Cheer: The British Way is hosted by Tori Rubin (founder of Unity Allstars) and Ant Ridgway (Director of EMCA). This podcast shines a spotlight on the UK cheerleading scene, exploring the culture, athletes, and communities that make it unique. From competition days to the grind of training, Tori dives into stories from coaches, athletes, and industry leaders, uncovering the challenges, triumphs, and behind-the-scenes moments that define the sport. Whether you’re a cheerleader, parent, or fan, it’s a true celebration of cheerleading, the British way.
In this episode, we're talking about one of the biggest topics in cheerleading: tumbling.
We're joined by Sean Guzman, head of tumbling at Top Gun. Sean walked into Top Gun in 1998 and never left, and nearly 30 years later he's one of the most respected tumbling coaches in the world.
Join us as we discuss Sean's journey, coaching philosophy, long-term progression, how tumbling has evolved, and so much more. Whether you're an athlete, parent or coach, there's plenty here to take back to the gym.
Want us to get Sean back for round two? Let us know in the comments! Like, subscribe and follow us on Instagram, TikTok and YouTube, or email us at hello@cheerthebritishway.co.uk with your thoughts.
25 Sept 2026
Electric Athletics - The Founder Story
In this episode, Tori and Ant sit down with Becky, the founder of Electric Athletics, to talk about where it all began. From the very first spark of an idea to building a programme and a community of her own, Becky takes us behind the scenes of the journey, the challenges, the big moments, and what it really takes to start a cheer gym from scratch.
Whether you're part of the Electric Athletics family or just love a good origin story, this one's for you.
🎙️ Cheer: The British Way
#NotJustCheer
📧 hello@cheerthebritishway.co.uk
11 Sept 2026
Things We Wish Parents Knew
In this episode, Ant and Tori tackle the things we wish parents knew, looking at it from both sides. Tori speaks as a cheer coach and a cheer parent, so this one covers the full picture.
They clear up some of the questions and misunderstandings that come up most often, including why an athlete might not have moved division yet, and why moving "up" isn't always the best thing for an athlete's development, even when it feels like the obvious next step.
If you're a cheer parent trying to make sense of it all, or a coach who's had these conversations more times than you can count, this episode is for you.
🎙️ Cheer: The British Way #NotJustCheer
📧 hello@cheerthebritishway.co.uk
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