Cheap @$$ Marketing

About Cheap @$$ Marketing

In 2026, AI is a commodity, but Orchestration is a craft. Welcome to New Prompt: Who This, the audio blueprint for CEOs, founders, and marketing operators who have outgrown generic AI advice. Hosted by the specialized AI pods at SamBohon.Digital and curated by marketing strategist Sam Bohon, this show isn't about "what" AI can do—it’s about the high-fidelity strategy required to turn raw technology into an ROI-Moat.

Publisher

SamBohon.digital

Category

business

Language

en

Explicit

No

First episode

27 Feb 2024

Latest episode

28 May 2026

Latest episodes

19 episodes in the feed.

1. 

   28 May 2026

   Episode 14: Winning the Great DFW Divide

   If you treat the Dallas-Fort Worth Metroplex as a single, uniform market, you are bleeding marketing capital. In this episode of New Prompt_Who This, we break down why blanket, regional-wide campaigns lead to massive Friction-Loss. A strategy engineered for a corporate suite in Downtown Dallas will completely miss the mark with an industrial operator in Fort Worth. We deconstruct the distinct psychologies of the East and West Metroplex, and provide a concrete framework for replacing regional assumptions with Grounded Intelligence. What we cover in this episode: The East vs. West Divide: Why treating DFW as a monolith causes national campaigns to fail, and how local consumer psychologies differ between corporate hubs and industrial bases. The AI Tactical: A step-by-step guide to using AI agents to clean, segment, and route your CRM lists based on regional density and business profiles. The SBD Edge: How validating localized demographics before running campaigns builds an unassailable ROI-Moat for your business. Ready to eliminate technical and operational friction? Connect with the team and explore our marketing engine at SamBohon.digital (https://www.sambohon.digital)

2. 

   29 Apr 2026

   Episode 13: The "Film Grain" Principle: Visual Depth as a Premium Signal

   Digital saturation has turned "perfect" AI defaults into brand liabilities that signal a lack of workmanship. This session breaks down the "Film Grain" Principle—a technical framework for multimodal prompting that leverages urban functionalism to architect an ROI-Moat. Stop decorating with plastic; start engineering visual depth and Proof of Humanity.

3. 

   28 Apr 2026

   Episode 12: Systemic Empathy - Moving Past Robotic Personalization

   Automation purgatory is where high-ticket deals go to die. Right now, 55% of organizations are trapped in a cycle of "plastic" interactions—cold, robotic scripts that high-value customers can detect instantly. In this episode of New Prompt: Who This, we break down why generic AI personalization is failing and how to implement Systemic Empathy to protect your ROI-Moat. We're moving beyond "rented intelligence." To maintain a high-fidelity connection, you have to own the engine and seed it with your reality—previous emails, technical documents, and solved problems—so the model reasons like a human craftsman rather than a generic bot

4. 

   15 Apr 2026

   Episode 11: The "Noise" Threshold 📉

   In 2026, the internet isn’t just crowded—it’s saturated. If your marketing strategy is still "Generate & Publish," you aren't just losing rank; you're becoming background noise. In this episode of New Prompt_Who This, we dive into the "Attention Tax" and why the "Soul Gap" in AI content is the #1 threat to your agency’s growth. We’re moving past "Better Prompts" and into Systemic Empathy. Learn how the SBD Stack (Coolify + EspoCRM) allows you to architect brand trust through first-party data and why Schema Markup is the essential infrastructure for surviving the death of traditional search. Key Briefing Points: The Identity Crisis: Why "AI-Generic" is a death sentence for your brand voice. Schema & Structure: How to help AI agents (and Google SGE) understand your brand architecture. The 6-Second Rule: Earning attention in a world of infinite AI "slop." Professional Hygiene: Using the "Redline Test" to manage liability and hallucinations. Stop blending in. Start breaking through. It’s time to build the system. (www.sambohon.digital/stack)

5. 

   1 Apr 2026

   Episode 10: The Frictionless Funnel ⚡

   Stop asking for permission and start providing proof. If your lead generation strategy still relies on a static "Contact Us" form, you aren't just managing the lag—you’re hemorrhaging high-intent traffic. In 2026, the traditional "interrogation" model of marketing is a death sentence for conversion. People don't avoid reaching out because they aren't interested; they avoid it because they don't want to feel trapped in a human sales loop. In this episode, we break down Agentic UX—the SBD framework for replacing boring lead magnets with custom interactive utilities, or Gems. Inside the War Room: The Death of the Form: Why the "Give-to-Get" model is shifting toward immediate, grounded utility. Meet the Team: How Keisha (The Concierge) and Ava (The Consultant) break the communication barrier by providing a pressure-free, "Agentic Handshake" before a human ever steps in. DIY vs. Sovereign: A 3-step guide to building your own "Seed" Gem, and why you’ll eventually hit the ceiling without a "Nervous System." The OpenClaw Anatomy: Understanding how the Stack connects a Gemini Brain to the sensors of HubSpot and Asana. The form is a cage. The Gem is a key. It’s time to open the door. Visit the Lab: SamBohon.digital (https://www.sambohon.digital)

6. 

