Chiropractic Practice Success - CHIROBASIX

About Chiropractic Practice Success - CHIROBASIX

This podcast is for every Chiropractor who is looking to grow their practice. We cover Chiropractic marketing, strategies, tactics, and programs that are helping the top DCs across the globe build massively successful Chiropractic practices. Subscribe now and build the practice of your dreams. Learn more at https://chirobasix.com.

Publisher

Nick Fischer

Category

business

Language

en

Explicit

No

First episode

26 Jul 2021

Latest episode

1 Oct 2026

Latest episodes

26 episodes in the feed.

1. 

   1 Oct 2026

   Chiropractic Website Best Practices: 3 Jobs Your Site Must Do to Get New Patients

   Chiropractors, every ad, post, and promotion you run ends up sending people to your website. Over 80% of patients research a provider online before booking, so your website decides whether all that marketing turns into booked visits. In this training, Nick Fischer from CHIROBASIX walks through the three jobs every chiropractic website needs to do, and the best practices behind each one. 1. Get found → Put your primary keyword (like "chiropractor in [city]") in the H1, and use related keywords in the headers further down the page → Write the way patients search, in plain language and without keyword stuffing → Give each service and condition its own in-depth page (headaches, sciatica, lower back pain, spinal decompression) so Google, ChatGPT, and Gemini see you as the go-to source 2. Build trust → Replace stock photos with real photos and video from a practice media day → Show your Google reviews and video testimonials throughout the site → Write a detailed About page with your headshot, credentials, and experience → Build an educational video library you can use on your site, in blog posts, on social, and in texts to current patients 3. Convert visitors into patients → Use high-contrast calls to action on every page, a clickable phone number, and a floating call button on mobile → Offer online booking, or a "request an appointment" form if you'd rather confirm each visit yourself → Add a chat widget, either a simple form or an AI virtual CA that answers questions around the clock → Keep forms short, show your new patient special, and explain what the first visit is like Behind the scenes: a fast site, Google Analytics and Tag Manager, call tracking, and a Google Map embedded in the footer. Quick-start roadmap: start with the quick fixes, like a clickable phone number, a call to action in your navigation, your new patient special on display, and real photos in place of stock. Then take on the bigger projects: service and condition pages and online booking. After that, keep adding reviews, current info, fresh photos, and new educational videos. 📋 Get a free website audit: https://chirobasix.com/resources/audit/ (https://chirobasix.com/resources/audit/) 📸 Download the free Media Day Checklist: https://chirobasix.com/resources/media-day-checklist/ (https://chirobasix.com/resources/media-day-checklist/) 💻 See examples in our client website portfolio: https://chirobasix.com/services/websites/ (https://chirobasix.com/services/websites/) CHIROBASIX is a full-service marketing agency that works only with chiropractors. If you need help with your website, SEO, or patient growth, reach out. This is our specialty. #ChiropracticMarketing #ChiropracticWebsite #ChiropracticSEO

2. 

   17 Sept 2026

   The Google & AI Search Playbook for Chiropractors (Full Training)

