Hey there, Chiropractors!
Welcome to ChiroVisibility: The Podcast. I'm Philippa, a chiropractor who got a bit obsessed with why some practices show up online and others don't, and then accidentally turned that obsession into a whole community. This podcast is for practice owners who want to understand the world of visibility without the overwhelm, so you can get found by your people and do the work you actually love.
Send us Fan Mail What's the difference between calling your people out and calling your people in? In this episode, we look at two very different reels: one that gets it wrong, and one that gets it right. The first is a staged clip that trades trust for shock. The second is the "if Netflix made a documentary about..." trend, an easy, playful format that lets you be fun and safety-led at the same time, while calling in exactly the people you're here to serve. A practical look at visibility, tr...
12 Jun 2026
Do it your way!
Send us Fan Mail Consider this episode one big permission slip. No TikTok dancing required, no daily posting, no pretending to be someone shinier. Just the one strategy nobody can copy: being unapologetically, recognisably you. Featuring comparitis, three exercises to help you find your way, a shout out to Jo Davison and Kelly McLaughlin, and a call back to last week’s Ted Lasso episode. 🩷 About Philippa: Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, ...
5 Jun 2026
What Ted Lasso Taught Me About Building a Community
Send us Fan Mail With Season 4 of Ted Lasso landing in August, I have been rewatching the first three seasons and falling in love with it all over again. And the more I watch, the more I see it as one of the best lessons in community building I have ever come across. In this episode I’m talking about the difference between a following and a community, why one will serve your practice so much better than the other, and what Ted Lasso, yes really, can teach us about showing up, being seen, and ...
29 May 2026
How Busy Chiropractors Can Show Up Online
Send us Fan Mail For Those Who Never Have Enough Time ‘I don’t have time to create content or enough time to write a plan or enough time to post.’ Sound familiar? I didn’t either. In this episode Philippa reframes the thing chiropractors tell her most, that they just don’t have enough time. Because here is what she has noticed. When time is short, you stop overthinking. And when you stop overthinking, you get out of your own way. She shares her own half term content plan, the story of a pract...
22 May 2026
Marketing From the Heart
Send us Fan Mail This episode is deeply inspired by the wonderful Stew Bittman and his Chiropractic from the Heart weekend. If you haven't been yet, go. What if the most powerful marketing you'll ever do takes two minutes and comes from the heart? This episode is a love letter to the heart-centred chiropractors who got into this profession because they genuinely care, and a gentle challenge to bring that same heart online with them. Philippa talks about what actually builds trust before someo...
14 May 2026
From Playing Safe To Showing Up Real
Send us Fan Mail If showing up online feels hard, even when you’re doing all the “right” things, there’s a good chance it isn’t your strategy that’s broken. In this episode I dig into the hidden cost of filtering yourself for approval, the kind of low-level friction that makes you post regularly yet still feel bland, disconnected, or like you’re looking at a watered-down version of yourself. I talk candidly about why this happens, especially for UK chiropractors trying to stay within professi...
8 May 2026
Why Your Social Media Isn't Working (And It's Not What You Think)
Send us Fan Mail If you've ever looked at your social media and thought "I'm posting, I'm showing up, so why is nothing happening?" this episode is for you. Philippa digs into the pattern she sees again and again when working with chiropractors on their visibility. The shared posts. The coffee cups. The Canva graphics. All of it technically counts as posting. None of it is actually working the way you want to. And there's a very specific reason why. The good news? Social media isn't broken. Y...
1 May 2026
"We Are Hardwired for Connection"
Send us Fan Mail This episode is the why behind everything. Why visibility matters, why marketing doesn't have to feel icky, and why showing up isn't actually about you at all. Brené Brown said we are hardwired for connection, and once that landed for me – really landed – it changed the way I think about all of it. It's about the person scrolling at 11pm with a headache who just needs to find someone they already trust. That person is looking for you. Oh, and there's a freebie in the show not...
25 Apr 2026
You Do Not Need To Go Viral To Fill Your Diary
Send us Fan Mail You're posting. You're showing up. You're doing the thing. And almost nobody is seeing it. Sound familiar? The rules of social media changed significantly and most chiropractors are still playing by the 2020 playbook. In this episode we get into what actually happened, why chasing more followers is the wrong game entirely, and what building real visibility actually looks like for a local, service-based practice. Spoiler: it's not about going viral. It never was. This one migh...
24 Apr 2026
That's Episode 1 "The Very Honest Intro"
Send us Fan Mail Consider this the honest intro nobody asked for, but every chiropractor needed. In this first episode, I'm telling you exactly who this podcast is for, why I started ChiroVisibility, and what I believe about chiropractic marketing. I'm talking about why feeling constrained by what you think you're supposed to do and how you're supposed to show up is exactly what's been holding you back. This is ChiroVisibility. Real, honest, and unapologetically you from the very first episod...
23 Apr 2026
Trailer: ChiroVisibilty Podcast: So it begins....
Send us Fan Mail This is where it begins. In this first episode, I'm setting the tone for everything the ChiroVisibility Podcast is going to be. Real, honest, and completely unfiltered. I talk about why I started ChiroVisibility, what I believe about chiropractic marketing, and why the polished, perfectly curated, sounds-like-everyone-else approach just doesn't work. If you've ever felt like you're doing it wrong, like everyone else has figured something out that you haven't, spoiler, they ha...
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