside humans. </p><p> </p><p><b>Timestamps:</b> </p><p>00:00 Introduction to AI in B2B Marketing </p><p>00:56 The Evolution of Software Development with AI </p><p>03:14 Quality Control in AI-Driven Development </p><p>07:43 Harnessing AI Agents for Consistency </p><p>12:24 Empowering Non-Technical Users with AI </p><p>17:51 Comparing Marketing and Development AI Stacks </p><p>23:16 The Evolution of AI Agents </p><p>25:45 Marketing AI Maturity Curve </p><p>27:43 The Future of Prompting and Agent Autonomy </p><p>29:46 Harnessing Agents for Predictable Outcomes </p><p>33:48 Dual Audience Marketing: Humans and Agents </p><p>38:37 Optimizing Team Structures for AI Integration </p><p>41:49 Empowering Non-Technical Users in AI </p><p>44:46 Future Milestones in AI Development </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.moderne.ai/" target="_blank">Moderne</a> (agent tooling and deterministic code modernization) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://docs.github.com/en/copilot/about-github-copilot" target="_blank">GitHub Copilot</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.anthropic.com/claude-code" target="_blank">Claude Code</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://survey.stackoverflow.co/2025/ai" target="_blank">Stack Overflow 2025 Developer Survey</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://dora.dev/dora-report-2025/" target="_blank">2025 DORA Report</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://modelcontextprotocol.io/introduction" target="_blank">Model Context Protocol (MCP)</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.veeam.com/" target="_blank">Veeam</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>
22 total episodes available
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