   Most chiropractors rank #1 sitting at their own front desk — and disappear two miles down the road. This full training breaks down how to fix that across Google, Google Maps, your website, and the AI platforms patients are now using instead of search. There are hundreds of people in your city online right now looking for help with back pain, neck pain, sciatica, and headaches. They're searching Google. They're asking ChatGPT. You don't have to convince them they need care — you just have to show up. In this episode, Nick Fischer walks through the complete system CHIROBASIX uses to position chiropractic practices across every search platform that matters — the same material covered in the full coaching training. WHAT'S COVERED Why the goal is owning all three sections of the Google results page, not just one The two types of Google Ads every practice should run, and how Local Service Ads differ from pay-per-click The conversion tracking mistake that quietly kills most DIY ad accounts Building a negative keyword list so you stop paying for competitor searches The Google Business Profile fields most practices leave blank, and why the most complete listing usually wins Why review velocity matters as much as review count Why review gating costs you reviews and puts your listing at risk Handling a negative review without making it worse Why name, address, and phone number have to match exactly across every directory Building service pages, symptom pages, and location pages that actually rank Using schema to establish yourself as an authoritative doctor, separate from your business Structuring content so ChatGPT, Gemini, and Google's AI answers cite you Why AI agents are calling local businesses to book appointments, and what happens when you miss those calls How publishing your pricing affects whether AI recommends you Turning one video into a dozen pieces of content across every platform The weekly habits your front desk team needs for any of this to work FREE VISIBILITY AUDIT See exactly where your practice ranks today, what your Google Business Profile is missing, and which website gaps are holding you back. No obligation. https://chirobasix.com/resources/audit/ (https://chirobasix.com/resources/audit/) CONNECT Website: https://chirobasix.com (https://chirobasix.com) Video version of this training: https://www.youtube.com/watch?v=9ilP2zsVqCo (https://www.youtube.com/watch?v=9ilP2zsVqCo) The Chiropractor's Marketing Playbook: https://chirobasix.com/blog/ (https://chirobasix.com/blog/) ABOUT THE SHOW The Chiro Success Podcast is hosted by Nick Fischer, founder of CHIROBASIX — a digital marketing agency working exclusively with chiropractic practices. SEO, Google Ads, websites, reviews, and patient reactivation for 150+ offices nationwide. Search is a long game. Rankings compound over months, not days. But once you're in those top positions, patients who are already looking for care start finding you consistently. Start today.

3. 

   1 Jul 2026

   Retention Beats Recruitment: The Real Chiropractic Growth Formula

   Retention Beats Recruitment: The Real Chiropractic Growth Formula Most chiropractors believe the path to a bigger practice is simple: more new patients. Dr. Kevin Day says that's exactly backwards — and it's burning docs out and draining their bank accounts in the process. In this episode, Nick sits down with Dr. Kevin Day of The Remarkable Practice to unpack how he scaled his own practice from 100–150 visits a week to over 600 (with 700 in sight) — not by chasing new patients, but by mastering retention, patient education, and team training. If you feel stuck on the new-patient hamster wheel, this conversation will change how you think about growth. What you'll learn: Why it's far cheaper to keep a patient than to buy a new one — and how that changes your entire growth strategy What PVA (Patient Visit Average) really tells you, why the industry average of 12 is a problem, and the simple rule that your PVA should be 10x your years in practice The dentistry lesson from the 1930s that explains why patient education is your most powerful retention tool Why "every role is clinical" and how your front desk and support staff quietly make or break retention The three stages of practice growth: doctor training (0–150), staff training (150–300), and patient training (300+) The litmus test that reveals whether your team actually believes in what you do The two biggest team-training mistakes that stall practices in the 80–150 visits/week range The 5 domains every practice runs on (attraction, conversion, retention, team, money) and the "4 R's" for building systems that don't depend on you How predictable revenue (EFTs & lifetime value) lets you bonus your staff, forecast growth, and finally step into the CEO seat Why the average chiropractor makes $500K worth of mistakes in their first 15–20 years — and how coaching shortcuts the curve A line worth the whole episode: "Teaching changes what you know, training changes how you do things, but coaching changes how you think." Connect with Dr. Kevin Day & The Remarkable Practice: Email: drkevin@theremarkablepractice.com (mailto:drkevin@theremarkablepractice.com) Website: theremarkablepractice.com (http://theremarkablepractice.com) Dr. Kevin is hosting a 2-hour retention intensive in August — https://theremarkablepractice.com/upcoming-events/ (https://theremarkablepractice.com/upcoming-events/)

Who has been a guest on Chiropractic Practice Success - CHIROBASIX

Names identified in recent episode analyses. Showing up to five guests.

• Dr George Birnbach
• Nick
• Dr Noel Lloyd
• Heidi Ryder
• Dr Nathan Unruh

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Podcast Authority Score: 25 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

37

Social presence

0

YouTube

0

Engagement

32

Contact Chiropractic Practice Success - CHIROBASIX

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.