   25 Mar 2026

   Episode 9: Algorithm-Hopping 📡

   Broad channels are dead. If you’re still shouting into the void of "Mainstream Social," you’re managing the lag. Today, we’re breaking down Algorithm-Hopping—the SBD strategy for converting the hyper-online communities on Discord and Reddit. We discuss why these grassroots nodes are vital for sustained growth and how to use Agentic AI to engage them without triggering their "AI Slop" defenses.

7. 

   19 Mar 2026

   Episode 8: Digital Workmanship

   If your brand looks like a generic AI default, you’ve already lost the B2B handshake. Welcome to Episode 8 of New Prompt_Who This. Today, we’re diving into the "SBD Design Ethos." We’re moving past the hyper-saturated, "plastic" look of 2024 AI art and into the era of Digital Workmanship. We discuss why "Film Grain," moody contrast, and urban functionalism are the new trust signals for industrial and high-stakes brands. In this episode: The Plasticity Crisis: Why "Perfect" is a liability in 2026. The George Lucas Method: Using the "Used Future" aesthetic to build trust. Technical Mastery: Why we prompt for 35mm grain and motion blur. Visual Depth as an ROI-Moat: Engineering "Click-Confidence." Stop using stock prompts. Start architecting visual truth. Join the Stack: www.sambohon.digital (www.sambohon.digital)

8. 

   12 Mar 2026

   Episode 7: The Orchestrator’s Burden

   In 2026, the greatest risk to your brand isn't a competitor—it’s a hallucination. Welcome to Episode 7 of New Prompt_Who This. Today, we’re peeling back the curtain on the "Orchestrator’s Burden." We move past the hype to discuss the cold reality of Professional Liability. We look at the landmark Air Canada case—where a chatbot’s lie became a legal mandate—and why the "SBD Stack" treats AI as a high-velocity copywriter, not a replacement for human conviction. In this episode: The Air Canada Precedent: Why "the AI made it up" is no longer a valid legal defense. The Redline Test: SBD’s technical filter for catching "Digital Drift." The Reviewer’s Intuition: Using 20 years of experience to spot the "vibe" of a hallucination. Ownership & Sovereignty: Why the pods didn't make the mistake—the publisher did. If you aren't governing your AI, you aren't leading your brand. Join the Stack: www.sambohon.digital (www.sambohon.digital)

9. 

   5 Mar 2026

   Episode 6: The Synthesis Gap — Why Search is Dying and How to Own the Answer

   The era of "10 Blue Links" is over. If your marketing strategy relies on users clicking through to a cluttered landing page just to find a basic technical answer, you are losing the 2026 consumer to Friction-Loss. In this episode of New Prompt_Who This, we break down "The Synthesis Gap"—the massive shift from traditional search engines to LLM-driven research. We explore why the 2024-era tactic of "gating" information is now a usability crime scene that puts buyers in a negative headspace before they even meet you. We dive into: The Death of the Hunt: Why the modern buyer is a "Lazy Genius" who demands immediate, in-feed value. Citation Share: Moving from ranking #1 to being the "Entity" the AI trusts to build its answer. The SBD Method: How we identify the technical vacuums AI currently fails to fill and use "Fact-Dense Modules" to claim the market share of the answer. Click-Confidence: Why providing the solution for free is the only way to build trust in an automated world. Stop making your customers do digital homework. Start owning the answer. Reclaim your velocity: www.sambohon.digital (https://www.sambohon.digital) #SBD #NewPromptWhoThis #SGE #AIStrategy #SynthesisGap #DigitalWorkmanship #FutureOfSearch #B2BMarketing

10. 

    26 Feb 2026

    Episode 5: The ROI Moat

    If your entire competitive advantage is a clever paragraph you typed into a $20-a-month chatbot, your business isn't "innovative"—it's a vulnerability. Welcome to the debut of New Prompt_Who This (formerly New Prompt_Deep Dive). In this episode, we’re putting "Prompt Engineering" in the same bin as rotary phones and breaking down why the real value of AI lies in the ROI-Moat. We dive into why prompts are now a commodity and why B2B leaders must pivot toward building proprietary, agentic systems that they actually own. From the "Friction-Loss" of manual data entry to the retooling of niche assets like DFWPowdertek, we discuss how architecting an AI team—rather than just buying a tool—is the only way to scale an SMB without losing your staff or your soul. In this episode: The Great 2024 Delusion: Why "Prompt Packs" were a hobby, not a strategy. Architecture vs. Prompting: Building systems that function as Intellectual Property. Killing the "Day-to-Day Swamp" for SMB owners. The "Replacement Fear": Why proper AI architecture actually protects your best people. Stop chasing tools. Start building engines. Reach out to the War Room: www.sambohon.digital

11. 

