Chatterbox Podcast

About Chatterbox Podcast

Chatterbox helps solo creators build brands that behave as well as they sound. Rooted in emotional insight, strong relationships, and sustainable growth. Hosted by Emma Brooks. emmabrooksdesign.com (https://emmabrooksdesign.com?utm_medium=podcast)

Publisher

Brand Relationship - hosted by Emma Brooks

Category

business · education

Language

en

Explicit

No

First episode

9 Oct 2024

Latest episode

22 Aug 2025

Latest episodes

7 episodes in the feed.

1. 

   22 Aug 2025

   Season 02 | Ep. 02 | Trust Signal

   In this short episode, I introduce Step 2 of the Brand Behaviour System—where we move from words to proof. You'll learn: Why most values sound the same—and how to make yours felt How to design behaviours that build trust without saying a word The real reason your brand feels invisible (and how to fix it fast) These episodes are designed to be quick, clear, and behaviour-first. No fluff. Just real trust-building. 💡Want the full implementation system with templates + AI tools? → Join the waitlist (https://emmabrooksdesign.com/) No spam. No pressure. Just early access and founding member perks. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit emmabrooksdesign.com/subscribe (https://emmabrooksdesign.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

2. 

   1 Aug 2025

   Season 02 | Ep. 01 | Emotion Audit

   Season 02 | Ep. 01 | Emotion Audit This week’s audio episode kicks off The Brand Behaviour System with the one step no one talks about—but everyone feels. We’re going deep on: Why emotional resonance builds trust faster than positioning ever will How to spot the emotional gap between your brand and your audience A 5-minute exercise to start your own Emotion Audit right now 💛 Prefer a visual workspace + AI support?Join the Brand Behaviour System waitlist (https://tally.so/r/n0qo1j) to access the full toolkit when it launches. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit emmabrooksdesign.com/subscribe (https://emmabrooksdesign.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

3. 

   24 Jul 2025

   Your Brand Isn’t Broken. It’s Behaving Badly.

   Season 02 | Intro | Brand Behaviour In this intro episode, I’m giving you a behind-the-scenes of why I created the Brand Behaviour System, who it’s for, and why most solo brands fail to build trust, not because of bad design or weak messaging, but because their behaviour doesn’t match their words. 💛 Prefer a visual workspace + AI support?Join the Brand Behaviour System waitlist (https://tally.so/r/n0qo1j) to access the full toolkit when it launches. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit emmabrooksdesign.com/subscribe (https://emmabrooksdesign.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

4. 

   22 Jul 2025

   Season 02 | Intro | Brand Behaviour

   Hello, my lovelies. I’m reading this to you, because honestly, the written version never quite captures how I talk about this stuff. And I know I can get a bit passionate. This is the start of a five-part series called The Brand Behaviour System. It’s all about how your brand builds trust, not through fancy words or polished visuals, but through the way it actually behaves. These articles are completely free and they’ll land right here on Substack every week this August.But if you’re the kind of person who reads something and immediately thinks, “I need to do this to my own brand” I’ve got something for you too. I’m building a full implementation course with templates, AI tools, and a Notion workspace. You can hop on the waitlist now, no payment, just a raised hand: When Branding Still Doesn’t Feel Like You You know when you’ve put so much care into your business?Figuring out your values, refining your offer, polishing your messaging...Only to step back and think: “Who is this person? This doesn’t feel like me.” You’re not alone. Most solo creators are told to focus on defining values.Words like integrity. Authenticity. Excellence.They’re all lovely on paper. But here’s the truth no one says out loud: Values don’t convert.Behaviour does. Why Doesn’t Anyone Talk About Brand Behaviour? Because the branding world is obsessed with how things look and sound, not how they actually behave. We’ve got an entire industry built around: * Colour psychology * Canva templates * Quirky tone-of-voice guides * And yes, even AI prompts (and I’ve built plenty of those) But no one’s teaching solo creators how to design behaviour, the consistent, trust-building actions that make people feel safe, seen, and certain they’re in the right place. And you know why? Because behaviour doesn’t scale.It’s hard to package.And it’s definitely not easy to sell in a course. But for people like us, who are the brand, behaviour is the thing that makes you memorable. It’s how you respond.It’s how you onboard.It’s the tone of your follow-up email.It’s how it feels to work with you. That’s what people remember.That’s what they talk about with their friends, colleagues, or co-creators. So What Is Brand Behaviour? It’s the way you show up in action.It’s not an aesthetic.It’s not a slogan.It’s not your bloody colour palette. It’s the lived experience your clients have with you, from start to finish. Every business already has brand behaviour.The only question is, is yours intentional, or accidental? The Brand Behaviour System helps you make it intentional.So your brand feels clear, consistent, and trustworthy, without you having to try so hard. How Will This Help You? When your brand behaviour is aligned: ✅ Your messaging lands with the right people✅ Your delivery feels smoother, less draining✅ You stop second-guessing yourself at every touchpoint✅ And your brand starts to feel like you, every single time It’s like slipping on that perfect pair of shoes.You know you can walk all day in them and they won’t hurt you. This isn’t about performance.It’s about building trust through small, deliberate actions. How Fast Will It Work? Honestly? Quicker than most things in branding. Because when you stop claiming values and start demonstrating them, everything starts to click. Here’s what I usually see: * Week 1 – You spot the disconnects between what you say and how you behave * Week 2 – You start adjusting your messaging and delivery * By Month 1 – You’re attracting better-fit leads, clearer referrals, fewer of the wrong ones * By Month 2–3 – People start saying: “I just knew you were the right fit” That’s the power of behaviour. What’s Coming in August Each week, I’ll share a new article breaking down one part of the system: * Emotion Audit – How your clients actually feel before, during, and after working with you * Behavioural Values – Stop claiming what matters and start showing it (walk the talk) * Testimonial Triggers – How to ask for the right stories that build real trust * Proof Patterns – Writing brand statements that are real, specific, and grounded in what already works * Resonance Loop – How to build emotional consistency into every part of your delivery The articles are free.But the Notion templates, the workspace, and the GPT tools I use to build these systems? That’s part of the paid course. And it’s coming soon. Paid subscribers will get early access and the lowest price it’ll ever be. In Case You’re New Around Here… Hi, I’m Emma.I’ve been working with brands in some form or another for over 35 years. From stacking shelves and learning what a “brand” actually was, to building customer experience strategies, to working with solo creators like you, I’ve seen it all. And here’s what I know: People don’t remember your positioning.They remember how you made them feel. Brand behaviour is what makes that feeling happen on purpose. It’s not a vibe.It’s a strategy. Want In? If you want to follow the free series, just subscribe here to Chatterbox and the articles will be delivered straight to your inbox throughout August. 👇 Drop me a comment:Which step are you most excited about?Where does your brand behaviour feel a little off right now? A good test?If you’re having to try really hard to stay on brand...Then your brand’s probably not right. Thanks for being here.Thanks for listening. With courage and conviction,this is Emma signing off. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit emmabrooksdesign.com/subscribe (https://emmabrooksdesign.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

