Chris Malta's EBiz Insider Podcast

About Chris Malta's EBiz Insider Podcast

Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.

Publisher

Chris Malta

Category

business · education

Language

en

Explicit

No

First episode

14 Aug 2024

Latest episode

25 Feb 2026

Latest episodes

4 of 327 episodes have a transcript.

1. 

   25 Feb 2026TRANSCRIPT

   SEO's Latest "Revolution" Is 12 Years Old | Chris Malta's EBiz Insider Podcast

   I got an email this week from an SEO expert telling me that keywords don't work anymore. Apparently we've entered a brave new era called Entity SEO. Google understands concepts now, not words. Everything we knew is outdated. Better buy the course. I swear this industry reinvents the same wheel more often than a flat tire convention.

2. 

   24 Feb 2026TRANSCRIPT

   How Inventory Predicts Failure | Chris Malta's EBiz Insider Podcast

   There's a number sitting in your inventory right now that's telling you exactly when your business is going to implode, and you're not looking at it. It's not your sales count. It's not your traffic. It's not even your profit margin, though that one's trying to warn you too. It's your inventory turn rate, and if you don't know what that is, you're already in trouble.

3. 

   23 Feb 2026TRANSCRIPT

   Free Shipping Kills Sales | Chris Malta's EBiz Insider Podcast

   Free shipping is the participation trophy of ecommerce. Everybody thinks they need it because everybody else has it, so they slap "free shipping" on everything and wonder why their profit margins look like a financial crime scene. Spoiler: you just committed it yourself.

Inside a recent episode

SEO's Latest "Revolution" Is 12 Years Old | Chris Malta's EBiz Insider Podcast

Published 25 Feb 2026 · Transcript excerpt

[…] Nothing changed. Google still starts with words because humans still type words. It just understands that how do I find a supplier and where do I buy wholesale products are the same question. The engine evolved. The fundamentals didn't. You pick a real problem people search for and explain it like a human being. You cover the parts they're obviously going to ask next. You write supporting content that expands on the topic and link it together logically. Google connects you to related searches automatically because it understands meaning. We've been doing that since the early 2010s. You don't need a new philosophy every time a marketer learns a new technical term from a patent filing. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

38 ratings

Podcast Authority Score: 60 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

99

Social presence

0

YouTube

0

Engagement

51

Contact Chris Malta's EBiz Insider Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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