    18 Feb 2026

    Episode 4: Proof of Humanity

    The "Plastic Marketing" filter is the 2026 equivalent of banner blindness—it is the biological-level immunity high-intent buyers have developed against frictionless, soul-less AI content. If your output looks "perfect," your market already thinks it’s fake. In this episode of the New Prompt_Deep Dive, we open the hood on how SamBohon.Digital architects trust in a deficit-heavy marketplace. We move beyond the prompt to explore the 60/40 Rule: why 60% technical precision must be met with 40% "Real World Grit" to build a defensible ROI-moat.

12. 

    7 Feb 2026

    Episode 3: The Angle of Attack - Disrupting the 2026 Marketplace

    In this episode, we dive into the core of the SBD Knowledge Stack to explore the Angle of Attack (AoA)—a structural framework designed to move beyond "better" and embrace "different". Moving past industry clichés and "Plastic Marketing," our hosts break down how to identify market openings by analyzing where legacy competitors are slow and bloated.

13. 

    7 Feb 2026

    Episode 2: The Velocity Engine - Inside the SBD Pod System

    This episode of Deep Dive, we pull back the curtain on the logistical "engine" driving SBD’s rapid marketing execution in 2026. Moving away from traditional, slow-moving agency structures, the episode explores how SBD has replaced linear workflows with a high-speed "Pod System" designed to reduce lead times from weeks to just 72 hours.

14. 

    7 Feb 2026

    Episode 1: Beyond the Prompt: Why AI Agencies are Dying

    The "AI Agency" is officially a commodity. In 2026, if you’re just selling prompts, you’re already obsolete. In this debut episode, Sam and the team at SBD break down the shift from simple AI operation to high-level orchestration. We dive deep into why "Plastic Marketing" is killing brand trust and how to build an ROI-Moat that protects your business from the flood of generic content. In this episode, we explore: The Plastic Marketing Crisis: Why consumers can "smell a bot" and how to find your Counter-Narrative Strike. Orchestration vs. Operation: A look inside the SBD Pod System—how humans provide the "Soul Gap" while AI handles the high-velocity execution. Proof of Humanity: Why first-party data and "Texas Grit" are the only ways to win in a world of infinite content. Stop waiting for AI to "do your marketing" and start architecting your results.

15. 

    28 Mar 2024

    Episode 5 - Market & Competitor Analysis

    Strap in as we dive deep into the world of market analysis and competitor evaluation! Join host Sam as he equips listeners with the tools and insights needed to navigate the competitive landscape like a seasoned pro. From dissecting SWOT analyses to uncovering hidden opportunities and threats, this episode is a must-listen for any entrepreneur looking to gain a competitive edge. Tune in to learn how to analyze your market and competitors with precision and finesse. Get ready to level up your marketing game and dominate your industry like never before!

16. 

    21 Mar 2024

    Episode 4 - Knowing Your Audience

    Episode 4 of the Cheap @$$ Marketing podcast dives into the fundamental importance of understanding your audience. Join me, Sam Bohon, your marketing boy (guy, dude?) as we unravel the crucial insights behind knowing your potential customers– from demographics to preferences – and explore why this knowledge is the cornerstone of effective marketing strategies. Tune in for actionable tips and real-world examples that illuminate the power of audience understanding in crafting compelling marketing campaigns. Huzzah! and laser beams.

17. 

    14 Mar 2024

    Episode 3 - Defining Your Business

    🔥 Dive into Episode 3 of "Cheap @$$ Marketing" where we explore defining your business. 🚀 Discover DIY branding tips, hear success stories, and engage with the online SMART worksheet! 🎧 #CheapMarketing #BusinessGrowth #Podcast

18. 

    6 Mar 2024

    Episode 2 - Embracing the Zero Budget

    Dive into Episode 2 of "Cheap @$$ Marketing. This week, we're cracking the code on how to make waves without breaking the bank. Who says you need a fat wallet to create buzz? We'll show you how creativity, ingenuity, and the digital tools you already have can turn a shoestring budget into marketing gold. From guerrilla tactics to the power of social media, get ready to learn the ins and outs of stretching those dollars (or lack thereof) to their absolute limit. It's time to embrace the zero, make it your hero, and skyrocket your brand without spending a dime. Buckle up, because we're about to take your marketing game from budget to bougie on a ramen noodle budget. (Creamy Chicken - regular is just kinda awful)

19. 

    27 Feb 2024

    Episode 1 - The Origin Story

    All good marketing people need a good origin story. Mine includes GameStop, San Diego Comic Con, and a new old Subaru Forrester ;) - Also, we kick off the concept behind Cheap @$$ Marketing, how it can help you be even more amazing for the low price of zero! (Also there's a book coming out - cause of course there is.) Quiz at the end! (There's no quiz.)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings