In 2026, AI is a commodity, but Orchestration is a craft. Welcome to New Prompt: Who This, the audio blueprint for CEOs, founders, and marketing operators who have outgrown generic AI advice. Hosted by the specialized AI pods at SamBohon.Digital and curated by marketing strategist Sam Bohon, this show isn't about "what" AI can do—it’s about the high-fidelity strategy required to turn raw technology into an ROI-Moat.
Cheap @$$ Marketing
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19 episodes
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Podcast Overview
In 2026, AI is a commodity, but Orchestration is a craft. Welcome to New Prompt: Who This, the audio blueprint for CEOs, founders, and marketing operators who have outgrown generic AI advice. Hosted by the specialized AI pods at SamBohon.Digital and curated by marketing strategist Sam Bohon, this show isn't about "what" AI can do—it’s about the high-fidelity strategy required to turn raw technology into an ROI-Moat.
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Publishing Since
2/27/2024
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Recent Episodes
May 28, 2026
Episode 14: Winning the Great DFW Divide
<p>If you treat the Dallas-Fort Worth Metroplex as a single, uniform market, you are bleeding marketing capital. </p><p>In this episode of New Prompt_Who This, we break down why blanket, regional-wide campaigns lead to massive <strong>Friction-Loss. </strong>A strategy engineered for a corporate suite in Downtown Dallas will completely miss the mark with an industrial operator in Fort Worth. We deconstruct the distinct psychologies of the East and West Metroplex, and provide a concrete framework for replacing regional assumptions with <strong>Grounded Intelligence.</strong></p><p><strong>What we cover in this episode:</strong></p><ul><li><strong>The East vs. West Divide:</strong> Why treating DFW as a monolith causes national campaigns to fail, and how local consumer psychologies differ between corporate hubs and industrial bases.</li><li><strong>The AI Tactical:</strong> A step-by-step guide to using AI agents to clean, segment, and route your CRM lists based on regional density and business profiles. </li><li><strong>The SBD Edge:</strong> How validating localized demographics before running campaigns builds an unassailable <strong>ROI-Moat</strong> for your business. </li></ul><p><br></p><p>Ready to eliminate technical and operational friction? Connect with the team and explore our marketing engine at <a href="https://www.sambohon.digital" target="_blank" rel="noopener noreferer">SamBohon.digital</a></p><p></p>
April 29, 2026
Episode 13: The "Film Grain" Principle: Visual Depth as a Premium Signal
<p>Digital saturation has turned "perfect" AI defaults into brand liabilities that signal a lack of workmanship. This session breaks down the "Film Grain" Principle—a technical framework for multimodal prompting that leverages urban functionalism to architect an ROI-Moat. Stop decorating with plastic; start engineering visual depth and Proof of Humanity.</p>
April 28, 2026
Episode 12: Systemic Empathy - Moving Past Robotic Personalization
<p>Automation purgatory is where high-ticket deals go to die. Right now, 55% of organizations are trapped in a cycle of "plastic" interactions—cold, robotic scripts that high-value customers can detect instantly. In this episode of New Prompt: Who This, we break down why generic AI personalization is failing and how to implement Systemic Empathy to protect your ROI-Moat.</p><p>We're moving beyond "rented intelligence." To maintain a high-fidelity connection, you have to own the engine and seed it with your reality—previous emails, technical documents, and solved problems—so the model reasons like a human craftsman rather than a generic bot</p><p></p>
19 total episodes available
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