Choice Hacking

About Choice Hacking

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… And how you can apply the same insights, even without a Fortune 500 budget. Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again). Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. This podcast will change the way you think about marketing and business forever. “No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener

Publisher

Jennifer Clinehens

Category

business · business

Language

en

Explicit

No

First episode

11 Oct 2020

Latest episode

4 Jun 2026

Latest episodes

17 of 120 episodes have a transcript.

1. 

   4 Jun 2026TRANSCRIPT

   The Rise & Fall of Borders | The UNTOLD Psychological Story Behind Its Decline

   Jen Clinehens (MS/MBA) explores the psychological reasons behind Borders' decline, revealing how internal decisions, not just external competition, led to its downfall.

2. 

   23 Apr 2026TRANSCRIPT

   Why Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It

   Jen Clinehens (MS/MBA) explores the cognitive biases driving NFL draft mistakes, offering insights to avoid similar business pitfalls.

3. 

   14 Apr 2026TRANSCRIPT

   What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure

   Jen Clinehens, MS/MBA, explores the psychological reasons behind Windows Phone's failure, revealing how social proof and sunk cost fallacy doomed Microsoft's ambitious venture.

Inside a recent episode

The Rise & Fall of Borders | The UNTOLD Psychological Story Behind Its Decline

Published 4 Jun 2026 · Transcript excerpt

[…] So unlike places like Europe or the UK, where I live, where most, not all, people can live somewhere that they could walk to a pub or a coffee shop, in the US, a lot of people live out in the sticks and they have to drive wherever they want to go. So for them, Borders was a great third place destination. You could wander the aisles for three hours and pick up six books and read the first chapter of every single one and then put the back on the shelf and walk out without paying for anything. Discovery was really organic because you'd stumble across something you didn't even know existed. A staff member who had actually read the book would say, hey, if you like that one, try this one too. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

380,878

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

15 ratings

Spotify

4.9 / 5

97 ratings

Podcast Authority Score: 73 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

76

Social presence

0

YouTube

86

Engagement

90

Contact Choice Hacking

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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