5. 

   22 Jan 2025

   Are You Losing Clients Without Realising It? Here’s Why.

   It’s frustrating—but it’s also fixable once you understand Relationship Debt. 🎙️ In this episode: I’m sharing what most businesses get wrong about loyalty, trust, and retention—and how to turn it around with a simple, strategic shift. ✅ Take the free Relationship Debt Scorecard Assessment! I’ve built a free GPT tool that helps you diagnose where you're losing client relationships—and what to do about it. Try it here: With courage & conviction, Ways to Work with Emma 🔥 Your brand isn’t just a business—it’s a relationship. Let’s build one that lasts. 📊 FREE Debt Relationship Scorecard GPT (https://emmabrooksdesign.gumroad.com/l/RDSGPT) – Identify and fix the gaps in your brand-audience connection. Get instant insights on how to strengthen your brand relationships. 🛠 Custom Notion Templates (https://emmabrooksdesign.gumroad.com/?_gl=1*pmj0lv*_ga*MTA1NjI4MTM3LjE3MjAxODM3OTc.*_ga_6LJN6D94N6*MTczNzQ2NjAwNC4yMTAuMS4xNzM3NDY2MDA1LjAuMC4w) – Designed to help you systemise, strategise, and scale your business with ease. ✍️ (https://emmabrooksdesign.com/subscribe)Chatterbox (https://emmabrooksdesign.com/subscribe) – My paid publication on personal branding & audience connection. Subscribe for exclusive insights. 🚀 1:1 Brand Relationship Consultation (https://emmabrooksdesign.gumroad.com/l/sqtaxj) (https://emmabrooksdesign.gumroad.com/l/sqtaxj)– A deep-dive strategy call to refine your brand voice, messaging, and positioning. Walk away with clarity & confidence. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit emmabrooksdesign.com/subscribe (https://emmabrooksdesign.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

6. 

   16 Oct 2024

   Your 'Secret Sauce' Isn't What You Think

   This is a free preview of a paid episode. To hear more, visit emmabrooksdesign.com (https://emmabrooksdesign.com?utm_medium=podcast&utm_campaign=CTA_7)

7. 

   9 Oct 2024

   Why You Don’t Need to Be Loud to Succeed at 50+

   Podcast Show Notes: Episode Description: Are you over 50 and feeling overwhelmed by the noise of the online business world? Do you feel like you need to be loud and flashy to get noticed? This episode is for you. We're talking about why your age and experience are your biggest assets, not liabilities, in the world of online business. Learn how to leverage your wisdom, build genuine connections, and create a thriving business that aligns with your values. Key Takeaways: * Experience is your superpower: You don't need to compete with the "young guns" by trying to be something you're not. Your lived experience is what sets you apart and attracts the right clients. * Depth over flash: In a world of quick fixes and fleeting trends, clients crave stability and wisdom. You offer a long-term vision grounded in reality. * Emotional intelligence is your secret weapon: You've spent years honing your ability to connect with people authentically. This is a rare and valuable skill that will help you build trust with clients. * Quiet confidence wins: Your experience gives you an inherent understanding of what works and what doesn't. You don't need to shout to be heard; your quiet confidence will speak volumes. * Turn your wisdom into action: Identify your niche, package your knowledge into valuable offerings (coaching, courses, etc.), share your story, and focus on building relationships, not just chasing numbers. Call to Action: Ready to step into your power and create a business that truly lights you up? Message Emma to dive deeper into your superpower. Resources Mentioned: * This episode draws heavily on concepts discussed in the article: * You may also want to explore Emma Brooks's articles in Season 1: Client Relations (https://emmabrooksdesign.com/s/season-1), as they touch upon similar themes of authenticity and connection. Let’s chat soon. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit emmabrooksdesign.com/subscribe (https://emmabrooksdesign.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2)

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.